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Alice Larkworthy appointed Commercial Director
Comments
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shirty5 said:Barry Higson’s replacement
*joke BTW0 -
Elthamaddick said:shirty5 said:Barry Higson’s replacement
*joke BTW0 -
Seems like our Alice is up for a laugh.
This from a few years ago. https://www.dailymail.co.uk/femail/article-5992043/Wholl-love-blind-date-week-Alice-31-Barry-38.html
No doubt she'll be getting a bouquet of flowers from @cabbles some time soon!3 -
Bedsaddick said:JamAddick said:What changes do we want to see?Seen a few people mention the slow speed at bars before games and at HT, which I agree with. Not sure whether it would fit within AL’s remit, but it baffles me why they don’t pre-pour a load of beers just before half time. Get the first 30 pints served immediately and that changes everything.
anything else? I personally think the fan zone has been a great addition, so anything to improve that would be great.4 -
Elthamaddick said:shirty5 said:Barry Higson’s replacement
*joke BTW0 -
Someone i know used to work with her and he rates her highly.10
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cafcfan said:Seems like our Alice is up for a laugh.
This from a few years ago. https://www.dailymail.co.uk/femail/article-5992043/Wholl-love-blind-date-week-Alice-31-Barry-38.html
No doubt she'll be getting a bouquet of flowers from @cabbles some time soon!
I fully expect to ear in my head Miranda Hart saying "What larks!" for the foreseeable future whenever I read her name.0 -
Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?
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swords_alive said:Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?2 -
swords_alive said:Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?
0 - Sponsored links:
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AddicksAddict said:JamAddick said:What changes do we want to see?Seen a few people mention the slow speed at bars before games and at HT, which I agree with. Not sure whether it would fit within AL’s remit, but it baffles me why they don’t pre-pour a load of beers just before half time. Get the first 30 pints served immediately and that changes everything.
anything else? I personally think the fan zone has been a great addition, so anything to improve that would be great.I don’t know how to put this without sounding condescending to the staff serving beer but it’s obvious that they haven’t a clue, nor their supervisors and they need training by people who do.
I had nearly a full pint of black taxi Saturday, tasted fine but it wasn’t poured remotely correctly and shy of a full pint that I paid for. It’s not that hard to do but does require some knowledge.0 -
KiwiValley said:Someone i know used to work with her and he rates her highly.2
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swords_alive said:Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?6 -
SporadicAddick said:swords_alive said:Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?0 -
swords_alive said:SporadicAddick said:swords_alive said:Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?
In any case the sponsors will be more interested in getting their identities on TV.0 -
swords_alive said:SporadicAddick said:swords_alive said:Induction probably over now, maybe a strategy under development and appointment of a team.
So priorities from a fans perspective for the commercial team, assuming there will be one:
1. Match day prices.
2. Gather and Gather contract, the '32 minute' problem
3. Fans zone, optimisation.
4. Some means of ongoing comms with stakeholders, e.g. to listen to/manage involvement of sponsors and fans and others.
What else might a commercial director take an interest in?
There is a sad fact true of many industries. I'd say +90% of the posters on this forum are legacy fans. We'll turn up whatever (varying according to performance on the pitch) and we'll buy stuff whatever.
We are decent cash cows and we are very useful is in bringing new fans via friends and relatives, but if I were a commercial director, my aim would be incremental revenue, and that isn't coming from the people already here. As I said on another thread, our kit marketing is a great example - it's not aimed at middle aged blokes that will buy the shirt whatever, it's aimed at a new audience that might not have considered us / football as something to do - our social media output is likewise targeted (how many people on here had to google "the ends" when the Anderson an Aneke videos came out?).
I'd want to be targeting advertisers for our new screen and digital advertising, and be looking for a decent slice of London football tourism. I'd want 100% occupancy in lounges and boxes, and seeing how I could get higher revenues from them.
Fan engagement, beer queue times and the fan zone would be other peoples issues, as they are lower on the incremental revenue scale.
All of the above is supposition, I may be completely wrong and the areas you highlight, which are all critical, may absolutely be her focus, and in many ways, I wish they were.1