I kept waiting for something interesting to happen in the ad... and it never did. Did not really seem "Christmassy" to me. I guess I keep hoping one will come close to the Lily Allen 2013 one but it never does and maybe never will.
I kept waiting for something interesting to happen in the ad... and it never did. Did not really seem "Christmassy" to me. I guess I keep hoping one will come close to the Lily Allen 2013 one but it never does and maybe never will.
What John Lewis has done well is create some anticipation for its ad. Do people like this year's one over last year's one etc... The launch of its Christmas ad has become an occasion. I'm in no hurry to see it as I know I am going to be seeing a lot of it before Christmas though!
Not a commercial, but a short film. My mom died last year and so this one has new meaning now. Still the Christmas GOAT, for me. https://www.youtube.com/watch?v=JHX0btJYcyI
Not a commercial, but a short film. My mom died last year and so this one has new meaning now. Still the Christmas GOAT, for me. https://www.youtube.com/watch?v=JHX0btJYcyI
Oh man, my eyes are raining. Sorry for your loss @NapaAddick
I love Christmas traditions too like complaining that Christmas is too commercialised now, that the John Lewis Ad isn't as good as it was in the old days, that people use Xmas instead of Christmas, that somewhere unspecified, someone unnamed is "banning" Christmas.
All part of the run up to the holiday. It wouldn't be Christmas without them.
Seasons Greetings.
It's a disgrace how early Christmas starts these days. They won't even leave us time to get well and properly outraged at people not dressing from head to toe in poppies before they start on the capitalist indoctrination propaganda campaigns.
I love Christmas traditions too like complaining that Christmas is too commercialised now, that the John Lewis Ad isn't as good as it was in the old days, that people use Xmas instead of Christmas, that somewhere unspecified, someone unnamed is "banning" Christmas.
All part of the run up to the holiday. It wouldn't be Christmas without them.
Seasons Greetings.
It's a disgrace how early Christmas starts these days. They won't even leave us time to get well and properly outraged at people not dressing from head to toe in poppies before they start on the capitalist indoctrination propaganda campaigns.
Have you noticed that Father Christmas never wears a poppy?
So what have you purchased from the John Lewis Partnership over the past five years @seth plum.
About time your political rants were removed from every thread you post on. No one's listening and you're just making your self look like a killjoy idiot.
You've just given three good reasons why JL should continue with their Christmas campaign - nowhere does it suggest you should actually purchase something from them - yet they provide an incredibly high customer service and for a lot of people a once a year high quality shopping experience..
Go and stop some traffic somewhere if you want to 'be useful'.
But that's how adverts work. They make you feel all warm and fuzzy about John Lewis so you're more likely to think of them when deciding where to shop. They're not doing it for our benefit.
It's a waste of money that could be put to much better use.
Not a commercial, but a short film. My mom died last year and so this one has new meaning now. Still the Christmas GOAT, for me. https://www.youtube.com/watch?v=JHX0btJYcyI
While my Mum was having treatment for cancer at Guy's she bought a couple of Christmas decorations for me and told me that they were for the years when she wasn't there any more. It's 25 years since she died and when I get them out at Xmas I cry every time. This film reminded me and made me cry now.
I love Christmas traditions too like complaining that Christmas is too commercialised now, that the John Lewis Ad isn't as good as it was in the old days, that people use Xmas instead of Christmas, that somewhere unspecified, someone unnamed is "banning" Christmas.
All part of the run up to the holiday. It wouldn't be Christmas without them.
Seasons Greetings.
It's a disgrace how early Christmas starts these days. They won't even leave us time to get well and properly outraged at people not dressing from head to toe in poppies before they start on the capitalist indoctrination propaganda campaigns.
Have you noticed that Father Christmas never wears a poppy?
Wears red, no poppy, redistributes wealth under the guise of "delivering gifts" - it's a Marxist plot!
Nobody is aware that John Lewis exists so there has to be an advertisement purely to inform you of the institutions presence. Yeah right. Err no, most advertising is designed to mould you and do your thinking for you and corrupt your ability to make an objective decision. There is money in advertising, but merit? I suppose it can be said that the industry launched the career of Ridley Scott and many others, but it is an insidious industry operating under the guise of faux entertainment. Advertising is essentially vacuous, masquerading as something that in the case of the John Lewis advertisement has virtue. My advice when experiencing any kind of advertising is to argue and fight back, probably verbally and out loud. The few campaigns that are simply informative are the exception rather than the rule. Do your own thinking guys, and please gamble responsibly!
#me too. Whenever I see or hear an advert, I never miss the opportunity to shout at it and kick out, whether a bus or billboard or my own TV. Take that you bastard I scream, you'll never defeat me, I'll always fight back.
Load of old cods, an even bigger thank you to the engineers that invented recording of TV programs, I never watch anything live so I can fast forward through adverts including Christmas ones.
So what have you purchased from the John Lewis Partnership over the past five years @seth plum.
About time your political rants were removed from every thread you post on. No one's listening and you're just making your self look like a killjoy idiot.
You've just given three good reasons why JL should continue with their Christmas campaign - nowhere does it suggest you should actually purchase something from them - yet they provide an incredibly high customer service and for a lot of people a once a year high quality shopping experience..
Go and stop some traffic somewhere if you want to 'be useful'.
In what way is my personal anti advertising stance political?
Of course it's not political.
I mean bringing the arms trade into a thread about one store's Christmas TV advert, that millions look forward to each year and ranting about "corrupting my ability to make an objective decision" is nothing but anti free market posturing.
Why John Lewis as your target? Why not all the perfume companies with their Christmas campaigns? There's enough of them at every ad break to sink a battleship. But then you probably never watch capitalist TV with 'sponsorship'. Or are swayed anyway whatsoever to try a new product. Or wear any clothing with a manufacturers brand on it.
Hypocrite.
My criticism of advertising has resonance elsewhere. There is an advertising standards watchdog for a reason. Advertising promotes many unhelpful tropes, like a constant focus on unattainable body images which can undermine, ones that perpetuate sexist and racial stereotypes, ones that give a false image for example alcohol, gambling ads, and fast food (MacDonalds sell ‘meals’? Ever watched supersize me.) Misleading political advertising. Certain ‘free’ internet services enrich individuals hugely because adverts are shoved unwillingly down the throats of people, ‘targeted’ adverts apparently. Indeed in some areas of life adverts are disliked so much people operate adblockers, or even pay to not see adverts. Netflix trades on being ad free. Indeed the good old BBC is under threat because it is not fuelled by advertising. There are groups such as ‘adfree cities’, complaining about billboards, especially digital ones where there is visual pollution in too many places. The creative skill and cleverness involved in the advertising industry is undeniable, but it is not a benevolent phenomena looking after your interests, or simple providers of information. If adverts are inconsequential how come so much money is spent on what feels like a very pervasive and dishonest enterprise? You may well see me as a hypocrite, but there are others who feel the same way. The John Lewis Christmas advertising is getting to be an institution like the Morecambe and Wise show, but to my mind it is not wholesome fare, but a sophisticated exercise in manipulation.
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Not to mention the havoc the Alpha Centauri variant is going to wreak on the NHS.
It's a disgrace how early Christmas starts these days. They won't even leave us time to get well and properly outraged at people not dressing from head to toe in poppies before they start on the capitalist indoctrination propaganda campaigns.
Thank you for sharing x
Bottom right - Joan with Seth.
Wears red, no poppy, redistributes wealth under the guise of "delivering gifts" - it's a Marxist plot!
Whenever I see or hear an advert, I never miss the opportunity to shout at it and kick out, whether a bus or billboard or my own TV.
Take that you bastard I scream, you'll never defeat me, I'll always fight back.
There is an advertising standards watchdog for a reason.
Advertising promotes many unhelpful tropes, like a constant focus on unattainable body images which can undermine, ones that perpetuate sexist and racial stereotypes, ones that give a false image for example alcohol, gambling ads, and fast food (MacDonalds sell ‘meals’? Ever watched supersize me.) Misleading political advertising.
Certain ‘free’ internet services enrich individuals hugely because adverts are shoved unwillingly down the throats of people, ‘targeted’ adverts apparently. Indeed in some areas of life adverts are disliked so much people operate adblockers, or even pay to not see adverts. Netflix trades on being ad free. Indeed the good old BBC is under threat because it is not fuelled by advertising.
There are groups such as ‘adfree cities’, complaining about billboards, especially digital ones where there is visual pollution in too many places.
The creative skill and cleverness involved in the advertising industry is undeniable, but it is not a benevolent phenomena looking after your interests, or simple providers of information.
If adverts are inconsequential how come so much money is spent on what feels like a very pervasive and dishonest enterprise?
You may well see me as a hypocrite, but there are others who feel the same way.
The John Lewis Christmas advertising is getting to be an institution like the Morecambe and Wise show, but to my mind it is not wholesome fare, but a sophisticated exercise in manipulation.