As was pointed out in that letter LLDC gets the majority of catering and pouring rights and the majority of stadium sponsorship. This is my best guess
Rent - £2.5 mil indexed to RPI
Catering and pouring rights for standard seats - 80% to LLDC
Stadium sponsorship: first £10 million per annum to LLDC after which 60% share to LLDC
Naming rights deals in England, most recent deals I could find on page 1 of Google, figures are per annum. Not all of the named clubs own the stadiums - some are even tenants
Posting this again for the West Ham fans who think the taxpayer will be getting big revenues from naming rights.
The major thing about this ground in respect of naming rights is that it's the Olympic Stadium, with an iconic design, not that Stratford London United will play there.
I deliberately excluded 'naming rights deals' that could have been negotiated in a phonebox. This is despite the fact that when Gold & Sullivan sell to Qataris, the Olympic Stadium can have the same.
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The major thing about this ground in respect of naming rights is that it's the Olympic Stadium, with an iconic design, not that Stratford London United will play there.
I deliberately excluded 'naming rights deals' that could have been negotiated in a phonebox. This is despite the fact that when Gold & Sullivan sell to Qataris, the Olympic Stadium can have the same.