At Least Someone Scores at The Valley! (Advert shown red card by watchdog, pg. 19)
Comments
-
Dogging in the car park , an orgy in the millenium suite and a weekend swingers club in the museum would make me renew7
-
ForeverAddickted said:
Thing if both the "actors" were completely naked allowing you to see everything I think it could be distasteful, as it is, great bit of work by the comms team for once
So the first example of tasteful humping, perhaps they should repeat it at half time in the Huddersfield game with the junior reds standing around waving flags and handing out leaflets- that would be really classy.
0 -
I don't think many people are offended - they just find it extremely odd, non-commercial and counter to the usual family-oriented image of the club, which has served it very well for two decades.Davo55 said:Blimey, I can't believe how much rancour this has stirred up on here! I love our club's values and they are a big part of what makes Charlton special for me. But this really doesn't offend me in the slightest. It's a clever bit of marketing which may not have a direct bottom line impact but will most certainly get Charlton talked about more than it otherwise would, and brand awareness seems to me just as valid an objective as selling pitch hire.
If we want to bridge the gap a little between opposing camps, I suggest we chip in a few tartan blankets next time so the poor lads have a more comfortable time.
As for enhancing 'brand awareness', I'm confident most marketing executives would emphasise a coherent approach around whatever the club's core values are deemed to be.
I suppose it's what happens when you get an enthusiastic new commercial manager keen to make an impact and a CEO in her 20s who hasn't so much as led a conga before.
9 -
Yeah I didn't say everyone pal.LeaburnForEngland said:
I'm anti-Duchatelet, like the ad, read the Guardian, think the new commercial guy is doing a good job, and have lentil soup in my bag for lunch.... so I think you're seeing a correlation where there isn't one.colthe3rd said:There seems to be a strong correlation between those that dislike the ad and those that are anti-Duchatelet. Surely a coincidence.
0 -
I work in advertising and personally I don't think it's a brilliant piece of creative it's a pretty basic idea, however because it comes from little old family club Charlton it has caused a stir so it's pretty clever piece of marketing. Is hiring out the pitch worth the cost of the video and/or risk of devaluing the Charlton brand though?5
-
Would they show it on the big screen at half time?
0 -
3 -
Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.3 -
Sponsored links:
-
Why have they booked a pitch each?Stu_of_Kunming said:Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.
6 -
why, which weekend have they booked the pitch for?Stu_of_Kunming said:Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.3 -
Well it was picked up out here in Prague by my buddy, who is a big shot with Mindshare, so this sort of thing is well within his remit. He also happens to be Serbian,btw, massive footie fan. Here's his take
Not that I don't like it, there is a certain sense of humor on the whole message. But, people from your club has to be aware that viral addressed to niche target will have overspill everywhere. They underestimated this, so fans will show if this was right or wrong.
If this remains one-off, no real harm I think.
SextraTime at the Valley:-)
I'm curious what would be reaction of your biggest rivals fans:-). Keen to see, so pls share:-)0 -
Halix said:
Why have they booked a pitch each?Stu_of_Kunming said:Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.
Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.MrOneLung said:
why, which weekend have they booked the pitch for?Stu_of_Kunming said:Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.2 -
Surely people likely to book to play at The Valley are Charlton fans - so will they play it on the big screen at halftime?
If not, why not?0 -
I wonder how many of those who are really angered by this are really angered or just think they should be.1
-
Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.
That makes it classy, tasteful and most of all relevant does it. I suppose you think that ISIS have improved their brand awareness by lopping peoples heads off, so that makes that ok also. People don't have to like the way they've done it but publicity was what was wanted, and it worked.4 -
Ha ha - comparing it to ISIS.
Unbelievable.15 -
Why do some bloggers think they have the right to say people should be sacked. (Albury) we all have opions but not quiet so vocal !0
-
Sponsored links:
-
What do you (and others who used the phrase) understand by "brand awareness"?thenewbie said:Halix said:
Why have they booked a pitch each?Stu_of_Kunming said:Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.
Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.MrOneLung said:
why, which weekend have they booked the pitch for?Stu_of_Kunming said:Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.
Clearly the clubs plan worked.
If it is a one off tactical stunt - as my buddy from Mindshare describes above - then it's probably OK.
Brand awareness building, however, is a whole different ball game.
If you work in marketing, I'm surprised you think this is in support of brand awareness. Then again, if it is not , what is it and what are the marketing goals it seeks to achieve? Overall I think @MrOneLung is absolutely right. Because if the people behind it themselves think it is building brand awareness, then we do have a problem.5 -
That makes it classy, tasteful and most of all relevant does it. I suppose you think that ISIS have improved their brand awareness by lopping peoples heads off, so that makes that ok also. People don't have to like the way they've done it but publicity was what was wanted, and it worked.Halix said:
Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.
From Wikipedia (not always the best source I agree):
"Brand awareness is a customers' ability to recall and recognize the brand, the logo and the advertisements. It helps the customers to understand to which product or service category the particular brand belongs and what products and services sell under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products."
They certainly seem to have had their needs satisfied but the last time I checked our main product/service was the provision of football matches, and thus I'm confused about the brand awareness angle.0 -
Absolutely cringeworthy.0
-
No wonder tomorrows a sell out - are they on at half time.0
-
He's having a late fitness test.Greenie said:No wonder tomorrows a sell out - are they on at half time.
0 -
-
So is she, right now!newyorkaddick said:
He's having a late fitness test.Greenie said:No wonder tomorrows a sell out - are they on at half time.
Whoa, she passed...
The things I do for this club!0 -
Performing to a chorus of 'stand up if you 'ate palace.....'.Greenie said:No wonder tomorrows a sell out - are they on at half time.
0 -
Brand awareness = the pitch at the Valley is available to hire. It's that simple. The tone is arguable, people are perfectly entitled to find it as offensive or inoffensive as they like but it's not advertising the team, and it's not even aimed at the fans who go every week anyway. They've targeted a certain kind of mind and they've succeeded in making them aware the pitch is (or will be) available in the off season for hiring. It's a success.
No-one is forcing you to like it, some people do some people don't but from the perspective that the Valley has become a talking point on social media and we've received more press than the fans forum/protest ever did it seems pretty clear to me someone at the club at least definitely knows what they're doing.0
