5 million people watching is meaningless. People watching in America, Brunei, Brazil or anywhere else overseas is meaningless. They won't be coming to The Valley and they won't be hiring the pitch. I've lost count of the funny videos from clubs around the world that have been posted on Charlton Life, but I can put a very precise figure on the times I've been moved to purchase something from one of those clubs as a result - zero.
What counts is how many Charlton fans see it and how many people in South East England who like football but aren't too attached to other club's see it. From that perspective the fact that @supaclive's dads are talking about it is the real measure of success.
I wonder how much of the marketing dept's relative energies have been put into this campaign versus working out how to persuade some of the 15,000 or so extra fans coming on Saturday to return more often at full price?
#wrongpriorities (one for the 'digital marketing' types)
I find it tacky and embarrassing for the club. Be honest. Did anyone link this to 'pitch hire' opportunity? No. Now that you know that you can hire the pitch, will this stunt result in that happening? No. Therefore the whole episode is just a little sad. There IS such a thing as bad publicity. So unnecessary for a family club. Do something clever next time please.
Couldn't agree more with this comment. Its a bit like a comedian who has to tell filthy jokes just to get a laugh.
I for one am outraged and disappointed with the club. For all the years of service I've put in, I was never asked if I wanted a go of being ridden. Rapidly approaching 50 with a back back, a fit bird on top, doing all the graft would've been nice.
Roland out............
Calm down and just wait till you see some of the "special offer" vouchers in your season ticket book....oh wait, there isn't going to be a season ticket book.
@tangoflash would only give away his season ticket before he noticed the vouchers anyway.
I find it tacky and embarrassing for the club. Be honest. Did anyone link this to 'pitch hire' opportunity? No. Now that you know that you can hire the pitch, will this stunt result in that happening? No. Therefore the whole episode is just a little sad. There IS such a thing as bad publicity. So unnecessary for a family club. Do something clever next time please.
Couldn't agree more with this comment. Its a bit like a comedian who has to tell filthy jokes just to get a laugh.
Indeed as someone earlier said, you can only get away with one of these campaigns once - they could have done something genuinely clever and commercial and they managed neither.
I guess there's a reason why the people concerned are working at 'The Valley' rather than Silicon Valley.
Front page of Daily Sport this morning. Wonder if we'll get any coverage in the wank rags too? Will make sure I check them all thoroughly over next few weeks!
I really don't understand the furore about this. It is a piece of fun that has finally made the media mention Charlton, after-all we hardly get a mention on the FLS or, as I understand, in Evening Standard or anywhere else. Now we have got a mention across most media with a harmless bit of fun and a 'play' on words. I'm 60 in 4 weeks time, I find this very funny and very tongue in cheek, a bit like the old 'Carry-On' films. I am a little annoyed however at the age group they used, why not use someone my age (ME) and a young lady.....we would be bridging the age gap!!!
I really don't understand the furore about this. It is a piece of fun that has finally made the media mention Charlton, after-all we hardly get a mention on the FLS or, as I understand, in Evening Standard or anywhere else. Now we have got a mention across most media with a harmless bit of fun and a 'play' on words. I'm 60 in 4 weeks time, I find this very funny and very tongue in cheek, a bit like the old 'Carry-On' films. I am a little annoyed however at the age group they used, why not use someone my age (ME) and a young lady.....we would be bridging the age gap!!!
No so sure that your consultant would want you getting too worked up just yet RM, he's only just let you back on the match thread duties.
5 million people watching is meaningless. People watching in America, Brunei, Brazil or anywhere else overseas is meaningless. They won't be coming to The Valley and they won't be hiring the pitch. I've lost count of the funny videos from clubs around the world that have been posted on Charlton Life, but I can put a very precise figure on the times I've been moved to purchase something from one of those clubs as a result - zero.
What counts is how many Charlton fans see it and how many people in South East England who like football but aren't too attached to other club's see it. From that perspective the fact that @supaclive's dads are talking about it is the real measure of success.
I disagree with that - if you look at man united... go anywhere in the world - often the most poorest parts and detached from the modern world, and they have heard of man united!.
That started with Brand awareness. I know it is an extreme example. but we had a thread on here not that long ago about the reaction of friends that laughed or didn't know who Charlton were etc... if you asked them. What do you think there answer will be now?
I work with people all over the world, and every time they come to London they get tickets for Chelsea, Arsenal etc... all of them comment that it is very expensive. if they knew 1. who Charlton were and 2. it was a fraction of the price. I'm sure they would come to the Valley instead.
That works at the moment by me telling them, if social media can do that for me and on a larger scale then great!
It is brand awareness on a large scale - and as they say all publicity is good publicity.
Think it is out of character but brilliant, if the club had simply put the video out it would have been a tad poor. But to leak the footage and get it all over the place then put out the video is a good bit of work.
Agreed, it's the fact it went viral that has pulled this from "cringe" into "genius". Great work by the new PR bloke.
agree, just a bit of fun, and there is no such thing as bad publicity.
In response to some of New York Addicks response to my post about the campaign being an outstanding piece of digital marketing, I would only ask the following. Has it got people's attention - yes. Has it got people talking about the piece - yes. Has it made people laugh -yes (some). Has it made people share the piece - yes (clearly). Has it increased sales/enquiry? We don't know yet, and as the campaign has only been active for 24 hours, I think it would be too early to judge anyway. Would be interested to know Prague Addicks point of view, but I would be more than happy if my agency were to have come up with that campaign (as long as we billed the client on a cost per share basis of course!)
I find it tacky and embarrassing for the club. Be honest. Did anyone link this to 'pitch hire' opportunity? No. Now that you know that you can hire the pitch, will this stunt result in that happening? No. Therefore the whole episode is just a little sad. There IS such a thing as bad publicity. So unnecessary for a family club. Do something clever next time please.
Couldn't agree more with this comment. Its a bit like a comedian who has to tell filthy jokes just to get a laugh.
Front page of Daily Sport this morning. Wonder if we'll get any coverage in the wank rags too? Will make sure I check them all thoroughly over next few weeks!
No coverage in the 5 I've read so far this morning.
My embarrassment doesn't stem from regarding Charlton as a 'family club' or somesuch hogwash. It stems from this being the most unimaginative, cravenly pandering PR nonsense, utterly obvious as a marketing stunt from the outset, boosted by the self-serving idiocy of the media & IMO not funny in any way. Using sex to sell things has been around as long as advertising, but rarely is it used this lamely. I suppose the aim is to raise awareness of the club's venue hire by any means possible, but as a potential customer this would put me off, and not because I'm a prude. Everything about this is so desperate.
Think it is out of character but brilliant, if the club had simply put the video out it would have been a tad poor. But to leak the footage and get it all over the place then put out the video is a good bit of work.
Agreed, it's the fact it went viral that has pulled this from "cringe" into "genius". Great work by the new PR bloke.
agree, just a bit of fun, and there is no such thing as bad publicity.
I think we should sign Ched Evans then.
I'd rather people read and hear about us for playing attractive, successful football and affordable tickets than "that shagging video".
As I said before I like the idea of doing something virally but having two people shagging is so bottom of the barrel. The only people who'd find it funny are 13 year old boys, is that who the club are marketing to? Nope. I'm surprised some one on here who works in the ad industry thinks it's genius, then again my experience of working with ad agencies are they're mostly incompetent.
I also find it odd tthose that say people need to "liven up" called the guy Luzon parody account "sad" and "as funny as aids". Fucking irony.
In response to some of New York Addicks response to my post about the campaign being an outstanding piece of digital marketing, I would only ask the following. Has it got people's attention - yes. Has it got people talking about the piece - yes. Has it made people laugh -yes (some). Has it made people share the piece - yes (clearly). Has it increased sales/enquiry? We don't know yet, and as the campaign has only been active for 24 hours, I think it would be too early to judge anyway. Would be interested to know Prague Addicks point of view, but I would be more than happy if my agency were to have come up with that campaign (as long as we billed the client on a cost per share basis of course!)
So the millions of people who presumably also thought it was embarrassingly cringeworthy and mildly bizarre don't need to be offset against the above?
However let's try to put it in a commercial context - I suspect we can agree that it won't lead to a single additional penny of revenue from traditional (ie. matchday) sources.
But it might just lead to (conservatively) say five extra pitch bookings, in the highly unlikely event that anyone living locally who is in the market for booking stadiums didn't think of just calling The Valley and asking about it (after all they've been hiring out the pitch for years).
5 x £1,750 = £8,750, but this needs to be offset against the costs of hosting teams (power, groundsmen, cleaning etc.) - I'll assume however that there is 50% margin so £4,375 of profit. One also then needs to deduct the costs of the campaign (PR agency, actors [?], cameramen etc.) - again let's assume a grand or two here.
So I'm prepared to assume that the whole thing will generate profits for the club of a couple of grand, enough to pay Igor Vetokele's salary for about two days or so.
I for one am outraged and disappointed with the club. For all the years of service I've put in, I was never asked if I wanted a go of being ridden. Rapidly approaching 50 with a back back, a fit bird on top, doing all the graft would've been nice.
Roland out............
As opposed to a front back?
Seriously though, fit birds always tend to be like a sack of spuds.
a) Yay - two people shagging - love it! b) Great publicity stunt, good for the club - love it! c) Good idea, got people talking - like it! d) Bit cringey and embarrassing, but at least it's got people talking - Neutral e) Not happy with it, could have done something more tasteful - dislike it. f) Just spat my lentils out all over my copy of The Guardian (but at least I am happy because I've found something to be offended by) - hate it, who do I write to, to complain about it?
Comments
What counts is how many Charlton fans see it and how many people in South East England who like football but aren't too attached to other club's see it. From that perspective the fact that @supaclive's dads are talking about it is the real measure of success.
#wrongpriorities (one for the 'digital marketing' types)
I guess there's a reason why the people concerned are working at 'The Valley' rather than Silicon Valley.
That started with Brand awareness. I know it is an extreme example. but we had a thread on here not that long ago about the reaction of friends that laughed or didn't know who Charlton were etc... if you asked them. What do you think there answer will be now?
I work with people all over the world, and every time they come to London they get tickets for Chelsea, Arsenal etc... all of them comment that it is very expensive. if they knew 1. who Charlton were and 2. it was a fraction of the price. I'm sure they would come to the Valley instead.
That works at the moment by me telling them, if social media can do that for me and on a larger scale then great!
It is brand awareness on a large scale - and as they say all publicity is good publicity.
ValleyRed light district.I'd rather people read and hear about us for playing attractive, successful football and affordable tickets than "that shagging video".
As I said before I like the idea of doing something virally but having two people shagging is so bottom of the barrel. The only people who'd find it funny are 13 year old boys, is that who the club are marketing to? Nope. I'm surprised some one on here who works in the ad industry thinks it's genius, then again my experience of working with ad agencies are they're mostly incompetent.
I also find it odd tthose that say people need to "liven up" called the guy Luzon parody account "sad" and "as funny as aids". Fucking irony.
However let's try to put it in a commercial context - I suspect we can agree that it won't lead to a single additional penny of revenue from traditional (ie. matchday) sources.
But it might just lead to (conservatively) say five extra pitch bookings, in the highly unlikely event that anyone living locally who is in the market for booking stadiums didn't think of just calling The Valley and asking about it (after all they've been hiring out the pitch for years).
5 x £1,750 = £8,750, but this needs to be offset against the costs of hosting teams (power, groundsmen, cleaning etc.) - I'll assume however that there is 50% margin so £4,375 of profit. One also then needs to deduct the costs of the campaign (PR agency, actors [?], cameramen etc.) - again let's assume a grand or two here.
So I'm prepared to assume that the whole thing will generate profits for the club of a couple of grand, enough to pay Igor Vetokele's salary for about two days or so.
Give that guy a bonus!
Seriously though, fit birds always tend to be like a sack of spuds.
Average birds are better at grafting.
a) Yay - two people shagging - love it!
b) Great publicity stunt, good for the club - love it!
c) Good idea, got people talking - like it!
d) Bit cringey and embarrassing, but at least it's got people talking - Neutral
e) Not happy with it, could have done something more tasteful - dislike it.
f) Just spat my lentils out all over my copy of The Guardian (but at least I am happy because I've found something to be offended by) - hate it, who do I write to, to complain about it?