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2026/27 Season Tickets (Pricing and Message from Gavin Carter, pg.8)

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  • shirty5
    shirty5 Posts: 19,816
    Season tickets sold at Charlton Athletic

    97/98: 5,500+
    99/00: Under 15,000
    00/01: 18,000
    01/02: 18,000
    04/05: 20,216+
    05/06: 19,500
    06/07: 18,000
    07/08: 17,500
    08/09: 15,000+
    09/10: 9,500+
    10/11: 9,572
    11/12: 9,663
    12/13: 11,250+
    13/14: 10,025
    14/15: 10,266
    15/16: 10,278
    16/17: 6,297
    17/18: Unknown
    18/19: 6,458
    19/20: 10,447
    20/21: 4,861 (Covid)
    21/22: 9,000+
    22/23: 8,108
    23/24: 8,152
    24/25: 8,731
    25/26: 12,500 (21/1/26)
    26/27: 9,138 (29/4/26)
  • AFKABartram
    AFKABartram Posts: 58,889
    edited April 29
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍


  • shirty5
    shirty5 Posts: 19,816
    Phase 2 now so the prices have gone up

    Upper Covered End

    Adult £490 in Phase 1 for renewals to £570 in Phase 2 if bought as of now 

    Phase 1 for new season ticket holders was £550
  • bolloxbolder
    bolloxbolder Posts: 8,256
    AFKABartram said:
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍


    I agree. Also a big price increase now, with commensurate increase in walk up prices, means lower attendance next season. 

    Hope I'm wrong,  but can only see the performances improving marginally from an extremely low base. Still in Jones we trust. COYA!
  • 9goalswentpastperry
    9goalswentpastperry Posts: 1,182
    AFKABartram said:
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍


    Tend to agree, mate. I'm high as a kite about Charlton right now, especially after Saturday. 

    On the plus side, some of our lowest figures above turned out to be promotion seasons so perhaps we are on the verge of something special.
  • fenaddick
    fenaddick Posts: 18,617
    Think the huge variation in kick off times will have had an effect. I'm sure there are people who were expecting more 3pm KO's and so haven't been able to make others. Coupled with the midweek games being on Sky, your ST has less value
  • shirty5
    shirty5 Posts: 19,816
    edited April 29
    Roughly 3 Thousand season ticket holders at this stage to renew then

    Appears to be still be a renewal price for those individuals but however the price has risen since the end of Phase 1

    Most expensive season ticket in the ground is 4 blocks in the West Stand with an adult price costing £715 (New Season ticket holders) 

    Block D in the West Stand is marked off as the new corporate section 

    Will await what the matchday prices cost but can well guess they will have increased as well 
  • Leeds_Addick
    Leeds_Addick Posts: 4,844
    fenaddick said:
    Think the huge variation in kick off times will have had an effect. I'm sure there are people who were expecting more 3pm KO's and so haven't been able to make others. Coupled with the midweek games being on Sky, your ST has less value
    Yeah I imagine there was a lot of sales off the back of the excitement of promotion last year. But then the reality is lots of games are moved and life gets in the way so you miss a few and figure it's not cost effective to renew.

    I've renewed but I'm pretty sure I lost money versus match by match tickets for the season just gone.
  • bobmunro
    bobmunro Posts: 21,680
    WSS said:
    bobmunro said:
    tallboy said:
    Has anybody that has bought a 2026/27 season ticket and opted for the e-ticket received a confirmation email yet that allows it to be downloaded into Google wallet?

    I got an email almost instantly with next season's e-tickets and the link to download to my Apple wallet.
    I got the email confirmation but the link doesn't work, it's just an image.

    D'oh! 
    Same - yes I should have tried the link.
  • Henry Irving
    Henry Irving Posts: 86,213
    AFKABartram said:
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍


    Too early to say IMHO

    Clearly a late rush before the deadline and after safety confirmed. That may continue.

    Some will always leave it late to keep money in bank or to see who we sign

    Also payday for many would be Friday 1 May which doesn't appear to have been factored in.

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  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,319
    .AFKABartram said:
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍




    If they’ve sold more than they did at this stage then that implies there was another 3-4k or more sold after that last season. 1k might be a tad pessimistic though it wouldn’t have hurt them to extend the deadline now they’ve already sold 9k.
  • Airman Brown
    Airman Brown Posts: 15,888
    edited April 29
    letthegoodtimesroll said:
    .AFKABartram said:
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍




    If they’ve sold more than they did at this stage then that implies there was another 3-4k or more sold after that last season. 1k might be a tad pessimistic though it wouldn’t have hurt them to extend the deadline now they’ve already sold 9k.
    You would expect that following promotion. You wouldn't expect it after staying up. It's a decent number but from there I would not be confident of reaching this season's figure (which I believe is not quite as high as 12,500 anyway).
  • killerandflash
    killerandflash Posts: 71,902
    se9addick said:
    DOUCHER said:
    'surpassed the club’s highest Phase One sales total in over 10 years' - sounds like good news although i'm sure somebody will tell us why it isn't 
    Doubt any Charlton fan would think this bad news. Ticket prices up + sales up (so far) = healthier commercial revenue which, compared to other commensurate clubs, has been a big issue. 

    Now we need ST sales to remain strong into the next phase and we’ll be able to say we’re definitely moving in the right direction.
    Some ST prices have come down too, e.g. the centre blocks of the Curbs.

    Even if I had waited to renew after the deadline,  it would still be cheaper than this season I think.
  • guinnessaddick
    guinnessaddick Posts: 30,178
    se9addick said:
    fenaddick said:
    Chris_from_Sidcup said:
    AFKABartram said:
    DOUCHER said:
    'surpassed the club’s highest Phase One sales total in over 10 years' - sounds like good news although i'm sure somebody will tell us why it isn't 
    They could just say how many have been sold, which I suspect they would if it was a good figure.

    Millwall have sold over 11,000, and I think will have to cap it soon. Suspect it will be the first ever season since the 92 return they’ll have more ST holders than us :-( 
    Genuine question but why would they need to cap it?

    I think the home areas hold about 16k so they're still well short.
    Because you need a decent number of tickets available on a single purchase basis. These cost more, keep non ST holders engaged and allow for new fans. You want a decent chunk of those, especially if you might be able to sell PL priced tickets
    That’s interesting. I assumed a club would rather sell 100% of home areas as STs rather than turn down STs on the off chance that they get a higher unit cost for walk ups. Bird in hand etc. 
    More like brick in the face at the rusty toolbox.
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 11,319
    Airman Brown said:
    letthegoodtimesroll said:
    .AFKABartram said:
    I think it’s disappointing tbh. Can’t see us selling more than another 1,000 from now. 

    Applaud the transparency though 👍




    If they’ve sold more than they did at this stage then that implies there was another 3-4k or more sold after that last season. 1k might be a tad pessimistic though it wouldn’t have hurt them to extend the deadline now they’ve already sold 9k.
    You would expect that following promotion. You wouldn't expect it after staying up. It's a decent number but from there I would not be confident of reaching this season's figure (which I believe is not quite as high as 12,500 anyway).
    I think things have changed over the last decade, certainly since the Covid lockdown and we’re all basically looking at this from an outdated perspective. Those averages for all Championship clubs for this season are probably collectively way above what nearly all of us would have seen in our lifetimes of following football. All clubs have seen seasons of high gates but not as many of them at the same time. We may be underestimating the draw that the Championship actually has these days. Socially on match days it seems to me to have taken on a whole new set of dynamics.
  • valleynick66
    valleynick66 Posts: 5,435
    edited April 29
    shirty5 said:
    Phase 2 now so the prices have gone up

    Upper Covered End

    Adult £490 in Phase 1 for renewals to £570 in Phase 2 if bought as of now 

    Phase 1 for new season ticket holders was £550
    I really don’t get the logic of raising the cost so much. 

    Zero incentive to hand your money over until the last minute and risk people will find alternative things to spend on. Even more so if TV schedules show us without many Saturday 3pm dates early on. 

    When do we see the match day prices ?
  • panther10
    panther10 Posts: 350
    Thought we had sold more the way the club was talking 
  • BalladMan
    BalladMan Posts: 1,414
    edited April 29
    bobmunro said:
    tallboy said:
    Has anybody that has bought a 2026/27 season ticket and opted for the e-ticket received a confirmation email yet that allows it to be downloaded into Google wallet?

    I got an email almost instantly with next season's e-tickets and the link to download to my Apple wallet.
    ...
  • shine166
    shine166 Posts: 14,399
    valleynick66 said:
    shirty5 said:
    Phase 2 now so the prices have gone up

    Upper Covered End

    Adult £490 in Phase 1 for renewals to £570 in Phase 2 if bought as of now 

    Phase 1 for new season ticket holders was £550
    I really don’t get the logic of raising the cost so much. 

    Zero incentive to hand your money over until the last minute and risk people will find alternative things to spend on. Even more so if TV schedules show us without many Saturday 3pm dates early on. 

    When do we see the match day prices ?
    You'd think theyd announce walk up prices to encourage people to commit to a ST asap.
  • Crispywood
    Crispywood Posts: 2,076
    valleynick66 said:
    shirty5 said:
    Phase 2 now so the prices have gone up

    Upper Covered End

    Adult £490 in Phase 1 for renewals to £570 in Phase 2 if bought as of now 

    Phase 1 for new season ticket holders was £550
    I really don’t get the logic of raising the cost so much. 

    Zero incentive to hand your money over until the last minute and risk people will find alternative things to spend on. Even more so if TV schedules show us without many Saturday 3pm dates early on. 

    When do we see the match day prices ?
    If you see something at a shop and it costs £5, but there’s a discount to £3 you’re more likely to get that item because of the value rather than the actual product itself. That’s the incentive to get an early season ticket because you know if you don’t it’s going to go bsck to its original price 

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  • valleynick66
    valleynick66 Posts: 5,435
    Crispywood said:
    valleynick66 said:
    shirty5 said:
    Phase 2 now so the prices have gone up

    Upper Covered End

    Adult £490 in Phase 1 for renewals to £570 in Phase 2 if bought as of now 

    Phase 1 for new season ticket holders was £550
    I really don’t get the logic of raising the cost so much. 

    Zero incentive to hand your money over until the last minute and risk people will find alternative things to spend on. Even more so if TV schedules show us without many Saturday 3pm dates early on. 

    When do we see the match day prices ?
    If you see something at a shop and it costs £5, but there’s a discount to £3 you’re more likely to get that item because of the value rather than the actual product itself. That’s the incentive to get an early season ticket because you know if you don’t it’s going to go bsck to its original price 
    The whole sentence I wrote includes ‘so much’. That’s my point. 

    Not sure why the ‘discount’ to buy early or more accurately the ‘penalty’ to buy late needs to be so great if you want alll to renew and also sell more. 

    Means any waveres will now wait 2 months to spend as it would be silly to buy any sooner. 

    Remember also the price now suggests what renewals will be in the early bird phase next summer. 
  • superclive98
    superclive98 Posts: 5,356
    Be interesting to see what the match-by-match prices are going to be. Has been £32 standard, £35 "gold", in Covered End Upper this season.
  • Blucher
    Blucher Posts: 4,322
    A decent figure, although it’s not surprising that the club can report “the highest number of Phase One season tickets sold in more than a decade”, given that we went down in 2015/6, Duchatelet was here after our 2019 promotion and, this time last year, we were limbering up for the League 1 play-offs. 

    Despite the price rises, I’m sure a good number of supporters will want to hold onto their money for the next three months, with the season starting in mid-August and the expense of the holiday period. Hopefully we can get close to this season’s figure of 12,000-12,500. 
  • clive
    clive Posts: 20,373

    Millwall Football Club can confirm that all available, unreserved season ticket seats for the 2026/27 campaign have now been sold at this point. Existing season ticket holders still have until Tuesday 5th May to renew their seat, following an extraordinary response from supporters - with a record-breaking 12,000+ season tickets already sold.

    https://www.millwallfc.co.uk/news/2026/april/30/2026-27-season-ticket-update/
  • mendonca
    mendonca Posts: 9,674
    clive said:

    Millwall Football Club can confirm that all available, unreserved season ticket seats for the 2026/27 campaign have now been sold at this point. Existing season ticket holders still have until Tuesday 5th May to renew their seat, following an extraordinary response from supporters - with a record-breaking 12,000+ season tickets already sold.

    https://www.millwallfc.co.uk/news/2026/april/30/2026-27-season-ticket-update/
    ....give a _____ 
    ;)
  • shine166
    shine166 Posts: 14,399
    superclive98 said:
    Be interesting to see what the match-by-match prices are going to be. Has been £32 standard, £35 "gold", in Covered End Upper this season.
    Surely gold will be at least £38 then in the NU and over £40 in the West middle blocks.
  • Croydon
    Croydon Posts: 13,421
    If the club needs any proof of how important success on the pitch is for ticket sales..


    https://x.com/i/status/2049857806380204070
  • cafc_se7
    cafc_se7 Posts: 2,485
    Croydon said:
    If the club needs any proof of how important success on the pitch is for ticket sales..


    https://x.com/i/status/2049857806380204070
    Fair play to them. Beating us hands down on and off the pitch.
  • Sword65pf
    Sword65pf Posts: 1,774
    cafc_se7 said:
    Croydon said:
    If the club needs any proof of how important success on the pitch is for ticket sales..


    https://x.com/i/status/2049857806380204070
    Fair play to them. Beating us hands down on and off the pitch.
    Still going to be a championship club next season though😂
  • cafc_se7
    cafc_se7 Posts: 2,485
    Sword65pf said:
    cafc_se7 said:
    Croydon said:
    If the club needs any proof of how important success on the pitch is for ticket sales..


    https://x.com/i/status/2049857806380204070
    Fair play to them. Beating us hands down on and off the pitch.
    Still going to be a championship club next season though😂
    I wouldn’t count on it. I think they are going to do it. 

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