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At Least Someone Scores at The Valley! (Advert shown red card by watchdog, pg. 19)

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  • But it's only the additional bookings which are a direct result of this campaign which are relevant, not those which they would have got anyhow.

    I agree that pitch bookings are inherently high margin revenues, but by definition they will never be more than a very peripheral revenue item in the overall scheme of things.

    If the club had linked the campaign with the launch of the 2015/16 season ticket prices then it might have made some more sense.

    Think that may be the point you're missing NYA. This has nothing to do with whoring out the pitch. It is all about brand awareness. I think it's fairly obvious that season ticket sales will be down next year so the club are trying to exploit social media to get the club back into people's thoughts whether they're local or not. Anyway, don't be surprised if they do another stunt to promote season ticket sales.
  • edited February 2015

    Thing if both the "actors" were completely naked allowing you to see everything I think it could be distasteful, as it is, great bit of work by the comms team for once


    So the first example of tasteful humping, perhaps they should repeat it at half time in the Huddersfield game with the junior reds standing around waving flags and handing out leaflets- that would be really classy.
  • Shag said:

    Dogging in the car park , an orgy in the millenium suite and a weekend swingers club in the museum would make me renew

    only a matter of time.
  • I'm anti-Duchatelet, like the ad, read the Guardian, think the new commercial guy is doing a good job, and have lentil soup in my bag for lunch.... so I think you're seeing a correlation where there isn't one.
    Yeah I didn't say everyone pal.
  • Would they show it on the big screen at half time?
  • Shag said:

    Dogging in the car park , an orgy in the millenium suite and a weekend swingers club in the museum would make me renew

    Surely the only holes that need filling in the car park are the pot-holes!! ;-)
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  • Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.

    Clearly the clubs plan worked.
  • Two Chinese friends mentioned this to me today, one is a pretty die hard (Prem) football fan, the other has no interest at all, yet both had heard about this happening.

    Clearly the clubs plan worked.

    why, which weekend have they booked the pitch for?
  • Well it was picked up out here in Prague by my buddy, who is a big shot with Mindshare, so this sort of thing is well within his remit. He also happens to be Serbian,btw, massive footie fan. Here's his take

    Not that I don't like it, there is a certain sense of humor on the whole message. But, people from your club has to be aware that viral addressed to niche target will have overspill everywhere. They underestimated this, so fans will show if this was right or wrong.
    If this remains one-off, no real harm I think.
    SextraTime at the Valley:-)
    I'm curious what would be reaction of your biggest rivals fans:-). Keen to see, so pls share:-)
  • Halix said:

    Why have they booked a pitch each?
    MrOneLung said:

    why, which weekend have they booked the pitch for?
    Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.
  • Surely people likely to book to play at The Valley are Charlton fans - so will they play it on the big screen at halftime?

    If not, why not?
  • I wonder how many of those who are really angered by this are really angered or just think they should be.
  • edited February 2015

    Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.

    That makes it classy, tasteful and most of all relevant does it. I suppose you think that ISIS have improved their brand awareness by lopping peoples heads off, so that makes that ok also. People don't have to like the way they've done it but publicity was what was wanted, and it worked.
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  • Why do some bloggers think they have the right to say people should be sacked. (Albury) we all have opions but not quiet so vocal !
  • edited February 2015
    WSS said:

    Ha ha - comparing it to ISIS.

    Unbelievable.

    Why they also use videos for publicity purpose. I was comparing the method not the content.
  • edited February 2015
    Halix said:


    Irrelevant. It's really not just as simple as 'pitch booked more = plan worked.' It's brand awareness, it's publicity and it's free, Charlton Athletic have received more coverage on social media and in national press than we have for a very long time. Now you can argue with the means and perhaps the motive but the success is undeniable. People don't have to like the way they've done it but publicity was what was wanted, and it worked.

    That makes it classy, tasteful and most of all relevant does it. I suppose you think that ISIS have improved their brand awareness by lopping peoples heads off, so that makes that ok also. People don't have to like the way they've done it but publicity was what was wanted, and it worked.

    From Wikipedia (not always the best source I agree):

    "Brand awareness is a customers' ability to recall and recognize the brand, the logo and the advertisements. It helps the customers to understand to which product or service category the particular brand belongs and what products and services sell under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products."

    They certainly seem to have had their needs satisfied but the last time I checked our main product/service was the provision of football matches, and thus I'm confused about the brand awareness angle.
  • Absolutely cringeworthy.
  • No wonder tomorrows a sell out - are they on at half time.
  • Greenie said:

    No wonder tomorrows a sell out - are they on at half time.

    He's having a late fitness test.
  • Halix said:

    Why they also use videos for publicity purpose. I was comparing the method not the content.
    keep digging......
  • edited February 2015

    He's having a late fitness test.
    So is she, right now!

    Whoa, she passed...

    The things I do for this club!
  • Greenie said:

    No wonder tomorrows a sell out - are they on at half time.

    Performing to a chorus of 'stand up if you 'ate palace.....'.

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