Oh dear lord. Another marketing bloke giving the word a bad name. With 10 marketing years at P&G (seems to be entirely authentic, albeit relatively low level after 10 years) he really should know better. I've, er, "reached out to" him on LinkedIn...
Oh dear lord. Another marketing bloke giving the word a bad name. With 10 marketing years at P&G (seems to be entirely authentic, albeit relatively low level after 10 years) he really should know better. I've, er, "reached out to" him on LinkedIn...
Thanks - I would loved to have done the same but as I'm still in gainful employment I need to keep Linkedin "clean"...
In his magnanimous response to you he doesn't take "all the credit", as home form "does play a part".
I get that it's a results business, and he's keen to show his impact, but only take credit where its due.
Had he written "delighted to be working with CAFC to build ticket sales and commercial capability. With great results on the pitch, success breeds success and the club has seen decent attendance growth in recent months. Delighted that Bazballers has had an opportunity to play its part in that success", then I'd probably have moved on quickly!
Since I went to the Johnstone’s paint trophy game against Bromley earlier on in the season, to yesterday against Burton, I have increased the crowd by 2000%!
In relation to re-engaging lapsed fans - I am one such fan. Season ticket for 25 years, and then on and off since COVID. This is my second consecutive season without one.
Not received anything beyond weekly emails, and certainly haven't been aware of any attempts to re-engage with me. Likely to get a season ticket next year, regardless of play off outcome, as there does finally seem to be some competence and ambition on the pitch. But my general feeling is that, while things are moving in the right direction on the pitch, off the pitch we're a million miles from the club we used to be, where it felt like every fan, staff member and director was pulling in the same direction.
The word "consultant" gets my hackles up. My employer consistently wastes hundreds of thousands of pounds on consultants, instead of asking staff and external stakeholders what we could do better and how we could do it. This feels like more of the same - instead of chucking money in the bin, get the Supporters Trust on board, speak directly to some lapsed supporters, ask them what world persuade them to come back, ask them what are the qualities the club used to have that have got lost.
Presume he's making a point/having a dig that we've given him a small budget with the line "...forced to be tenaciously hungry for opportunities given the budget available".
I considered trying to continue the discussion with him but it's not the place for it. But he appears to suggest that the uplift in attendances started while we were still crap. He is talking about "match-to-match ticket sales" comparisons. Does he mean comparing .e.g our attendance this season vs Bristol Rovers compared with the same match last season? Or "match day 10" this season vs last. I presume the latter. Then he's talking about "fan engagement". I presume he means social media engagement. That is measurable, but the hard bit is proving a direct relationship between increased engagement (Twitter, YouTube impressions, etc) and increased sales (i.e., in a football club, attendances).
At the time he left P&G the mania for "digital marketing" was at its height. Even solid, conservative marketeers like P&G had drunk the Kool-Aid their agencies had sold them, and were shifting their massive TV budgets to Facebook and Google. We were told that the death of TV advertising was imminent. But then after a few years P&G did the analysis and found that the promised direct link between Facebook likes and sales was nothing like as strong as they'd been promised. That's why whenever you watch ITV you'll be "entertained" by as many ads for Head and Shoulders or Ariel as 20 years ago.
I love corporate bollocks like this. It makes me very happy I don't have to work with these bellends on a daily basis. Surprised Benjamin or Russell didn't mention 'reach out'. Very surprised the word data didn't get a mention.
Regardless of that, it was great to see such a great crowd yesterday. I sit in an area that is normally given to freebies and it made such a difference having those seats filled by fellow fans.
All this stuff is a load of old codswallop, but we will need to appeal to more fans, as we go through the gears, and hopefully get out of this poxy division.
Comments
As someone on here has famously said - just win games.
FFS
But complete and obvious bull like the above just makes me want them well rid. Taking credit for circumstances they have had zero control of.
In his magnanimous response to you he doesn't take "all the credit", as home form "does play a part".
I get that it's a results business, and he's keen to show his impact, but only take credit where its due.
Had he written "delighted to be working with CAFC to build ticket sales and commercial capability. With great results on the pitch, success breeds success and the club has seen decent attendance growth in recent months. Delighted that Bazballers has had an opportunity to play its part in that success", then I'd probably have moved on quickly!
You’re welcome fellow addicks.
Not received anything beyond weekly emails, and certainly haven't been aware of any attempts to re-engage with me. Likely to get a season ticket next year, regardless of play off outcome, as there does finally seem to be some competence and ambition on the pitch. But my general feeling is that, while things are moving in the right direction on the pitch, off the pitch we're a million miles from the club we used to be, where it felt like every fan, staff member and director was pulling in the same direction.
The word "consultant" gets my hackles up. My employer consistently wastes hundreds of thousands of pounds on consultants, instead of asking staff and external stakeholders what we could do better and how we could do it. This feels like more of the same - instead of chucking money in the bin, get the Supporters Trust on board, speak directly to some lapsed supporters, ask them what world persuade them to come back, ask them what are the qualities the club used to have that have got lost.
At the time he left P&G the mania for "digital marketing" was at its height. Even solid, conservative marketeers like P&G had drunk the Kool-Aid their agencies had sold them, and were shifting their massive TV budgets to Facebook and Google. We were told that the death of TV advertising was imminent. But then after a few years P&G did the analysis and found that the promised direct link between Facebook likes and sales was nothing like as strong as they'd been promised. That's why whenever you watch ITV you'll be "entertained" by as many ads for Head and Shoulders or Ariel as 20 years ago.
and event North American accents.
Who would have thought it