The Chicago bid is mention in that piece I linked to, and it's summed up well at the bottom
Chicago is bidding for the 2016 Olympics and the temporary logo is a perfectly decent design. It's attractive, memorable and generally liked. It even generated a fair amount of internet buzz. But those brushstrokes and gradients don't reproduce well, the narrow vertical orientation complicates usage and by 2016, the Sears Tower is likely to be Chicago's third-tallest building.
[cite]Posted By: AFKA Bartram[/cite]So are we at the stage where no one is entitled to say something is poor anymore, because the response will always be that the British people just simply like to knock things
And we do. House of Parliament - slagged off when it was built as gaudy and cheap.
London Eye - "looks like a bike wheel"
pound coins - "cheap and brassy"
Any modern art - "my 8 year old could have done that"
Anything new or different is attacked, sometimes to the point of irrationality, on the grounds of not being traditional which means not what we expected. As a country we get stuck in the Prince Charles view of the world that new homes should be built to look like old homes so we get 1000s of mock Georgian mansions or in the 30s Tudor style houses and pubs but very few new designs that take account of different lifestyles, materials or green issues.
Sometimes new designs are poor but some are great. I was working at the GLA building yesterday which is another building that takes stick. Looks good outside, Assembly room is fantastic. build quality is poor but that is another problem. Too many foreign builders or young kids working on it who don't take pride in their work like the older generation and then go and get drunk at lunchtime IMHO : -)
The logo is not good, it's unrepresentative, unimaginative and uninspiring. It is a good talking point, and at the end of the day, it is only a logo.
Advertising is one of those occupations, like the fashion industry, where the people within it somehow talk up their own importance to such a high level that the rest of society starts to believe they really are worth the thousands they are paid.
Take the article linked by Rothko about US designers. They say they would not have taken the job for a penny less than the £400k it cost. Well of course not, firstly if one of the agencies breaks rank and starts giving value for money, the whole house of cards comes tumbling down. Secondly, if they were not paid such vast amounts of money, they would not be able to spend all morning and most of the afternoon talking about something that has no bearing on the work they should be doing for their clients. Time the clients have paid for, and during which the participants were earning a very high hourly wage.
A mate of mine was working as a temp in graphic design, he was working at an agency that had the Pizza Hut contract. One afternoon they told everyone in the office to come up with a new logo. They submitted their ideas, and to the consternation of the full time crew, my mates sombrero design was chosen. He earned about 75 quid that day. Taking into account the running cost of the agency, someone still walked away that day with a pocket full of cash for doing fuck all.
It cost £400,000. That's probably a bargain for an incredibly high-profile complete graphic identity system for an international company/event designed by experienced professionals. Anyone valuing the importance of design should give that argument a rest, too. We wouldn't have taken the job for a shilling less.
I'll take a guess, that if it hadn't been the Olympics, the cost would have been 5 times the amount quoted yesterday, Wolf Ollins wanted the kudos of the business, and they did it for £400k
"It's simple. When we hear "my kid could have done that!" we think "success." Some of the greatest logos of all time involve two lines (the Christian cross) or three lines and a circle (Mercedes). Your kid COULD have done that, but she didn't. Nor did she design the graphics standards manual that goes with it. So give it a rest. Or send us her resume"
Great design is simple so that's why the sombrero works. It's simple and to the point.
I'm still not totally in love with the 2012 logo but it works.
[quote][cite]Posted By: Rothko[/cite]What they actually said about the £400k is...
[i][b]It cost £400,000[/b]. That's probably a bargain for an incredibly high-profile complete graphic identity system for an international company/event designed by experienced professionals. Anyone valuing the importance of design should give that argument a rest, too. We wouldn't have taken the job for a shilling less.[/i]
I'll take a guess, that if it hadn't been the Olympics, the cost would have been 5 times the amount quoted yesterday, Wolf Ollins wanted the kudos of the business, and they did it for £400k[/quote]
Okay I said Penny not Shilling. The point I am making is totally backed up by that paragraph. It's the emperors new clothes, because THEY say it, we believe it and pay vast amounts for very little in return.
Wonder how much the agency earned that came up with that cross for the christians...
Lets face it, if it was going to be a great design, it wouldn't have been noticed as much as this one. So, job done! (Just like the kidney donor shortage stunt in Holland)
[cite]Posted By: Rothko[/cite]What they actually said about the £400k is...
It cost £400,000. That's probably a bargain for an incredibly high-profile complete graphic identity system for an international company/event designed by experienced professionals
Rothko, what exactly is the "British, we don't change mentality", and how does that fit in with your other comments about London being a "city of interesting buildings, innovative design, modern art and cosmopolitan young mix of people?"???(Which I agree with, incidently - although it still rightfully retains some of it's historic/traditional values)
Surely you're contradicting yourself there?
Just because people (like me) think the new brand/logo is an embarrassing load of rubbish doesn't mean that I have a "don't change" mentality or that I don't think the Olympics will be a good thing/success (I do!)
I don't really see what any of this has to do with a "British mentality" - but I don't like your use of this comment being some form of slur - as I don't suppose the populations of many other countries would have reacted any differently.
If you like it then that's fine by me. Maybe it will grow on me, but right now I think it's dogw*nk.
Because I do tend to come from a view point, that London sit pretty much (Manchester would have shout as well) by itself in this country as something completely different from the rest of the UK, things that happen in this City, wouldn't happen anywhere else in this country.
[cite]Posted By: Rothko[/cite]Because I do tend to come from a view point, that London sit pretty much (Manchester would have shout as well) by itself in this country as something completely different from the rest of the UK, things that happen in this City, wouldn't happen anywhere else in this country.
they say the same in Norfolk, but for very different reasons :-)
me and sco had a quick convo about this on the train the other morning. at the end of the day, its just a logo, and it won't have much baring on how the games operate as the games.
however, if we're trying to encourage kids to get involved. why didn't they hold a nationwide high profile compeition for kids to design a logo with reasons for it? with the prize its made into the official logo? it gets kids interested and it wouldn't cost much money.
its just a logo anyway, glad the flashing one has gone, but saw an advert for a mobile company who used their own colours on it and it looked ok. better than bright pink.
[cite]Posted By: suzisausage[/cite]me and sco had a quick convo about this on the train the other morning. at the end of the day, its just a logo, and it won't have much baring on how the games operate as the games.
however, if we're trying to encourage kids to get involved. why didn't they hold a nationwide high profile compeition for kids to design a logo with reasons for it? with the prize its made into the official logo? it gets kids interested and it wouldn't cost much money.
its just a logo anyway, glad the flashing one has gone, but saw an advert for a mobile company who used their own colours on it and it looked ok. better than bright pink.
It's magenta!!!
Sorry, i get anal about things like that because its the colour of our company logo. The kids idea is a good idea and even if they just used the concepts and got a deisgn agency to put finishing touches to it it would have looked better in the public eye.
As i said previously as well, the Olympic games will be successful because of it being the Olympic games, not because of some poxy logo.
In all honesty, i can't even remember past Olympic logos but i am sure as well going to remember this one. All publicity is good publicity in the end.
well thats the part what annoys me, how the flip has it cost over 400k just for that! Its just plain idiocy! I like Suzi's idea re let kids design it, i bet it would of been a whole lot more wanted and liked. As far as i am concerned the olympics can doo one!
[cite]Posted By: MCS[/cite]well thats the part what annoys me, how the flip has it cost over 400k just for that! Its just plain idiocy! I like Suzi's idea re let kids design it, i bet it would of been a whole lot more wanted and liked. As far as i am concerned the olympics can doo one!
Logo Idol.
The judges could be Simon Cowell etc etc etc.
Public gets ultimate vote. We then however may have ended up with a logo that looked like Michelle McManus
Comments
http://chicagobusiness.com/cgi-bin/news.pl?id=22425
The Chicago bid is mention in that piece I linked to, and it's summed up well at the bottom
Chicago is bidding for the 2016 Olympics and the temporary logo is a perfectly decent design. It's attractive, memorable and generally liked. It even generated a fair amount of internet buzz. But those brushstrokes and gradients don't reproduce well, the narrow vertical orientation complicates usage and by 2016, the Sears Tower is likely to be Chicago's third-tallest building.
And we do. House of Parliament - slagged off when it was built as gaudy and cheap.
London Eye - "looks like a bike wheel"
pound coins - "cheap and brassy"
Any modern art - "my 8 year old could have done that"
Anything new or different is attacked, sometimes to the point of irrationality, on the grounds of not being traditional which means not what we expected. As a country we get stuck in the Prince Charles view of the world that new homes should be built to look like old homes so we get 1000s of mock Georgian mansions or in the 30s Tudor style houses and pubs but very few new designs that take account of different lifestyles, materials or green issues.
Sometimes new designs are poor but some are great. I was working at the GLA building yesterday which is another building that takes stick. Looks good outside, Assembly room is fantastic. build quality is poor but that is another problem. Too many foreign builders or young kids working on it who don't take pride in their work like the older generation and then go and get drunk at lunchtime IMHO : -)
Advertising is one of those occupations, like the fashion industry, where the people within it somehow talk up their own importance to such a high level that the rest of society starts to believe they really are worth the thousands they are paid.
Take the article linked by Rothko about US designers. They say they would not have taken the job for a penny less than the £400k it cost. Well of course not, firstly if one of the agencies breaks rank and starts giving value for money, the whole house of cards comes tumbling down. Secondly, if they were not paid such vast amounts of money, they would not be able to spend all morning and most of the afternoon talking about something that has no bearing on the work they should be doing for their clients. Time the clients have paid for, and during which the participants were earning a very high hourly wage.
A mate of mine was working as a temp in graphic design, he was working at an agency that had the Pizza Hut contract. One afternoon they told everyone in the office to come up with a new logo. They submitted their ideas, and to the consternation of the full time crew, my mates sombrero design was chosen. He earned about 75 quid that day. Taking into account the running cost of the agency, someone still walked away that day with a pocket full of cash for doing fuck all.
It cost £400,000. That's probably a bargain for an incredibly high-profile complete graphic identity system for an international company/event designed by experienced professionals. Anyone valuing the importance of design should give that argument a rest, too. We wouldn't have taken the job for a shilling less.
I'll take a guess, that if it hadn't been the Olympics, the cost would have been 5 times the amount quoted yesterday, Wolf Ollins wanted the kudos of the business, and they did it for £400k
"It's simple. When we hear "my kid could have done that!" we think "success." Some of the greatest logos of all time involve two lines (the Christian cross) or three lines and a circle (Mercedes). Your kid COULD have done that, but she didn't. Nor did she design the graphics standards manual that goes with it. So give it a rest. Or send us her resume"
Great design is simple so that's why the sombrero works. It's simple and to the point.
I'm still not totally in love with the 2012 logo but it works.
[i][b]It cost £400,000[/b]. That's probably a bargain for an incredibly high-profile complete graphic identity system for an international company/event designed by experienced professionals. Anyone valuing the importance of design should give that argument a rest, too. We wouldn't have taken the job for a shilling less.[/i]
I'll take a guess, that if it hadn't been the Olympics, the cost would have been 5 times the amount quoted yesterday, Wolf Ollins wanted the kudos of the business, and they did it for £400k[/quote]
Okay I said Penny not Shilling. The point I am making is totally backed up by that paragraph. It's the emperors new clothes, because THEY say it, we believe it and pay vast amounts for very little in return.
Wonder how much the agency earned that came up with that cross for the christians...
[;)]
So, job done! (Just like the kidney donor shortage stunt in Holland)
And that's the best you could come up with?
Personally this is my favourite ;-)
Surely you're contradicting yourself there?
Just because people (like me) think the new brand/logo is an embarrassing load of rubbish doesn't mean that I have a "don't change" mentality or that I don't think the Olympics will be a good thing/success (I do!)
I don't really see what any of this has to do with a "British mentality" - but I don't like your use of this comment being some form of slur - as I don't suppose the populations of many other countries would have reacted any differently.
If you like it then that's fine by me. Maybe it will grow on me, but right now I think it's dogw*nk.
they say the same in Norfolk, but for very different reasons :-)
however, if we're trying to encourage kids to get involved. why didn't they hold a nationwide high profile compeition for kids to design a logo with reasons for it? with the prize its made into the official logo? it gets kids interested and it wouldn't cost much money.
its just a logo anyway, glad the flashing one has gone, but saw an advert for a mobile company who used their own colours on it and it looked ok. better than bright pink.
Sorry, i get anal about things like that because its the colour of our company logo. The kids idea is a good idea and even if they just used the concepts and got a deisgn agency to put finishing touches to it it would have looked better in the public eye.
As i said previously as well, the Olympic games will be successful because of it being the Olympic games, not because of some poxy logo.
In all honesty, i can't even remember past Olympic logos but i am sure as well going to remember this one. All publicity is good publicity in the end.
except when the media go on and on and on and wind up sun readers so much that they do more harm than good. a la millenium dome!
:-)
Boris Johnson on claims that the London 2012 Olympic logo looked like his hairdo.
The judges could be Simon Cowell etc etc etc.
Public gets ultimate vote. We then however may have ended up with a logo that looked like Michelle McManus
The latest version of the logo, the shape stays the same, the inside of it changes, like the plan always was
doing a geri halliwell impression perhaps
NO! put the Charlton badge in the 2012 logo.