a) Yay - two people shagging - love it! b) Great publicity stunt, good for the club - love it! c) Good idea, got people talking - like it! d) Bit cringey and embarrassing, but at least it's got people talking - Neutral e) Not happy with it, could have done something more tasteful - dislike it. f) Just spat my lentils out all over my copy of The Guardian (but at least I am happy because I've found something to be offended by) - hate it, who do I write to, to complain about it?
My embarrassment doesn't stem from regarding Charlton as a 'family club' or somesuch hogwash. It stems from this being the most unimaginative, cravenly pandering PR nonsense, utterly obvious as a marketing stunt from the outset, boosted by the self-serving idiocy of the media & IMO not funny in any way. Using sex to sell things has been around as long as advertising, but rarely is it used this lamely. I suppose the aim is to raise awareness of the club's venue hire by any means possible, but as a potential customer this would put me off, and not because I'm a prude. Everything about this is so desperate.
Think it is out of character but brilliant, if the club had simply put the video out it would have been a tad poor. But to leak the footage and get it all over the place then put out the video is a good bit of work.
Agreed, it's the fact it went viral that has pulled this from "cringe" into "genius". Great work by the new PR bloke.
agree, just a bit of fun, and there is no such thing as bad publicity.
I think we should sign Ched Evans then.
I'd rather people read and hear about us for playing attractive, successful football and affordable tickets than "that shagging video".
As I said before I like the idea of doing something virally but having two people shagging is so bottom of the barrel. The only people who'd find it funny are 13 year old boys, is that who the club are marketing to? Nope. I'm surprised some one on here who works in the ad industry thinks it's genius, then again my experience of working with ad agencies are they're mostly incompetent.
I also find it odd tthose that say people need to "liven up" called the guy Luzon parody account "sad" and "as funny as aids". Fucking irony.
Are you really that bothered by an ad? Get over it already, most seem to have found it funny. Some thought it was silly and a few of you are genuinely embarassed/upset by it... That's pathetic.
Welcome to Charlton Life. Amusing video thread page 1. West stand mentioned by page 4. Arguing by page 6. Offended by page 7. Daily mail readers mentioned by page 10. Supaclive in the know by page 12. Questionnaire by page 14.
I wonder how much of the marketing dept's relative energies have been put into this campaign versus working out how to persuade some of the 15,000 or so extra fans coming on Saturday to return more often at full price?
#wrongpriorities (one for the 'digital marketing' types)
We've run two successful marketing schemes recently. The video which we've all discussed, which (whatever you think about it) has been a hit will generate interest, especially from it's target audience (lads playing football). I know a (Southend supporting) teammate of mine has already suggested it on our teams page following the campaign.
The second is the #FootballForAFiver campaign. The marketing team worked hard to do the hashtag rollout and for a period of time it was trending on Twitter in the UK and for a longer period of time in London. The game is nearly sold out. The aim was to get bums on seats for that match, unfortunately the rest is down to how we perform on the day. A dour 2-0 loss to Huddersfield with our regular fans getting restless is going to do nothing for the take up of half season tickets. A great win and the place feeling electric will do. Unfortunately that's completely out of the marketing teams hands.
5 million people watching is meaningless. People watching in America, Brunei, Brazil or anywhere else overseas is meaningless. They won't be coming to The Valley and they won't be hiring the pitch. I've lost count of the funny videos from clubs around the world that have been posted on Charlton Life, but I can put a very precise figure on the times I've been moved to purchase something from one of those clubs as a result - zero.
What counts is how many Charlton fans see it and how many people in South East England who like football but aren't too attached to other club's see it. From that perspective the fact that @supaclive's dads are talking about it is the real measure of success.
I disagree with that - if you look at man united... go anywhere in the world - often the most poorest parts and detached from the modern world, and they have heard of man united!.
That started with Brand awareness. I know it is an extreme example. but we had a thread on here not that long ago about the reaction of friends that laughed or didn't know who Charlton were etc... if you asked them. What do you think there answer will be now?
I work with people all over the world, and every time they come to London they get tickets for Chelsea, Arsenal etc... all of them comment that it is very expensive. if they knew 1. who Charlton were and 2. it was a fraction of the price. I'm sure they would come to the Valley instead.
That works at the moment by me telling them, if social media can do that for me and on a larger scale then great!
It is brand awareness on a large scale - and as they say all publicity is good publicity.
Brand awareness counts for nothing if the business can't convert that awareness into something else. In the case of Man Utd that something else is going to take the form of stuff like shirt sales, overseas tours, bigger sponsorship deals, and possibly even the ability to attract better quality players through their sheer level of fame. But they can do this because they are a far bigger club than us: They are consitetly in the Premiership. Their season is considered a disaster if they are not in the Champions League. They have a long history of winning things and having famous name players. If you think that the fleeting awareness caused by a 10 second vine is going to achieve even the slightest improvement in Charlton's ability to draw in the dollar, yen or euro, you are far more optimistic than me. Most people who aren't already aware of Charlton, who watch that vid will have forgotten which club it is before they've finished with the next hilarious tweet they are sent.
My embarrassment doesn't stem from regarding Charlton as a 'family club' or somesuch hogwash. It stems from this being the most unimaginative, cravenly pandering PR nonsense, utterly obvious as a marketing stunt from the outset, boosted by the self-serving idiocy of the media & IMO not funny in any way. Using sex to sell things has been around as long as advertising, but rarely is it used this lamely. I suppose the aim is to raise awareness of the club's venue hire by any means possible, but as a potential customer this would put me off, and not because I'm a prude. Everything about this is so desperate.
Think it is out of character but brilliant, if the club had simply put the video out it would have been a tad poor. But to leak the footage and get it all over the place then put out the video is a good bit of work.
Agreed, it's the fact it went viral that has pulled this from "cringe" into "genius". Great work by the new PR bloke.
agree, just a bit of fun, and there is no such thing as bad publicity.
I think we should sign Ched Evans then.
I'd rather people read and hear about us for playing attractive, successful football and affordable tickets than "that shagging video".
As I said before I like the idea of doing something virally but having two people shagging is so bottom of the barrel. The only people who'd find it funny are 13 year old boys, is that who the club are marketing to? Nope. I'm surprised some one on here who works in the ad industry thinks it's genius, then again my experience of working with ad agencies are they're mostly incompetent.
I also find it odd tthose that say people need to "liven up" called the guy Luzon parody account "sad" and "as funny as aids". Fucking irony.
Are you really that bothered by an ad? Get over it already, most seem to have found it funny. Some thought it was silly and a few of you are genuinely embarassed/upset by it... That's pathetic.
Ah and here comes the personal insults. Nice to know that for all my reasonable problems (which just number at one thing) no one can reply with anything reasonable. I guess that's the level of intelligence the advert appeals to which kind of proves my point.
a) Yay - two people shagging - love it! b) Great publicity stunt, good for the club - love it! c) Good idea, got people talking - like it! d) Bit cringey and embarrassing, but at least it's got people talking - Neutral e) Not happy with it, could have done something more tasteful - dislike it. f) Just spat my lentils out all over my copy of The Guardian (but at least I am happy because I've found something to be offended by) - hate it, who do I write to, to complain about it?
My embarrassment doesn't stem from regarding Charlton as a 'family club' or somesuch hogwash. It stems from this being the most unimaginative, cravenly pandering PR nonsense, utterly obvious as a marketing stunt from the outset, boosted by the self-serving idiocy of the media & IMO not funny in any way. Using sex to sell things has been around as long as advertising, but rarely is it used this lamely. I suppose the aim is to raise awareness of the club's venue hire by any means possible, but as a potential customer this would put me off, and not because I'm a prude. Everything about this is so desperate.
Think it is out of character but brilliant, if the club had simply put the video out it would have been a tad poor. But to leak the footage and get it all over the place then put out the video is a good bit of work.
Agreed, it's the fact it went viral that has pulled this from "cringe" into "genius". Great work by the new PR bloke.
agree, just a bit of fun, and there is no such thing as bad publicity.
I think we should sign Ched Evans then.
I'd rather people read and hear about us for playing attractive, successful football and affordable tickets than "that shagging video".
As I said before I like the idea of doing something virally but having two people shagging is so bottom of the barrel. The only people who'd find it funny are 13 year old boys, is that who the club are marketing to? Nope. I'm surprised some one on here who works in the ad industry thinks it's genius, then again my experience of working with ad agencies are they're mostly incompetent.
I also find it odd tthose that say people need to "liven up" called the guy Luzon parody account "sad" and "as funny as aids". Fucking irony.
Are you really that bothered by an ad? Get over it already, most seem to have found it funny. Some thought it was silly and a few of you are genuinely embarassed/upset by it... That's pathetic.
Ah and here comes the personal insults. Nice to know that for all my reasonable problems (which just number at one thing) no one can reply with anything reasonable. I guess that's the level of intelligence the advert appeals to which kind of proves my point.
Some people think it's classless, get over it.
I think that's a bit unfair. I think many people who think the video is good have given reasoned and intelligent responses. No reason for it to get personal, or as you have done tar everyone with the same brush.
I wonder how much of the marketing dept's relative energies have been put into this campaign versus working out how to persuade some of the 15,000 or so extra fans coming on Saturday to return more often at full price?
#wrongpriorities (one for the 'digital marketing' types)
We've run two successful marketing schemes recently. The video which we've all discussed, which (whatever you think about it) has been a hit will generate interest, especially from it's target audience (lads playing football). I know a (Southend supporting) teammate of mine has already suggested it on our teams page following the campaign.
The second is the #FootballForAFiver campaign. The marketing team worked hard to do the hashtag rollout and for a period of time it was trending on Twitter in the UK and for a longer period of time in London. The game is nearly sold out. The aim was to get bums on seats for that match, unfortunately the rest is down to how we perform on the day. A dour 2-0 loss to Huddersfield with our regular fans getting restless is going to do nothing for the take up of half season tickets. A great win and the place feeling electric will do. Unfortunately that's completely out of the marketing teams hands.
The latter was at least focused and with a clear specific commercial target in mind (even though I doubt very much if it directly led to significant additional sales).
The former was just juvenile and a wasted opportunity, since it is marketing a potential revenue stream which is totally immaterial to the club's finances.
If you agree with my sums above, the couple of grand of profit it will likely generate is equivalent to the sale of just four West Stand season tickets (to fans who weren't previously attending regularly of course).
The marketing team behind Target 10,000 and then Target 20,000 didn't use social media (because it barely existed) but did it the old-fashioned way, with real accountability (ie. the proof was in the attendances).
The benefit of those campaigns are still being felt today, even if the club may have to relaunch both before long unfortunately.
Marketing and advertising types can always fall back on the old "We know half of it works, we just don't know which half" defence, which gives them license to come up with any nonsense in the name of 'creativity'.
kentaddick where was the personal insult? In my opinion, getting all bent out of shape over an advert is pathetic.
You say your arguments are reasonable:
You compared this advert to signing Ched Evans... that would be classless I agree but is different on so many levels to an ad campaign featuring a consenting couple sneaking in to the Valley to fulfil a fantasy!.
You've called someone who works in the ad industry incompetent because he thinks it was genius.
You've said that the only people who would find it funny would be 13 year old boys? Loads on here found it entertaining.
If you have a better ad campaign to go viral, that would appeal to the 25-44 age group, please let the club know, rather than just slating an ad campaign that has advertised us worldwide as a sexy kind of club.
I wonder how much of the marketing dept's relative energies have been put into this campaign versus working out how to persuade some of the 15,000 or so extra fans coming on Saturday to return more often at full price?
#wrongpriorities (one for the 'digital marketing' types)
We've run two successful marketing schemes recently. The video which we've all discussed, which (whatever you think about it) has been a hit will generate interest, especially from it's target audience (lads playing football). I know a (Southend supporting) teammate of mine has already suggested it on our teams page following the campaign.
The second is the #FootballForAFiver campaign. The marketing team worked hard to do the hashtag rollout and for a period of time it was trending on Twitter in the UK and for a longer period of time in London. The game is nearly sold out. The aim was to get bums on seats for that match, unfortunately the rest is down to how we perform on the day. A dour 2-0 loss to Huddersfield with our regular fans getting restless is going to do nothing for the take up of half season tickets. A great win and the place feeling electric will do. Unfortunately that's completely out of the marketing teams hands.
The latter was at least focused and with a clear specific commercial target in mind (even though I doubt very much if it directly led to significant additional sales).
The former was just juvenile and a wasted opportunity, since it is marketing a potential revenue stream which is totally immaterial to the club's finances.
If you agree with my sums above, the couple of grand of profit it will likely generate is equivalent to the sale of just four West Stand season tickets (to fans who weren't previously attending regularly of course).
The marketing team behind Target 10,000 and then Target 20,000 didn't use social media (because it barely existed) but did it the old-fashioned way, with real accountability (ie. the proof was in the attendances).
The benefit of those campaigns are still being felt today, even if the club may have to relaunch both before long unfortunately.
Marketing and advertising types can always fall back on the old "We know half of it works, we just don't know which half" defence, which gives them license to come up with any nonsense in the name of 'creativity'.
Looking at your figures I'd argue that the pitch will be hired more than 5 times. When I played at the Valley we were in at about half, on the pitch and then almost as soon as we'd finished with the changing rooms a new group of players were coming in (around about half 11). Based on the fact that your slot is about 2 1/2 hours you could fit about 4 in throughout the day. Say you do this for a week long period (including the weekend) you could be looking at 28 slots. Suddenly the profit margins are looking a lot better.
The proof or accountability of this campaign will be in the take up (which we can't see right now because it's not happened). I believe that it will be successful.
I agree with you about the "half of it works, we don't know about the other half" defence, but when it comes to selling season tickets at football grounds, the easiest way to do that is through being successful on the field, most product development teams have the ability to improve their product before putting it to market, a football club doesn't.
I wonder how much of the marketing dept's relative energies have been put into this campaign versus working out how to persuade some of the 15,000 or so extra fans coming on Saturday to return more often at full price?
#wrongpriorities (one for the 'digital marketing' types)
We've run two successful marketing schemes recently. The video which we've all discussed, which (whatever you think about it) has been a hit will generate interest, especially from it's target audience (lads playing football). I know a (Southend supporting) teammate of mine has already suggested it on our teams page following the campaign.
The second is the #FootballForAFiver campaign. The marketing team worked hard to do the hashtag rollout and for a period of time it was trending on Twitter in the UK and for a longer period of time in London. The game is nearly sold out. The aim was to get bums on seats for that match, unfortunately the rest is down to how we perform on the day. A dour 2-0 loss to Huddersfield with our regular fans getting restless is going to do nothing for the take up of half season tickets. A great win and the place feeling electric will do. Unfortunately that's completely out of the marketing teams hands.
The latter was at least focused and with a clear specific commercial target in mind (even though I doubt very much if it directly led to significant additional sales).
The former was just juvenile and a wasted opportunity, since it is marketing a potential revenue stream which is totally immaterial to the club's finances.
If you agree with my sums above, the couple of grand of profit it will likely generate is equivalent to the sale of just four West Stand season tickets (to fans who weren't previously attending regularly of course).
The marketing team behind Target 10,000 and then Target 20,000 didn't use social media (because it barely existed) but did it the old-fashioned way, with real accountability (ie. the proof was in the attendances).
The benefit of those campaigns are still being felt today, even if the club may have to relaunch both before long unfortunately.
Marketing and advertising types can always fall back on the old "We know half of it works, we just don't know which half" defence, which gives them license to come up with any nonsense in the name of 'creativity'.
Looking at your figures I'd argue that the pitch will be hired more than 5 times. When I played at the Valley we were in at about half, on the pitch and then almost as soon as we'd finished with the changing rooms a new group of players were coming in (around about half 11). Based on the fact that your slot is about 2 1/2 hours you could fit about 4 in throughout the day. Say you do this for a week long period (including the weekend) you could be looking at 28 slots. Suddenly the profit margins are looking a lot better.
The proof or accountability of this campaign will be in the take up (which we can't see right now because it's not happened). I believe that it will be successful.
I agree with you about the "half of it works, we don't know about the other half" defence, but when it comes to selling season tickets at football grounds, the easiest way to do that is through being successful on the field, most product development teams have the ability to improve their product before putting it to market, a football club doesn't.
But it's only the additional bookings which are a direct result of this campaign which are relevant, not those which they would have got anyhow.
I agree that pitch bookings are inherently high margin revenues, but by definition they will never be more than a very peripheral revenue item in the overall scheme of things.
If the club had linked the campaign with the launch of the 2015/16 season ticket prices then it might have made some more sense.
Think it is out of character but brilliant, if the club had simply put the video out it would have been a tad poor. But to leak the footage and get it all over the place then put out the video is a good bit of work.
Agreed, it's the fact it went viral that has pulled this from "cringe" into "genius". Great work by the new PR bloke.
agree, just a bit of fun, and there is no such thing as bad publicity.
I think we should sign Ched Evans then.
I'd rather people read and hear about us for playing attractive, successful football and affordable tickets than "that shagging video".
As I said before I like the idea of doing something virally but having two people shagging is so bottom of the barrel. The only people who'd find it funny are 13 year old boys, is that who the club are marketing to? Nope. I'm surprised some one on here who works in the ad industry thinks it's genius, then again my experience of working with ad agencies are they're mostly incompetent.
I also find it odd tthose that say people need to "liven up" called the guy Luzon parody account "sad" and "as funny as aids". Fucking irony.
I said it was 'funny as AIDS'...and I've not told anyone to 'liven up'.
I wonder how much of the marketing dept's relative energies have been put into this campaign versus working out how to persuade some of the 15,000 or so extra fans coming on Saturday to return more often at full price?
#wrongpriorities (one for the 'digital marketing' types)
We've run two successful marketing schemes recently. The video which we've all discussed, which (whatever you think about it) has been a hit will generate interest, especially from it's target audience (lads playing football). I know a (Southend supporting) teammate of mine has already suggested it on our teams page following the campaign.
The second is the #FootballForAFiver campaign. The marketing team worked hard to do the hashtag rollout and for a period of time it was trending on Twitter in the UK and for a longer period of time in London. The game is nearly sold out. The aim was to get bums on seats for that match, unfortunately the rest is down to how we perform on the day. A dour 2-0 loss to Huddersfield with our regular fans getting restless is going to do nothing for the take up of half season tickets. A great win and the place feeling electric will do. Unfortunately that's completely out of the marketing teams hands.
The latter was at least focused and with a clear specific commercial target in mind (even though I doubt very much if it directly led to significant additional sales).
The former was just juvenile and a wasted opportunity, since it is marketing a potential revenue stream which is totally immaterial to the club's finances.
If you agree with my sums above, the couple of grand of profit it will likely generate is equivalent to the sale of just four West Stand season tickets (to fans who weren't previously attending regularly of course).
The marketing team behind Target 10,000 and then Target 20,000 didn't use social media (because it barely existed) but did it the old-fashioned way, with real accountability (ie. the proof was in the attendances).
The benefit of those campaigns are still being felt today, even if the club may have to relaunch both before long unfortunately.
Marketing and advertising types can always fall back on the old "We know half of it works, we just don't know which half" defence, which gives them license to come up with any nonsense in the name of 'creativity'.
Looking at your figures I'd argue that the pitch will be hired more than 5 times. When I played at the Valley we were in at about half, on the pitch and then almost as soon as we'd finished with the changing rooms a new group of players were coming in (around about half 11). Based on the fact that your slot is about 2 1/2 hours you could fit about 4 in throughout the day. Say you do this for a week long period (including the weekend) you could be looking at 28 slots. Suddenly the profit margins are looking a lot better.
The proof or accountability of this campaign will be in the take up (which we can't see right now because it's not happened). I believe that it will be successful.
I agree with you about the "half of it works, we don't know about the other half" defence, but when it comes to selling season tickets at football grounds, the easiest way to do that is through being successful on the field, most product development teams have the ability to improve their product before putting it to market, a football club doesn't.
But it's only the additional bookings which are a direct result of this campaign which are relevant, not those which they would have got anyhow.
I agree that pitch bookings are inherently high margin revenues, but by definition they will never be more than a very peripheral revenue item in the overall scheme of things.
If the club had linked the campaign with the launch of the 2015/16 season ticket prices then it might have made some more sense.
Again, that's difficult to quantify right now. We'd have to compare the uptake in books from this year with other years. What's important to remember is this isn't an annual thing, and there is no consistency to when the product is released, so it's important that it is given exposure so that even regular customers are aware of it. With regards to your figures you've failed to consider bar spend after the match (granted this will be minimal) as well as how multiple matches on one day will save on costs. A couple of grand seems steep for a 60 second video, especially given the talent we have in our own Marketing team to create things like this and all you've based it off is the sole figure we have which is the cost of hiring the pitch.
I think this sort of campaign wouldn't have been appropriate for a season ticket campaign. However I imagine a separate campaign will be launched along with the release of season ticket information. You could argue that the #FootballForAFiver campaign is also linked to that,
I think its very funny. I've had loads of texts from around and even my boss had a wry smile when he just asked me what is going on with my club. he didnt look disgusted and he would be the sort of person that would be.
It would be interesting hear from the club what exactly they wanted / hoped to achieve from this. I doubt very much that it is solely about hiring the pitch out a few more times by showing people humping on it.
It is probably no coincidence that they did it a couple of days before a £5 game - maybe the extra interest will fill the remaining seats if more people visit cafa.co.uk, see it's only a fiver to get in, and maybe they will come along. Almost impossible to measure that though.
a) Yay - two people shagging - love it! b) Great publicity stunt, good for the club - love it! c) Good idea, got people talking - like it! d) Bit cringey and embarrassing, but at least it's got people talking - Neutral e) Not happy with it, could have done something more tasteful - dislike it. f) Just spat my lentils out all over my copy of The Guardian (but at least I am happy because I've found something to be offended by) - hate it, who do I write to, to complain about it?
G) Don't knock it until you've tried it H) Looking forward to seeing the uncut 90 minute version
There seems to be a strong correlation between those that dislike the ad and those that are anti-Duchatelet. Surely a coincidence.
I'm anti-Duchatelet, like the ad, read the Guardian, think the new commercial guy is doing a good job, and have lentil soup in my bag for lunch.... so I think you're seeing a correlation where there isn't one.
Not massively bothered either way - just think it's a bit of a shit way of advertising pitch hire. Sure, loads of people will have seen it - internet bants and all that - but is it really going to make them want to hire the pitch or do anything else Charlton-related? Is it going to do anything constructive for the Club?
Blimey, I can't believe how much rancour this has stirred up on here! I love our club's values and they are a big part of what makes Charlton special for me. But this really doesn't offend me in the slightest. It's a clever bit of marketing which may not have a direct bottom line impact but will most certainly get Charlton talked about more than it otherwise would, and brand awareness seems to me just as valid an objective as selling pitch hire.
If we want to bridge the gap a little between opposing camps, I suggest we chip in a few tartan blankets next time so the poor lads have a more comfortable time.
Thing if both the "actors" were completely naked allowing you to see everything I think it could be distasteful, as it is, great bit of work by the comms team for once
Comments
But yes, mordant indeed.
The second is the #FootballForAFiver campaign. The marketing team worked hard to do the hashtag rollout and for a period of time it was trending on Twitter in the UK and for a longer period of time in London. The game is nearly sold out. The aim was to get bums on seats for that match, unfortunately the rest is down to how we perform on the day. A dour 2-0 loss to Huddersfield with our regular fans getting restless is going to do nothing for the take up of half season tickets. A great win and the place feeling electric will do. Unfortunately that's completely out of the marketing teams hands.
Some people think it's classless, get over it.
The former was just juvenile and a wasted opportunity, since it is marketing a potential revenue stream which is totally immaterial to the club's finances.
If you agree with my sums above, the couple of grand of profit it will likely generate is equivalent to the sale of just four West Stand season tickets (to fans who weren't previously attending regularly of course).
The marketing team behind Target 10,000 and then Target 20,000 didn't use social media (because it barely existed) but did it the old-fashioned way, with real accountability (ie. the proof was in the attendances).
The benefit of those campaigns are still being felt today, even if the club may have to relaunch both before long unfortunately.
Marketing and advertising types can always fall back on the old "We know half of it works, we just don't know which half" defence, which gives them license to come up with any nonsense in the name of 'creativity'.
You say your arguments are reasonable:
You compared this advert to signing Ched Evans... that would be classless I agree but is different on so many levels to an ad campaign featuring a consenting couple sneaking in to the Valley to fulfil a fantasy!.
You've called someone who works in the ad industry incompetent because he thinks it was genius.
You've said that the only people who would find it funny would be 13 year old boys? Loads on here found it entertaining.
If you have a better ad campaign to go viral, that would appeal to the 25-44 age group, please let the club know, rather than just slating an ad campaign that has advertised us worldwide as a sexy kind of club.
The proof or accountability of this campaign will be in the take up (which we can't see right now because it's not happened). I believe that it will be successful.
I agree with you about the "half of it works, we don't know about the other half" defence, but when it comes to selling season tickets at football grounds, the easiest way to do that is through being successful on the field, most product development teams have the ability to improve their product before putting it to market, a football club doesn't.
I agree that pitch bookings are inherently high margin revenues, but by definition they will never be more than a very peripheral revenue item in the overall scheme of things.
If the club had linked the campaign with the launch of the 2015/16 season ticket prices then it might have made some more sense.
Just clearing that up.
Looking forward to the female topless programme sellers as that should be ok as long as sales are up.
How can people honestly be offended by that ad?!
sad, sad people man...
I think this sort of campaign wouldn't have been appropriate for a season ticket campaign. However I imagine a separate campaign will be launched along with the release of season ticket information. You could argue that the #FootballForAFiver campaign is also linked to that,
Have done this over page 3 of the sun or the sport but would struggle to manage over the guardian.
It is probably no coincidence that they did it a couple of days before a £5 game - maybe the extra interest will fill the remaining seats if more people visit cafa.co.uk, see it's only a fiver to get in, and maybe they will come along. Almost impossible to measure that though.
H) Looking forward to seeing the uncut 90 minute version
I guess we'll all have our own views on that.
If we want to bridge the gap a little between opposing camps, I suggest we chip in a few tartan blankets next time so the poor lads have a more comfortable time.