Attention: Please take a moment to consider our terms and conditions before posting.
At Least Someone Scores at The Valley! (Advert shown red card by watchdog, pg. 19)
Comments
-
Nobody expected the WI to make Calender girls and nobody expected Charlton Athletic to make this. The unexpected makes it brilliant. There cannot be many people who think that calendar girls is sordid … and nor this. No harm done, but who is going to play the lead roles in ‘our’ film?
3 -
Haha brilliant! Can't imagine some of you are a barrel of laughs down the pub if you think its embarrassing...2
-
http://www.bbc.co.uk/sport/0/football/31641876
BBC promotes the fact Charlton are hiring out their ground in the summer, job done.6 -
agim said:
Clearly the new marketing face at the club is mixing things up a bit. Brilliant
7 -
Any publicity is good publicity2
-
If you insist ... the first question, presumably, is will it sell anything, assuming it isn't solely to entertain a particular demographic. I am not sure that I think lack of awareness is a big issue with pitch hire. It certainly isn't with the club generally.stop shouting said:Absolutely bonkers but a classic. So out of character for straight, boring Charlton. Am I the only one who is dying to see Airmans reaction to this
Otherwise it seems to be in conflict with the established "brand" values (as you imply), presumably deliberately. Given they are seen as a strength I am not at all sure that is sensible. If you don't think there will be people offended by simulated bonking on the pitch you need to get out more.
Personally I find the double-entendre of "scoring" a bit Carry On - so old-fashioned and cliched rather than cutting edge. But the Carry On films were very popular, as is The Sun.
It's clever, no question. Whether it's sensible I am not sure. Absolutely no doubt in my mind it would have been blocked by pre-2011 regimes.
13 -
"we can confirm the couple will be at the next home match"StubleyAddick said:
1 -
Wonder if it will be played on the big screen before the match on Sat?2
-
I'm no prude and have an broad sense of humour, so I'd liek to think I'm one of the lads in the pub rolling out the barrel of laughts. But never the less I don't find this so much embarrassing as cringeworthy - and any humour intended is as subtle as a brick through a plate glass window.cafcsinger said:Haha brilliant! Can't imagine some of you are a barrel of laughs down the pub if you think its embarrassing...
It doesn't fit the image of a family club that we have always had, so that means it doesn't sit comfortably with many of us who see that as a big plus point. I hope this doesn't backfire on us.3 -
Well, just when I was worried that the Trust's CP interview was too divisive or controversial...
Fair play, it is funny and unexpected from the club and by the woman being on top, I'm sure they think it can't be described as sexist.
I can't, however, but wonder what my late dad would have thought of it. He was no prude, but would not have expected this from his beloved Addicks.2 - Sponsored links:
-
It's brilliant it's so left field of what is expected at cafc,
I think that the age demographic is more to do with those offended by it
We want to attract younger groups to see cafc as a club that they can associate themselves too
PPersonally I would rather see us trying to do something to get bums on seats in a fierce market
Paddy power has changed the way the risks are taken in marketing and advertising and manipulating twitter
It's a great ad it's genius that we done it, it shows a fresh way of thinking about risk taking adventure to grow business and potential younger fans
Hats off to the club the person who done it and the success of their imagination21 -
I'm in my twenties and I'm extremely embarrassed12
-
And I have never like the family club tag, we are a sth london football club with a real mixed bag of fans, it's about time we get with the way London is as an area and tapped into those that want more than just a family club to support8
-
The sort of marketing advert you would possibly see on "The Apprentice". Will the stunt bring in extra revenue though? Wingers or swingers?0
-
Leuth said:
I'm in my twenties and I'm extremely embarrassed
By what, what is embarrassing about it, no one died, no one got hurt and the club got loads of publicty
It makes no sense to be embarrassed
4 -
Completely agree with that.nth london addick said:PPersonally I would rather see us trying to do something to get bums on seats in a fierce market
0 -
Like free tickets for under 11s? No conflict with this at all...0
-
Most under 11 fans will be bought to the game by already cafc supporting family members, we have aimed at that demographic for years, we need to look further at different ages and this will have made 1 or 2 think about it atleast and I doubt it cost a lot to do0
-
You just know that when Vetokele puts the ball down on Saturday to kick off, that is exactly what he and the whole crowd will be thinking of.5
-
Apparently it was produced by our 'PR agency' so therefore, by definition, would surely have cost a significant sum.nth london addick said:Most under 11 fans will be bought to the game by already cafc supporting family members, we have aimed at that demographic for years, we need to look further at different ages and this will have made 1 or 2 think about it atleast and I doubt it cost a lot to do
0 - Sponsored links:
-
Blimey what a fuss about something and nothing. It's neither brilliant nor embarrassing. It's possibly clever (though sales will be the final arbiter of that) and it's a little bit different to what most people would expect of Charlton. Most of all though it's just banal.7
-
Actually, it is probably Katrien's rather witty response to some of the previous unwitty comments on here, so fair play for that.1
-
They will be showing how comfy the new carpets are in some of the function rooms and will be cooled by a mock up of the air con which is to be installed in the near future...seriously_red said:
Personally I think it's a bit of fun. Maybe not something you'd usually associate with Charlton, but that's not necessarily a bad thing. I'm surprised at some of the stuffy responses but each to their own, who am I to judge?1 -
It's a teaser campaign that's gone viral...just took a look at page 1 and it's rapidly closing on five million views.shirty5 said:The sort of marketing advert you would possibly see on "The Apprentice". Will the stunt bring in extra revenue though? Wingers or swingers?
Not a hundred thousand but FIVE MILLION
Monetising any products such as pitch hire and ticket sales depends upon how the follow up is designed in terms of price, product, promotion etc on the one hand and how associated campaigns are designed/ integrated/executed.
I think it's safe to say the club won't be going to the Trust anytime soon to promote product so good job we have a new comms guy who has hit the ground running.
The fact that Saturday is a virtual sell out too suggests someone is switched on with promotions. It's all part of the same activity within the club - if our comms becomes truly web savvy then they should get results, especially if the club continue improving the squad.6 -
Blimey stig, how can you spot that from the blurred out bits?Stig said:Blimey what a fuss about something and nothing. It's neither brilliant nor embarrassing. It's possibly clever (though sales will be the final arbiter of that) and it's a little bit different to what most people would expect of Charlton. Most of all though it's just banal.
7 -
Brings a whole new slant on only single seats available...
1 -
Exactly. When was the last time we've had anything like that?SELR_addicks said:http://www.bbc.co.uk/sport/0/football/31641876
BBC promotes the fact Charlton are hiring out their ground in the summer, job done.
From a business point of view the BBC and the Guardian are essentially advertising our commercial interests for the off-season.
As a brand (We're talking business, right? I know fans oppose this 'brand b*ll*cks' but it does make sense.) we've currently got people talking all over the world via Twitter and the likes; which is incredible for recognition. (I've just seen people mentioning it from Brunei and Brazil!)
We've current given 5,000,000+ people something to chuckle about; remember the audience of Vine is much like Twitter - and they'll find this amusing. Not a day goes past without seeing something genuinely offensive on Twitter - so if you do find this distasteful, consider that we've essentially just taken a piss in to a sea of piss.
It's done well and got us publicity that we generally wouldn't have got; I'm genuinely impressed by the club.
That's not to say I can't see that it's "out of character"; I appreciate that.3 -
Don't get carried away on the 5 million number. It's a 6 second clip on Vine, which loops over and over.2
-
Personally I find it pathetic, and it certainly doesn't fit comfortably with our reputation as a family club. Perhaps this is an example of Belgian humour but I'm actually embarrased that OUR club has sanctioned this. Are we really that desperate that we need to resort to this kind of stunt just to hire out a pitch? Its sub Carry On and more Confessions Of... Enough of this kind of thing....Down with it! Etc.6
-
Yeah this, if they're gonna link this sort of thing to OUR club, at least have him smashing her back doors in! FfsHalix said:Personally I find it pathetic, and it certainly doesn't fit comfortably with our reputation as a family club. Perhaps this is an example of Belgian humour but I'm actually embarrased that OUR club has sanctioned this. Are we really that desperate that we need to resort to this kind of stunt just to hire out a pitch? Its sub Carry On and more Confessions Of...its real lowest common denominator stuff. Enough of this kind of thing....Down with it! Etc.
11
