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2026/27 Season Tickets (Pricing and Message from Gavin Carter, pg.8)

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Comments

  • Baldybonce
    Baldybonce Posts: 9,796
    My next door neighbour got hers today.
  • Weegie Addick
    Weegie Addick Posts: 17,448
    Have people successfully downloaded the digital one yet? Last email I had was end of June and not all links seem to work. 
  • Gillis
    Gillis Posts: 1,098
    Baldybonce said:
    My next door neighbour got hers today.

  • WSS
    WSS Posts: 25,491
    Weegie Addick said:
    Have people successfully downloaded the digital one yet? Last email I had was end of June and not all links seem to work. 
    Yep. I got on email on June 12th and the links to download on there worked.
  • Covered End
    Covered End Posts: 53,097
    Weegie Addick said:
    Have people successfully downloaded the digital one yet? Last email I had was end of June and not all links seem to work. 
    Did mine so long ago I can't remember when.
  • Rock Spectacle
    Rock Spectacle Posts: 1,641
    Being asked by a bloke in the Oak one non-match evening if I could pop round and dig his out is up there. "It'll save on postage...'
  • Henry Irving
    Henry Irving Posts: 86,827
    Alli delivered mine.  Video on his youtube channel now.
  • guinnessaddick
    guinnessaddick Posts: 30,933
    Henry Irving said:
    Alli delivered mine.  Video on his youtube channel now.
    Alliexpress?
  • jose
    jose Posts: 1,710
    Ours arrived today.
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,518


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  • MartinCAFC
    MartinCAFC Posts: 3,476
    Weegie Addick said:
    Have people successfully downloaded the digital one yet? Last email I had was end of June and not all links seem to work. 
    I had to contact the ticket office and get them to re-send a link which actually worked as my link didn't work either. I renewed the day they came out if that helps with any wider issue. I had to explain to the ticket office 3 or 4 times though about the link not actually being a link but an image instead.
  • Er_Be_Ab_Pl_Wo_Wo_Ch
    Er_Be_Ab_Pl_Wo_Wo_Ch Posts: 2,315
    letthegoodtimesroll said:

    Apparently they'll allocate some of the lower and upper to home supporters. Should make for a more cosy away end and smaller away allocation.
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,518
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
  • Cafc451
    Cafc451 Posts: 148
    Did we get 11,000 yet ?.
  • Cafc451
    Cafc451 Posts: 148
    https://x.com/i/status/2062172461685514547
  • shine166
    shine166 Posts: 14,547
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
  • Henry Irving
    Henry Irving Posts: 86,827
    Cafc451 said:
    Did we get 11,000 yet ?.
    For gawd sake, why do you keep asking the same inane questions?

    Ask the club by email or ring the ticket office if you really want to know.
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,518
    edited July 31
    shine166 said:
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
    It’s not so much about what other people think, it’s about what we should be taking notice of. The fans of this club above all others (because we basically lost the ground and almost lost the  club and have pulled it back from the brink plenty of times since) should be watching the core/basic things and numbers. ST sales matter because that’s the starting point for attendances and from those the basic revenue streams. At 12k STs we know the club has on average 7k unsold seats at home matches and even for the bigger matches the ground doesn’t sell out. Whether you’re at the match or watching it on the tv, on clips, you will be looking at lots of empty seats. That tells everyone that there’s no reason to rush to buy a match ticket. That’s a slippery slope. We basically need to change those dynamics and create an urgency, a reason to want to get their match ticket as quick as they can, to want to be a (regular) part of it. Attendance stats show that most of the Championship  are cracking that code. If we want to compete then we need to catch up. If ST sales are static or slipping then warning signs should be going off all over. The club keeping quiet on them is not a helpful sign.
  • Croydon
    Croydon Posts: 13,591
    Er_Be_Ab_Pl_Wo_Wo_Ch said:
    letthegoodtimesroll said:

    Apparently they'll allocate some of the lower and upper to home supporters. Should make for a more cosy away end and smaller away allocation.
    Yeah went past the other day and can see the segregation in the middle of the stand 
  • jose
    jose Posts: 1,710
    I am no capitalist or business person but it seems to me that bums on seats at the Valley is the obvious way to get growth in the business.
    I suspect that means going the hard miles.
    For instance (and it has maybe been tried) the biggest Kenyan diaspora community is in Peckham. Wouldn’t that be fertile ground to start to entice people in, small at first but who knows?
    Fancy lounge type stuff is all well and good, but the basic fan wants ease of travel and affordability.


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  • Airman Brown
    Airman Brown Posts: 15,922
    edited July 31
    letthegoodtimesroll said:
    shine166 said:
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
    It’s not so much about what other people think, it’s about what we should be taking notice of. The fans of this club above all others (because we basically lost the ground and almost lost the  club and have pulled it back from the brink plenty of times since) should be watching the core/basic things and numbers. ST sales matter because that’s the starting point for attendances and from those the basic revenue streams. At 12k STs we know the club has on average 7k unsold seats at home matches and even for the bigger matches the ground doesn’t sell out. Whether you’re at the match or watching it on the tv, on clips, you will be looking at lots of empty seats. That tells everyone that there’s no reason to rush to buy a match ticket. That’s a slippery slope. We basically need to change those dynamics and create an urgency, a reason to want to get their match ticket as quick as they can, to want to be a (regular) part of it. Attendance stats show that most of the Championship  are cracking that code. If we want to compete then we need to catch up. If ST sales are static or slipping then warning signs should be going off all over. The club keeping quiet on them is not a helpful sign.
    I suspect Millwall will have plenty of empty seats, particularly at evening games.

    The pattern of ST sales isn’t difficult to predict. It will be very quiet in June and early July, but should pick up a bit from mid July to the opening game. 

    I’m not a big believer in “signings sell tickets” unless they are exceptional, but I think the transfers will have been enough to consolidate some interest.




  • LargeAddick
    LargeAddick Posts: 34,210
    Where has this thing about taking food into the ground come from? How can they enforce this for people who are say diabetics and need to eat at certain times?
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,518
    edited July 31
    Airman Brown said:
    letthegoodtimesroll said:
    shine166 said:
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
    It’s not so much about what other people think, it’s about what we should be taking notice of. The fans of this club above all others (because we basically lost the ground and almost lost the  club and have pulled it back from the brink plenty of times since) should be watching the core/basic things and numbers. ST sales matter because that’s the starting point for attendances and from those the basic revenue streams. At 12k STs we know the club has on average 7k unsold seats at home matches and even for the bigger matches the ground doesn’t sell out. Whether you’re at the match or watching it on the tv, on clips, you will be looking at lots of empty seats. That tells everyone that there’s no reason to rush to buy a match ticket. That’s a slippery slope. We basically need to change those dynamics and create an urgency, a reason to want to get their match ticket as quick as they can, to want to be a (regular) part of it. Attendance stats show that most of the Championship  are cracking that code. If we want to compete then we need to catch up. If ST sales are static or slipping then warning signs should be going off all over. The club keeping quiet on them is not a helpful sign.
    I suspect Millwall will have plenty of empty seats, particularly at evening games.

    The pattern of ST sales isn’t difficult to predict. It will be very quiet in June and early July, but should pick up a bit from mid July to the opening game. 

    I’m not a big believer in “signings sell tickets” unless they are exceptional, but I think the transfers will have been enough to consolidate some interest.




    Not so sure about Millwall’s midweek games having plenty of empty seats unless they are having a shit season and we make it ten times worse by actually beating them. The segregation and switching to all safe standing in their North stand will have reduced capacity. (Guessing) if it’s now around 18k, then 13.5k of STs and 2k away fans will mean only around 2.5k tickets will be available for match by match sales. At those levels they must have tipped the balance of having more demand than availability and the  club would probably have scope to buy back ST seats not being used for games where there is demand.
  • Airman Brown
    Airman Brown Posts: 15,922
    jose said:
    I am no capitalist or business person but it seems to me that bums on seats at the Valley is the obvious way to get growth in the business.
    I suspect that means going the hard miles.
    For instance (and it has maybe been tried) the biggest Kenyan diaspora community is in Peckham. Wouldn’t that be fertile ground to start to entice people in, small at first but who knows?
    Fancy lounge type stuff is all well and good, but the basic fan wants ease of travel and affordability.

    Agreed. Along with a convincing and authentic narrative. 
  • MillwallFan
    MillwallFan Posts: 3,754
    edited July 31
    Airman Brown said:
    letthegoodtimesroll said:
    shine166 said:
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
    It’s not so much about what other people think, it’s about what we should be taking notice of. The fans of this club above all others (because we basically lost the ground and almost lost the  club and have pulled it back from the brink plenty of times since) should be watching the core/basic things and numbers. ST sales matter because that’s the starting point for attendances and from those the basic revenue streams. At 12k STs we know the club has on average 7k unsold seats at home matches and even for the bigger matches the ground doesn’t sell out. Whether you’re at the match or watching it on the tv, on clips, you will be looking at lots of empty seats. That tells everyone that there’s no reason to rush to buy a match ticket. That’s a slippery slope. We basically need to change those dynamics and create an urgency, a reason to want to get their match ticket as quick as they can, to want to be a (regular) part of it. Attendance stats show that most of the Championship  are cracking that code. If we want to compete then we need to catch up. If ST sales are static or slipping then warning signs should be going off all over. The club keeping quiet on them is not a helpful sign.
    I suspect Millwall will have plenty of empty seats, particularly at evening games.

    The pattern of ST sales isn’t difficult to predict. It will be very quiet in June and early July, but should pick up a bit from mid July to the opening game. 

    I’m not a big believer in “signings sell tickets” unless they are exceptional, but I think the transfers will have been enough to consolidate some interest.




    Correct about evening games. But we had 14 weekend (or bank holiday) sell outs last season and I was at all of them and nearly all of them did feel like actual full houses or close to. Of course you’ll always see pockets of empty seats when watching on TV but if you go under the stands during a game at The Den there’s probably a good few hundred fans at least having a beer and watching the match on the screens on the concourse, so that will account for a lot of those empty spaces. 

    And then there will always be season ticket holders who didn’t bother to come. This is particularly noticeable for the early kick offs as a lot of the youngsters play Saturday morning football. But the club have introduced a scheme where if you’re not attending you can sell them back your ticket which they sell on and the cost of the match is reimbursed on your season ticket the following season. I think a lot of these will get snapped up as i was always getting asked for spares for most games that we sold out last season and there’s always people asking around on the SM forums for spare tickets. 

  • Airman Brown
    Airman Brown Posts: 15,922
    MillwallFan said:
    Airman Brown said:
    letthegoodtimesroll said:
    shine166 said:
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
    It’s not so much about what other people think, it’s about what we should be taking notice of. The fans of this club above all others (because we basically lost the ground and almost lost the  club and have pulled it back from the brink plenty of times since) should be watching the core/basic things and numbers. ST sales matter because that’s the starting point for attendances and from those the basic revenue streams. At 12k STs we know the club has on average 7k unsold seats at home matches and even for the bigger matches the ground doesn’t sell out. Whether you’re at the match or watching it on the tv, on clips, you will be looking at lots of empty seats. That tells everyone that there’s no reason to rush to buy a match ticket. That’s a slippery slope. We basically need to change those dynamics and create an urgency, a reason to want to get their match ticket as quick as they can, to want to be a (regular) part of it. Attendance stats show that most of the Championship  are cracking that code. If we want to compete then we need to catch up. If ST sales are static or slipping then warning signs should be going off all over. The club keeping quiet on them is not a helpful sign.
    I suspect Millwall will have plenty of empty seats, particularly at evening games.

    The pattern of ST sales isn’t difficult to predict. It will be very quiet in June and early July, but should pick up a bit from mid July to the opening game. 

    I’m not a big believer in “signings sell tickets” unless they are exceptional, but I think the transfers will have been enough to consolidate some interest.




    Correct about evening games. But we had 14 weekend (or bank holiday) sell outs last season and I was at all of them and nearly all of them did feel like actual full houses or close to. Of course you’ll always see pockets of empty seats when watching on TV but if you go under the stands during a game at The Den there’s probably a good few hundred fans at least having a beer and watching the match on the screens on the concourse, so that will account for a lot of those empty spaces. 

    And then there will always be season ticket holders who didn’t bother to come. This is particularly noticeable for the early kick offs as a lot of the youngsters play Saturday morning football. But the club have introduced a scheme where if you’re not attending you can sell them back your ticket which they sell on and the cost of the match is reimbursed on your season ticket the following season. I think a lot of these will get snapped up as i was always getting asked for spares for most games that we sold out last season and there’s always people asking around on the SM forums for spare tickets. 

    Interesting. Will depend on how you do, I imagine.
  • msomerton
    msomerton Posts: 3,567
    Got my physical season ticket card yesterday.
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,518
    letthegoodtimesroll said:
    shine166 said:
    letthegoodtimesroll said:
    Cafc451 said:
    Where is the update? One month gone by since 11,000.
    That was posted 4 July. Now that Millwall have posted ‘nearly 13k’ and selling 500 more it’s going to make it look a bit lame when the club finally shares a ST sales number unless there’s been a big uptake as the season approaches 
    Only if you actually care what other people think. Also much easier to sell more for a smaller stadium and club that nearly got promoted to the prem.
    It’s not so much about what other people think, it’s about what we should be taking notice of. The fans of this club above all others (because we basically lost the ground and almost lost the  club and have pulled it back from the brink plenty of times since) should be watching the core/basic things and numbers. ST sales matter because that’s the starting point for attendances and from those the basic revenue streams. At 12k STs we know the club has on average 7k unsold seats at home matches and even for the bigger matches the ground doesn’t sell out. Whether you’re at the match or watching it on the tv, on clips, you will be looking at lots of empty seats. That tells everyone that there’s no reason to rush to buy a match ticket. That’s a slippery slope. We basically need to change those dynamics and create an urgency, a reason to want to get their match ticket as quick as they can, to want to be a (regular) part of it. Attendance stats show that most of the Championship  are cracking that code. If we want to compete then we need to catch up. If ST sales are static or slipping then warning signs should be going off all over. The club keeping quiet on them is not a helpful sign.
    The club being put up for sale, if that really is the case, isn't necessarily another helpful sign either I guess 
  • Bedsaddick
    Bedsaddick Posts: 25,617
    msomerton said:
    Got my physical season ticket card yesterday.
    I’d send it return post if I was you . 
  • Fumbluff
    Fumbluff Posts: 10,533
    Message from Gavin Carter


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