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Premier League 25/26

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  • sam3110
    sam3110 Posts: 22,860
    edited 9:11AM
    Lucrative deals with United Airlines (shirt) and SToK Cold Brew Coffee (stadium) kicked in during the 12 months covered by the latest financial figures, helping sponsorship income soar from £1.8m in 2022-23 to £13.1m last season.

    I can't see, if the United Airlines deal is only £1-1.5m, how they made over 13m in sponsorship in one season, in League 2 no less. 


  • DamoNorthStand
    DamoNorthStand Posts: 12,162
    Actually just found the accounts on companies house.

    The money they take from Disney? It is certainly an interesting one.

    Also sponsorship has activation costs - which I can imagine they will in house or send out to suppliers that will have rev share deals / bounce backs etc.

    Disney has been great and also a big risk.... IF the audience gets bored and they lose that, they have to get promoted. Which they may do this year - who knows?

    I think we would all agree the entire model is reliant on the audience staying engrossed on a TV show.


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