Don't know if it has already been discussed, but the reason for the plain font on the front might be to do with the amount of space a sponsors logo is allowed to take up. I was reading today that if you have a rear shirt sponsor the amount of space you are allowed to use for advertising on the front is reduced. Apparently the FA have specific rules about it.
If the logo was added the font would have to be massively reduced to fit everything in.
The sad truth us that by going with Nike (or Adidas), as a small club you're stuck with a limited selection of designs. I would have much preferred that shirt with red sleeves (but keeping the white chest area) but unless you're Barca or Man U there's no scope for customisation!
I don't care if the team wear plain Slazenger polo shirts (two for £9) so long as the colours are basically red and white. Oh, and we win a dozen plus home league games next season.
Know it's not "proper Charlton", but the more I see it the more I like it. Wish the sponsor was as above though; the actual one is pony. Looks like an iron-on Sunday league sponsor.
Don't know if it has already been discussed, but the reason for the plain font on the front might be to do with the amount of space a sponsors logo is allowed to take up. I was reading today that if you have a rear shirt sponsor the amount of space you are allowed to use for advertising on the front is reduced. Apparently the FA have specific rules about it.
If the logo was added the font would have to be massively reduced to fit everything in.
Not if they just reduced the logo size. Anyway hopefully after seeing this size font nice and clearly in our one televised defeat of the season, they'll be queuing in their droves for a place.
The choice of font and design of the logo was down to the University of Greenwich, not the club. They choose how it appears (OG)
Id like to think that was fairly obvious to most. If we had Apple as a sponsor we wouldn't change their logo / font for our own purposes - the same for this lot.
Sons's birthday in 2 weeks, looks like I'll be buying it, it's growing on me, I do like the kit, just would prefer red top white shorts red sock combo for Charlton, as others have said maybe it's fine to now and again mix it up a bit.
I like it. It's only for a season or two and then back to a more traditional strip, no big deal.
Same here, I don't mind it now I've seen it a few times. Shirt designs for most clubs change regularly now anyway so in two years we'll probably have something more traditional back in place.
Can't believe I still look at this site. Although I kind of knew what I would be letting myself in for. Get a bloody life it's a progressive different kit! For the last 3 new kits have been basically the same boring design! At least this one has a bit of difference about it!
That is because a football kit is a massive part of the identity of the football club. Charlton Athletic play in plain red shirts, and the last 30 new kits have been basically the same CLASSIC design. It's not a fashion statement, go down the high street and buy a shirt in a fashion retail outlet if you want to express your personality in what you wear. And don't be rude about old people like me either... ;-)
My first impressions weren't negative but I've grown to dislike it. All they needed was red sleeves and white shorts and they'd have mostly got away with it.
My other half said simply, "Doesn't look like Charlton." Nothing really more to add to that.
The choice of font and design of the logo was down to the University of Greenwich, not the club. They choose how it appears (OG)
What the whole university? or one person?
They asked a first year called John what he wanted to do - he chose it.
Of course it wasn't the whole university you numpty. When you're a big boy you'll understand how these things bounce around in a committee for several days before any decision is made
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I suppose the thinking is, that if we're going to be playing hoof ball, then we really should have a rugby kit :-)
If the logo was added the font would have to be massively reduced to fit everything in.
My other half said simply, "Doesn't look like Charlton." Nothing really more to add to that.
They asked a first year called John what he wanted to do - he chose it.
Of course it wasn't the whole university you numpty. When you're a big boy you'll understand how these things bounce around in a committee for several days before any decision is made