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2026/27 Season Tickets (Pricing and Message from Gavin Carter, pg.8)
Comments
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A sell out of away fans means 15,584 in the home ends, and not all will have been Charlton followers.Henry Irving said:
And that the game was restricted sale after Brum sold out their end. That limits casual fans or tourists buying tickets.msomerton said:Maybe the club should look at the gate they had in the Birmingham game, 18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was a £35 ahead adult ticket game.
It was a low gate, the lowest Saturday gate of the season but still 18.5k when we're not doing well. I don't think that is a terrible number but I do think the club needs to be careful to not assume that ever higher match prices won't have an impact on match sales.0 -
Or even everyone is none the wiser.shirty5 said:0 -
As long as there are prawn sandwiches, count me in.usetobunkin said:
I hear afternoon tea is all the go for Charlton fans !!blackpool72 said:Just renewed.
Fuck all else to do on a Saturday0 -
After a period of time when gates tended to be fairly stable, week to week, with just the regulars dragging themselves along, gates now seem much more variable, with an attractive Saturday fixture attracting casual viewers and tourists, and people staying away from less attractive midweek games.
Yes there were restrictions because Birmingham sold out, but the gate yesterday has to be considered pretty disappointing, considering there was a fairly empty London football schedule yesterday, pleasant weather, reasonably attractive opposition and no major train issues. As we've sold plenty of matchday tickets this season, presumably all those people would have been eligible to buy tickets for yesterday's game?
The lowest Saturday attendance of the season, despite Birmingham filling the away end, suggests that the pricing or promotion wasn't right for this game. 1000 more people watched Oxford at home, despite that being the last Saturday before Christmas, a traditionally poorly attended day.
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This chart shows that all we need to do is play Premier League teams every home match and we’ll pretty much always sell out.killerandflash said:After a period of time when gates tended to be fairly stable, week to week, with just the regulars dragging themselves along, gates now seem much more variable, with an attractive Saturday fixture attracting casual viewers and tourists, and people staying away from less attractive midweek games.
Yes there were restrictions because Birmingham sold out, but the gate yesterday has to be considered pretty disappointing, considering there was a fairly empty London football schedule yesterday, pleasant weather, reasonably attractive opposition and no major train issues. As we've sold plenty of matchday tickets this season, presumably all those people would have been eligible to buy tickets for yesterday's game?
The lowest Saturday attendance of the season, despite Birmingham filling the away end, suggests that the pricing or promotion wasn't right for this game. 1000 more people watched Oxford at home, despite that being the last Saturday before Christmas, a traditionally poorly attended day.3 -
It was also overpriced, as is Norwich. Have a look at how few people sat in the main parts of West M & N - apparently prime seats, according to the club.Weegie Addick said:
It was deemed a higher risk match so had to be on restricted sale for home fans ie only those with a database history could purchase. This impacts the home crowd numbers.msomerton said:Maybe the club should look at the gate they had in the Birmingham game, 18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was a £35 ahead adult ticket game.7 -
Am pleased to report the above issue has now been resolved.Er_Be_Ab_Pl_Wo_Wo_Ch said:I've attempted to renew season tickets in the family stand.
Price should be £355 for me...
...and £0 for the boy (U12s are £35 in the family stand, but the first child is free)
Instead, it goes into my basket as £355 for me and £70 for him. £70 being the U12 price in the Covered End Lower.
I experience the equivalent issue if I attempt to buy two seats as a new customer - should be £380 + free - but I see £380 + £80.
And no, the child prices don't drop to zero once at the payment stage.
If my experience is the same as everyone else, no one is renewing/buying online in the family stand. Unless they're inadvertently, or willingly, overpaying.
For anyone who has already bought in the family stand - suggest you check your email receipt, you may have paid too much.
Have renewed - UTA !!4 -
Don't forget the massive increase in population within a 5 mile radius of The Valley. Extra about 150K people living in that area when compared to 2001.lonman said:
I agree to a point, but it’s also about demand. A few seasons back they were giving swathes of tickets for free and couldn’t fill the ground. I reckon, and could be wrong, there is a hardcore of 8/9 k people who will always buy a season ticket, 3-4k of floating season ticket purchasers, they’re more sensitive to pricing / team performance. I don’t believe if they cut the price for a season ticket 25% the increase in sales would cover the revenue lost. The demand to watch Charlton is simply not there.Croydon said:The number of empty seats would suggest that we havent got the matchday pricing right.
Plus the tourists who seem to have replaced the local day trippers are so annoying. It's almost unbearable at times when you get a group of them near you
As has been mentioned previously, the ticketing strategy/pricing seems to make no attempt to attract those potential new supporters.1 -
You can knock 2,000 plus off that for absent STs (yes, they count but they are still empty seats).msomerton said:
A sell out of away fans means 15,584 in the home ends, and not all will have been Charlton followers.Henry Irving said:
And that the game was restricted sale after Brum sold out their end. That limits casual fans or tourists buying tickets.msomerton said:Maybe the club should look at the gate they had in the Birmingham game, 18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was a £35 ahead adult ticket game.
It was a low gate, the lowest Saturday gate of the season but still 18.5k when we're not doing well. I don't think that is a terrible number but I do think the club needs to be careful to not assume that ever higher match prices won't have an impact on match sales.4 -
Yeah no chance there was 18k in the ground yesterday0
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I keep saying it, but not a single championship game at the Valley should be £40. Scrap the Cat BS all together.Airman Brown said:
It was also overpriced, as is Norwich. Have a look at how few people sat in the main parts of West M & N - apparently prime seats, according to the club.Weegie Addick said:
It was deemed a higher risk match so had to be on restricted sale for home fans ie only those with a database history could purchase. This impacts the home crowd numbers.msomerton said:Maybe the club should look at the gate they had in the Birmingham game, 18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was a £35 ahead adult ticket game.
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Evidence that pricing does affect sales. A number of people on here are putting the case that selling season tickets doesn't adhere to the basic economic concept of 'supply and demand'.shirty5 said:
£30 - £40 for an adult ticket and the lowest home league gate for a Saturday since last Aprilmsomerton said:Maybe the club should look at the gate they had in the Birmingham game, 18,584. Given the away end was at least 2,500 then that means 16,000 in the home areas at 3pm on a Saturday. This could be ,because this was a £35 ahead adult ticket game.
Whilst I can accept it's a bit different from selling say tyres/potatoes/suits whatever I still think if you can't sell something ie season tickets and you have a surplus i.e. empty seats then reduce the price.0 -
On Gold game pricing the actual increase for away fans is £3 adults, £2 concessions and £1 kids. Let’s be generous and assume that there is a very high percentage of full price adult sales to away fans, so the average price increase is £2.50 including VAT - about £2.08 x 3,300 away fans = £6,864 net.
if we assume the average net price of a home match ticket is £20 (lots more concessions and kids but quite conservative even so), you only need to put off 300-350 people to offset the extra away revenue. I don’t think you can argue the effect is zero, otherwise why not charge the higher prices for every game?The home sale on yesterday’s numbers will be far smaller than the away sale, if we take the club’s ST claim at face value, and as above the concession rate is higher. So we are probably talking about £10k/£11k total uplift in revenue minus the lost ticket sales minus related ancillary sales (which admittedly aren’t worth much next to tickets).
I can see a business case if there is genuinely strong demand for a game, but Sheffield Wednesday, Norwich, etc? Not really. I think you just give people a reason to stay at home.6 -
I hear Gillingham do a very good Helmet cheese sandwich.AddicksAddict said:
As long as there are prawn sandwiches, count me in.usetobunkin said:
I hear afternoon tea is all the go for Charlton fans !!blackpool72 said:Just renewed.
Fuck all else to do on a Saturday1 -
By all accounts you can pay extra for a special salty mayo option🤢usetobunkin said:
I hear Gillingham do a very good Helmet cheese sandwich.AddicksAddict said:
As long as there are prawn sandwiches, count me in.usetobunkin said:
I hear afternoon tea is all the go for Charlton fans !!blackpool72 said:Just renewed.
Fuck all else to do on a Saturday0 -
Thought you got paid for that0
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I renewed my season ticket. UTA0
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Does irk me a bit that I can buy my season ticket but they can’t announce at the same time the cost of a Valley Express season ticket. The cost of the latter does, for some, influence as to whether they can afford the former. Sometimes you wonder if there is any joined up thinking.5
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No CEO so little joined up thinking and not enough time.LargeAddick said:Does irk me a bit that I can buy my season ticket but they can’t announce at the same time the cost of a Valley Express season ticket. The cost of the latter does, for some, influence as to whether they can afford the former. Sometimes you wonder if there is any joined up thinking.3 -
Renewed. Works out £11.95 a game, so no brainer for me. Hope some suitable conclusion is reached for the fans being asked to move.1
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They should up mine by £50 to cover all the times I bunked in over the Heights2
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Me too lol. But here we are, still hooked!usetobunkin said:They should up mine by £50 to cover all the times I bunked in over the Heights1 -
Agreed. The gold pricing would actually make more financial sense if the away fans were in a more expensive side stand, as that way you could charge then £35 (not that I'm suggesting that).Airman Brown said:On Gold game pricing the actual increase for away fans is £3 adults, £2 concessions and £1 kids. Let’s be generous and assume that there is a very high percentage of full price adult sales to away fans, so the average price increase is £2.50 including VAT - about £2.08 x 3,300 away fans = £6,864 net.
if we assume the average net price of a home match ticket is £20 (lots more concessions and kids but quite conservative even so), you only need to put off 300-350 people to offset the extra away revenue. I don’t think you can argue the effect is zero, otherwise why not charge the higher prices for every game?The home sale on yesterday’s numbers will be far smaller than the away sale, if we take the club’s ST claim at face value, and as above the concession rate is higher. So we are probably talking about £10k/£11k total uplift in revenue minus the lost ticket sales minus related ancillary sales (which admittedly aren’t worth much next to tickets).
I can see a business case if there is genuinely strong demand for a game, but Sheffield Wednesday, Norwich, etc? Not really. I think you just give people a reason to stay at home.
Instead, as they are priced at the same price as the cheapest stand (lower CE), the big effect is on the individual prices of the side stands. Resulting in empty stands.
I'm not sure any of our remaining games are that attractive to the neutral. And the cheapest ticket to see Norwich at £30 is way too much. And for my seat in the Curbs, £40 is ludicrous. They're hardly glamorous, and our football isn't exactly "premium quality" either. The hardcore fans will be very happy watching us grind out the points to keep us up, but it's hardly a fun watch for the neutral...2 -
We've played some really attractive looking football this season, unfortunately only around 180 mins of it spread over all the games
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So after Birmingham had sold out their away end allocation, the home stands became 'members' only to stop Birmingham fans from infiltrating the home areas. Unfortunate, but maybe necessary ?, there have been (in the past) incidents in the home areas involving away fans getting in there.0
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That you don’t understand why people who have sat in the same seat for 34 years are pissed off that they have to move - putting aside all the things a lot of them have done for the club - says it all - u must be in a wind upSword65pf said:
😘no examples then?Croydon said:
Oh it doesn't piss me off, so don't pat yourself on the back too much. You are just clearly the 'plonker' here, not me.Sword65pf said:
That’s because you disagree you plonker!!,instead of sweeping statements provide examples, didn’t realise you were the charlton life post quality police,That’s quite an achievement, I take great pride that it pisses you off so much. Yet another precious fucker no doubt. Have a lovely rest of the day😂👍Croydon said:
You consistently have some of the worst takes this forum has ever seen. Almost impressive.Sword65pf said:Don’t really get people getting precious about moving seats, probably not even that far, like it or not we are basically renting/ buying the seat for a season, if the club decide not to sell that seat, which is they’re prerogative, if you want to still attend there are other seats available.7 -
The majority of tickets will be sold to people on the database or who know people on the database, so I wouldn’t overstate the effect.CombeMartin said:So after Birmingham had sold out their away end allocation, the home stands became 'members' only to stop Birmingham fans from infiltrating the home areas. Unfortunate, but maybe necessary ?, there have been (in the past) incidents in the home areas involving away fans getting in there.0 -
Can I ask if there is either any information regarding the V4/V10 finance scheme which explains when the payments are taken. Is it now at the point of renewal or at the start of the season?0
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Was the west stand built 34years ago? Or 28? And have they all sat there for that long? no I’m not on a wind up, I sympathise but that’s the way it is, pick a new seat. Sorry if I’m not towing the line, but unpopular or not it’s my opinion.DOUCHER said:
That you don’t understand why people who have sat in the same seat for 34 years are pissed off that they have to move - putting aside all the things a lot of them have done for the club - says it all - u must be in a wind upSword65pf said:
😘no examples then?Croydon said:
Oh it doesn't piss me off, so don't pat yourself on the back too much. You are just clearly the 'plonker' here, not me.Sword65pf said:
That’s because you disagree you plonker!!,instead of sweeping statements provide examples, didn’t realise you were the charlton life post quality police,That’s quite an achievement, I take great pride that it pisses you off so much. Yet another precious fucker no doubt. Have a lovely rest of the day😂👍Croydon said:
You consistently have some of the worst takes this forum has ever seen. Almost impressive.Sword65pf said:Don’t really get people getting precious about moving seats, probably not even that far, like it or not we are basically renting/ buying the seat for a season, if the club decide not to sell that seat, which is they’re prerogative, if you want to still attend there are other seats available.1 -
Part of the Lower West was first built in the summer of 1994 and there will be people who have had the same seat since thenSword65pf said:
Was the west stand built 34years ago? Or 28? And have they all sat there for that long? no I’m not on a wind up, I sympathise but that’s the way it is, pick a new seat. Sorry if I’m not towing the line, but unpopular or not it’s my opinion.DOUCHER said:
That you don’t understand why people who have sat in the same seat for 34 years are pissed off that they have to move - putting aside all the things a lot of them have done for the club - says it all - u must be in a wind upSword65pf said:
😘no examples then?Croydon said:
Oh it doesn't piss me off, so don't pat yourself on the back too much. You are just clearly the 'plonker' here, not me.Sword65pf said:
That’s because you disagree you plonker!!,instead of sweeping statements provide examples, didn’t realise you were the charlton life post quality police,That’s quite an achievement, I take great pride that it pisses you off so much. Yet another precious fucker no doubt. Have a lovely rest of the day😂👍Croydon said:
You consistently have some of the worst takes this forum has ever seen. Almost impressive.Sword65pf said:Don’t really get people getting precious about moving seats, probably not even that far, like it or not we are basically renting/ buying the seat for a season, if the club decide not to sell that seat, which is they’re prerogative, if you want to still attend there are other seats available.3
