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Charlton announce five-year partnership with RSK

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    Cabrini brand has been put on ice by JD Sports
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    DubaiCAFC said:
    DubaiCAFC said:
    Charlton do seem to have a track record of sponsors going out of business.. I can think of 2 or 3



    No recently.

    Last five all still around

    KW

    Betdaq

    Andrews   

    University of Greenwich  

    KRBS  


    Others like Mesh and Viglin still around in different forms (Viglin were bought by Amstrad IIRC)

    Woolwich were absorbed by Barclays, Fads went but a long time after our deal ended.

    Llanera and all:sports went under but I think Cabrini are still around.

    Not sure about Sunley Builders
    They were the ones I was thinking of..
    What happened to Redbus?
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    They still exist, VC firm now 
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    12 month accounts to April 2021 (consolidated)

    Turnover £350m
    Operating profit £3.7m
    Net loss £22m (prior year loss £17m)
    Fixed assets £158m
    Current assets £396m (incl cash of £69m)
    Liabilities £476m
    Net worth negative £79m (prior year negative £55m)

    On the face of it, awful

    BUT during the year the group acquired 15 other businesses, raised £1bn in debt from one lender and a new £40m revolving credit line from NatWest - it’s EBITDA has grown from £17m in 2017 to £40m in 2021, and turnover has grown from £111m in 2017 to £350m in 2021

    Clearly a business that is on a huge growth and acquisition strategy 

    My only reservation - and this is me being the boring risk averse banker - it’s growth is all funded by debt - sometimes that works, sometimes it doesn’t - but we are now in a world of rising interest rates and inflation …….
    Useful analysis.

    The positive view, from this semi-financially literate poster, on that is that £1bn loan/debt is approx three years turnover and it has been spent, it appears, on growth and income generating acquisitions.

    So if the 15 other business do well, and I presume there is some synergy between them and RSK as a group, then those top line figures will improve over the next 5 to 10 years.

    My guess is that the annual payments to Charlton are, at best, six figures so not hugely significant on the P & L.   

    The doom and glom view (and so the most popular on CL) is that they are loaded with debt and so must be a bunch of crooks. (this is not my view BTW).
    High praise

    Is this fair?
    20% yes
    78 % no
    5% unsure
    To be clear, I was talking about myself, not @lordflashheart

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    edited March 2022
    After all these years, finally working in civil engineering consultancy comes in handy.

    RSK are a fairly big name in our industry, and well respected. "Consultant" doesn't mean the same thing for us as in most industries - in engineering the standard arrangement is that the consultants design things, then contractors build it. Yes, they will be providing advice about environmental or planning matters, but a lot of their work will be designing the solution to the problem, not just writing reports with advice. There's a lot of overlap between civil engineering and environmental work, due to the big environmental impacts that engineering projects can have, meaning lots of work for environmentalists to try to design out the problems. RSK have specialised more in the planning and environment side of things, while the names you may have heard of as designers of bridges or roads, like Arup or Atkins, specialise more in the engineering, but all basically do both.

    This is going to put me in an interesting situation at company sports events, as they're technically commercial rivals to my employers, albeit different specialisations mean we don't often bid against each other. Not going to be a great career move to wear a Charlton shirt with their logo on.

    This is good insight @Swindon_Addick.  From the OS, I understand that "RSK is a fully integrated group of over 130 environmental, engineering and technical services businesses".

    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
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    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
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    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
    OK, so that confirms that RSK is a brand in the UK, but that the name will mean little or nothing overseas.

    Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.


    Hmmm.  
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    Thanks @Swindon_Addick more useful insight
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    iaitch said:
    DubaiCAFC said:
    DubaiCAFC said:
    Charlton do seem to have a track record of sponsors going out of business.. I can think of 2 or 3



    No recently.

    Last five all still around

    KW

    Betdaq

    Andrews   

    University of Greenwich  

    KRBS  


    Others like Mesh and Viglin still around in different forms (Viglin were bought by Amstrad IIRC)

    Woolwich were absorbed by Barclays, Fads went but a long time after our deal ended.

    Llanera and all:sports went under but I think Cabrini are still around.

    Not sure about Sunley Builders
    They were the ones I was thinking of..
    What happened to Redbus?

    Cliff Stanford, founder of Redbus (and Demon Internet) died on the 24th of February:
    https://www.telegraph.co.uk/obituaries/2022/03/03/cliff-stanford-high-living-founder-demon-internet-hit-jackpot/
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    Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?

    It’s for TS to manage / balance the books in any event. 

    Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club. 
  • Sponsored links:


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    Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?

    It’s for TS to manage / balance the books in any event. 

    Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club. 

    I also care.

    Yes, having the (clean) income is good.

    But I care that any Company chosen with the stated intent of supporting a 'Charlton globalisation' strategy is a good fit. 

    Or is it another example of Sandgaard's good ideas and intentions, but coupled with an incorrect implementation approach?
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    Dave Rudd said:

    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
    OK, so that confirms that RSK is a brand in the UK, but that the name will mean little or nothing overseas.

    Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.


    Hmmm.  
    I suspect overseas might well end up using the names/connections better known in those countries for networking purposes but I don't think it's necessary nor sensible to try and break that down in this kind of interview. 
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    thenewbie said:
    Dave Rudd said:

    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
    OK, so that confirms that RSK is a brand in the UK, but that the name will mean little or nothing overseas.

    Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.


    Hmmm.  
    I suspect overseas might well end up using the names/connections better known in those countries for networking purposes but I don't think it's necessary nor sensible to try and break that down in this kind of interview. 

    Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.

    Not great for 'International growth'.
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    Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?

    It’s for TS to manage / balance the books in any event. 

    Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club. 
    I care.

    I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.

    I care that the money is "honest" but I doubt many Chelsea fans do.

    And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years time
    If they go bust we renegotiate elsewhere - at our League 1 level its not going to be a vast sum of money in any event. Also TS  / the club will have negotiated commercial terms for a 5 year period they find acceptable. Should not be a concern for fans as wont be the deal that keeps us in business or not.

    As to honest & type of company they will always be legal and really we are describing preferences I think. 'Beggars cannot be choosers' (not quite literally) is the reality we face in most commercial aspects. 

    My real point  was that at a League 1 level it really is 'small fry' and to have secured sponsor however unknown they may be is  a positive and really need not be critiqued in detail to the point where some find (or seek to find) an issue with it. I remain amazed any sponsor stumps up.
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    Based in Cheshire. I’m presuming we’ve got Southall to thank for this one? 
    Oi it was me...........😉 joking
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    I know them as an organisation that undertake ground investigations for major national  infrastructure projects.
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    Dave Rudd said:
    thenewbie said:
    Dave Rudd said:

    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
    OK, so that confirms that RSK is a brand in the UK, but that the name will mean little or nothing overseas.

    Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.


    Hmmm.  
    I suspect overseas might well end up using the names/connections better known in those countries for networking purposes but I don't think it's necessary nor sensible to try and break that down in this kind of interview. 

    Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.

    Not great for 'International growth'.
    The point being if he's focused international growth I doubt its the RSK brand name he is relying on outside of the UK. 
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    thenewbie said:
    Dave Rudd said:
    thenewbie said:
    Dave Rudd said:

    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
    OK, so that confirms that RSK is a brand in the UK, but that the name will mean little or nothing overseas.

    Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.


    Hmmm.  
    I suspect overseas might well end up using the names/connections better known in those countries for networking purposes but I don't think it's necessary nor sensible to try and break that down in this kind of interview. 

    Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.

    Not great for 'International growth'.
    The point being if he's focused international growth I doubt its the RSK brand name he is relying on outside of the UK. 

    Oh, OK.

    Who is it then?
  • Sponsored links:


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    Bloody hell 
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    Based in Cheshire. I’m presuming we’ve got Southall to thank for this one? 
    I thought he was still working on a deal with Land Rover?
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    Dazzler21 said:
    Jesus wept, what have we become.

    Pre internet when a sponsor was announced we used to give it a nano second to digest, then the main question was what would the new shirt look like.

    Fast forward and now a full investigation is carried out on said sponsor including financials, board of directors and strategy. 
    I'd guess something vaguely like this. 
    It’s not Hummel though, is it though, you giant Minogue…
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    Fumbluff said:
    Dazzler21 said:
    Jesus wept, what have we become.

    Pre internet when a sponsor was announced we used to give it a nano second to digest, then the main question was what would the new shirt look like.

    Fast forward and now a full investigation is carried out on said sponsor including financials, board of directors and strategy. 
    I'd guess something vaguely like this. 
    It’s not Hummel though, is it though, you giant Minogue…
    Hence vaguely.
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    Swisdom said:
    5 year partnership but doesn’t say shirt sponsor beyond next season. 

    Expecting beers to be drunk from paper cups and toilet traps to be replaced with compost buckets.

    anyhow, sounds a good deal
    Something to be proud of and all a part of the Charlton journey *





    * my inheritance took a nasty beating! 😔 might need to do a gofundme page


    No one can take the grey shirt from you guys 🤣. Even though we were shit it's still a good shirt.
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    edited March 2022
    TelMc32 said:
    Dave Rudd said:
    thenewbie said:
    Dave Rudd said:
    thenewbie said:
    Dave Rudd said:

    So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?

    The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).

    I just wonder if the plan to globalise CAFC fits with this.

    My analogy is that RSK = John Lewis.  Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
    It's standard practice for consultancies to operate through a different company in each country they work in. It makes the various registration and licencing rules easier to comply with and also makes it easier to sell bits of the business if need be. RSK are unusual in often keeping the brand name of a business they buy, whereas the big US consultancies will tend to rename a newly-acquired business to match the rest. But they'll still own all or at least a large part of the businesses they name on their website. 

    RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
    OK, so that confirms that RSK is a brand in the UK, but that the name will mean little or nothing overseas.

    Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.


    Hmmm.  
    I suspect overseas might well end up using the names/connections better known in those countries for networking purposes but I don't think it's necessary nor sensible to try and break that down in this kind of interview. 

    Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.

    Not great for 'International growth'.
    The point being if he's focused international growth I doubt its the RSK brand name he is relying on outside of the UK. 

    Oh, OK.

    Who is it then?
    If you take a look at their website, you can see the international businesses who typically have “a RSK company” included in there branding. Alternatively, they have RSK as a prefix to the local company name (a little like RSM and UHY in the accountancy world).  They’ve added a lot of new acquisitions in the last few years, so might see this as a way of raising their own brand name awareness (although it would obviously be better for them if we were at least at Championship level). 

    Other than that, seems like a sound business and one that we should be happy to be associated with.
    OK, I won't labour the point ... but it's back-to-front.

    No-one looks at a Company and says 'Yaay!  They are an RSK company.  I wonder if they sponsor a UK football Club?".

    It starts with RSK.  And no-one says "I saw that Charlton on TV.  I wonder which RSK companies are in my country?". 

    If Sandgaard wants to introduce a global audience to Charlton, it needs a global brand.  And you only get that at Premier League level (Championship maybe).

    Try IKEA, Thomas.  Or try putting a decent team together that will get promoted to the higher Leagues.

    Anyway, time to shut up.  We have irritated AFKA.

    Yes, we're all pleased that we have some dosh coming in.  But don't pretend that it's all part of some wonderful global strategy.

    As I said earlier ... nice idea, Thomas.  Poor implementation ... again.
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    After all these years, finally working in civil engineering consultancy comes in handy.

    RSK are a fairly big name in our industry, and well respected. "Consultant" doesn't mean the same thing for us as in most industries - in engineering the standard arrangement is that the consultants design things, then contractors build it. Yes, they will be providing advice about environmental or planning matters, but a lot of their work will be designing the solution to the problem, not just writing reports with advice. There's a lot of overlap between civil engineering and environmental work, due to the big environmental impacts that engineering projects can have, meaning lots of work for environmentalists to try to design out the problems. RSK have specialised more in the planning and environment side of things, while the names you may have heard of as designers of bridges or roads, like Arup or Atkins, specialise more in the engineering, but all basically do both.

    This is going to put me in an interesting situation at company sports events, as they're technically commercial rivals to my employers, albeit different specialisations mean we don't often bid against each other. Not going to be a great career move to wear a Charlton shirt with their logo on.
    Get your employers to sponsor the away shirts.
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    edited March 2022
    seth plum said:
    seth plum said:
    Never heard of them, no idea what they do to get money.
    Sustainability is one of the biggest growth industries in the UK. If I had kids heading towards degrees and A Levels I would be encouraging them into this field.  It is the future and will see exponential growth as people realise all other industries are pointless without a planet capable of supporting life.

    I looked up some of their website, and one of the board members is called Nigel Board.
    There is a photograph of all the board members on their site and there is one especially interesting feature of the montage.
    It looks as if they get money by being paid to suggest things, like the care of soil on a construction site.
    Are they consultants?
    I was once told that a consultant will tell you 200 ways to have sex, but they wouldn’t have a partner themselves.
    Let me guess, you are "wary" of them all because of their skin colour?
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    Henry Irving said:
    valleynick66 said:
    Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?

    It’s for TS to manage / balance the books in any event. 

    Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club. 
    I care.

    I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.

    I care that the money is "honest" but I doubt many Chelsea fans do.

    And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years time

    Henry Irving said:
    valleynick66 said:
    Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?

    It’s for TS to manage / balance the books in any event. 

    Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club. 
    I care.

    I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.

    I care that the money is "honest" but I doubt many Chelsea fans do.

    And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years time



    Absolutely spot on.
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