I’ve always been fascinated by how much money people in recruitment, sales and marketing get paid. When on the surface it is a relatively brainless job. I don’t mean that in an insulting way. I honestly don’t. But it is mad how much, for example, estate agents get for opening a door. As beyond that, most are pretty useless at answering any meaningful questions (I found this out when buying a listed building).
I am not saying there isn’t some skill & ability to being good at those jobs, and that good people at it don’t make a difference to profits etc for their company, but it seems even average or crap people get paid over the odds in this sector. People moan at footballers’ wages, but to be a professional footballer requires to be in an elite group of people skill & ability wise at least. And billions of people love the game.
But look at this example we have. I am sorry, but the thing that significantly & consistently drives up real, bums on seats football attendances is on the pitch performance. If Manchester United had to spend the next 30 years finishing nowhere in L2, they wouldn’t be getting 75,000 gates. If you built Gillingham FC a 40,000 capacity stadium & got them to play top half Premier League football with a top half PL team, they would fill it. It is not rocket science, no matter how much corporate waffle you spout. Same with people wanting good jobs / good employees, nice houses / cars… it’s a relatively brainless task to sell those things imo. A decent carpenter is more value to society, but can only work so many hours, so likely earns less than this muppet.
My rule of thumb is generally that if you have to shout about your achievements you aren't great at your job. In most areas your performance will speak for itself and doesn't need a lengthy LinkedIn post to justify why you did a good job
I see that a $4.5m overloaded boat full of bikini clad "influencers" sank in Florida yesterday with all said "influencers" thankfully safely rescued, some clutching expensive tequila bottles and designer handbags, free to continue their really vital role of wasting air and spreading bullshit.
Would it be possible, I wonder, to replicate this on a much larger scale with ALL influencers (including Mr Bazball above) invited onto a much larger overloaded boat, and just send them gently floating towards Antarctica. Alternatively just like Katy Perry was, offer a free jolly on some of Mr Bezos rockets......headed directly towards the Sun.
I’ve always been fascinated by how much money people in recruitment, sales and marketing get paid. When on the surface it is a relatively brainless job. I don’t mean that in an insulting way. I honestly don’t. But it is mad how much, for example, estate agents get for opening a door. As beyond that, most are pretty useless at answering any meaningful questions (I found this out when buying a listed building).
I am not saying there isn’t some skill & ability to being good at those jobs, and that good people at it don’t make a difference to profits etc for their company, but it seems even average or crap people get paid over the odds in this sector. People moan at footballers’ wages, but to be a professional footballer requires to be in an elite group of people skill & ability wise at least. And billions of people love the game.
But look at this example we have. I am sorry, but the thing that significantly & consistently drives up real, bums on seats football attendances is on the pitch performance. If Manchester United had to spend the next 30 years finishing nowhere in L2, they wouldn’t be getting 75,000 gates. If you built Gillingham FC a 40,000 capacity stadium & got them to play top half Premier League football with a top half PL team, they would fill it. It is not rocket science, no matter how much corporate waffle you spout. Same with people wanting good jobs / good employees, nice houses / cars… it’s a relatively brainless task to sell those things imo. A decent carpenter is more value to society, but can only work so many hours, so likely earns less than this muppet.
There’s almost as much nonsense in this as on the Bazballer post!
I’ve always been fascinated by how much money people in recruitment, sales and marketing get paid. When on the surface it is a relatively brainless job. I don’t mean that in an insulting way. I honestly don’t. But it is mad how much, for example, estate agents get for opening a door. As beyond that, most are pretty useless at answering any meaningful questions (I found this out when buying a listed building).
I am not saying there isn’t some skill & ability to being good at those jobs, and that good people at it don’t make a difference to profits etc for their company, but it seems even average or crap people get paid over the odds in this sector. People moan at footballers’ wages, but to be a professional footballer requires to be in an elite group of people skill & ability wise at least. And billions of people love the game.
But look at this example we have. I am sorry, but the thing that significantly & consistently drives up real, bums on seats football attendances is on the pitch performance. If Manchester United had to spend the next 30 years finishing nowhere in L2, they wouldn’t be getting 75,000 gates. If you built Gillingham FC a 40,000 capacity stadium & got them to play top half Premier League football with a top half PL team, they would fill it. It is not rocket science, no matter how much corporate waffle you spout. Same with people wanting good jobs / good employees, nice houses / cars… it’s a relatively brainless task to sell those things imo. A decent carpenter is more value to society, but can only work so many hours, so likely earns less than this muppet.
There’s almost as much nonsense in this as on the Bazballer post!
Ha. That’s your opinion. But I agree with Douglas Adams.
Sad that the people paying the bills are evidently taken in by this nonsense.
There are things you can do proactively to increase attendances. That's why we started Valley Express and on occasion had up to 4,000 people travelling on it and paying both the fare and buying match tickets. The nature of the PL meant that we could even do this in 2006/07. It works in a neutral environment not just an improving one, but if you're chasing the promotion it's highly unlikely you need consultants to boost sales to existing fans.
The biggest factor in the Target 10,000 days, long before social media, was the existing fans working as volunteers.
Sad that the people paying the bills are evidently taken in by this nonsense.
There are things you can do proactively to increase attendances. That's why we started Valley Express and on occasion had up to 4,000 people travelling on it and paying both the fare and buying match tickets. The nature of the PL meant that we could even do this in 2006/07. It works in a neutral environment not just an improving one, but if you're chasing the promotion it's highly unlikely you need consultants to boost sales to existing fans.
The biggest factor in the Target 10,000 days, long before social media, was the existing fans working as volunteers.
Moving back to The Valley was emotionally huge for the fanbase. The capacity was limited (8,337). The team were improving. Then promotion to the PL was achieved. Gradually building crowds wasn’t some impossible task.
If the club had built the current 27,000 capacity stadium on the return, & that meant relegation to L1 (Div3 back then) cos of budget, do you think we could have got 15-20,000 gates thanks to the Valley Express in our 2nd or 3rd etc etc seasons back at The Valley? What would a midtable Div 3 game against Bury attract, even with things like Valley Express?
My point being (again), is all this sales & marketing nonsense is often just that. Nonsense. That isn’t having a pop at you & the fantastic work you did. But it is questioning this kind of bullshitter. And the money these bullshitters get paid. For bullshit.
The return to The Valley had a narrative that people could get behind & you helped the club exploit that to the max. But football crowds will always, always be driven by results in any meaningful way. Although I do agree that the area you can make some differences is with floating fans, but if we stay down, lose some players like Small, and are 12th in November playing Port Vale on a Tuesday at home the crowds will be back to 8,000 odd in real terms.
They provide no real evidence that it was their work that was responsible for all or any of the increase.
If they said that they targeted overseas visitors to London and this had seen X% increase of purchases from that source then fair enough. And it maybe that they have contributed to the increase in sales. Whether the cost of employing them is justified is impossible to say from the outside.
But existing "customers" buying an improved product is going to be more about the improved product (winning football games) than any marketing.
Comments
Would it be possible, I wonder, to replicate this on a much larger scale with ALL influencers (including Mr Bazball above) invited onto a much larger overloaded boat, and just send them gently floating towards Antarctica. Alternatively just like Katy Perry was, offer a free jolly on some of Mr Bezos rockets......headed directly towards the Sun.
There are things you can do proactively to increase attendances. That's why we started Valley Express and on occasion had up to 4,000 people travelling on it and paying both the fare and buying match tickets. The nature of the PL meant that we could even do this in 2006/07. It works in a neutral environment not just an improving one, but if you're chasing the promotion it's highly unlikely you need consultants to boost sales to existing fans.
The biggest factor in the Target 10,000 days, long before social media, was the existing fans working as volunteers.
My point being (again), is all this sales & marketing nonsense is often just that. Nonsense. That isn’t having a pop at you & the fantastic work you did. But it is questioning this kind of bullshitter. And the money these bullshitters get paid. For bullshit.
If they said that they targeted overseas visitors to London and this had seen X% increase of purchases from that source then fair enough. And it maybe that they have contributed to the increase in sales. Whether the cost of employing them is justified is impossible to say from the outside.
But existing "customers" buying an improved product is going to be more about the improved product (winning football games) than any marketing.
This all feels very Charlie Methven.