I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
It's down to hertz refresh rate. I think ads are played on the live hoardings at different refresh rates relevant to the viewing country therefore you see the one relevant to your country.
I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
It's done virtually with digital overlay technology on LED screens.
So for example in the same way if you were printing on a hoarding you'd send off your file to be printed, instead companies just send off their ads to be resized for the LED screens and they're inserted into the digital overlay and go out on their respective live feed.
I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
It's really clever, but it's not new, it is almost impossible to explain without really confusing someone. It's the same technology they now use to superimpose logos onto rugby and cricket pitches, when they used to literally paint them on.
I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
It's really clever, but it's not new, it is almost impossible to explain without really confusing someone. It's the same technology they now use to superimpose logos onto rugby and cricket pitches, when they used to literally paint them on.
I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
It's down to hertz refresh rate. I think ads are played on the live hoardings at different refresh rates relevant to the viewing country therefore you see the one relevant to your country.
That would mean every country watches TV at a different rate. Which they don't. It's just a digital overlay on the boards made by the cameras viewing it.
I like the refresh rate answer....but I also like the digital overlay response.....but which one is correct?
There's only one way to find out.......
Actually both are right, I think. I am sure PSG have used an Led system as described but it's limited into the number of versions you can see. The digital overlay technology would, in theory, allow targeted Google style advertising.
I’ve seen tweets etc saying that advertising boards in stadiums show different advertisements at the same time depending on what country/area you are in. I’ve seen people try and explain it but I can’t get my head round it, especially if you’re there live.
It's down to hertz refresh rate. I think ads are played on the live hoardings at different refresh rates relevant to the viewing country therefore you see the one relevant to your country.
That would mean every country watches TV at a different rate. Which they don't. It's just a digital overlay on the boards made by the cameras viewing it.
Sure, I defer to your knowledge on this as I must have misunderstood it.
Lovely! But because I'm a sad git and couldn't help myself I had to check. Vicky died 44,003 days ago, whereas Spurs were confirmed as League Champions only 21,991 days ago. So, there's still three weeks to go before this works.
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EDIT correct explanation below
So for example in the same way if you were printing on a hoarding you'd send off your file to be printed, instead companies just send off their ads to be resized for the LED screens and they're inserted into the digital overlay and go out on their respective live feed.
Edit
This article is 10 years old https://www.campaignlive.co.uk/article/fa-test-new-ad-technology/1077533
But it still true, its basically added post production but "live" it really is mind blowing.
There's only one way to find out.......
This is my new favourite post.
Sure, I defer to your knowledge on this as I must have misunderstood it.
No I've always found Gary's posts extremely sinister too.
Milton Keynes didnt even exist when England won their last Major Tournament.