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Wayne Mumford appointed as Commercial Director

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  • shirty5
    shirty5 Posts: 19,229
    Wayne Mumford’s name no longer appears on the updated list (as of yesterday) of Charlton Athletic staff. 

    A new person in the form of Head of Commercial Partnerships: Andrew Smith

    https://www.cafc.co.uk/club/club-overview/staff
  • sammy391
    sammy391 Posts: 3,782
    edited June 2022
    This fella? 

    https://www.linkedin.com/in/andrew-smith-44295b12 

    some football experience, and potentially worked with Jokat at AEG?
  • Cafc43v3r
    Cafc43v3r Posts: 21,600
    sammy391 said:
    This fella? 

    https://www.linkedin.com/in/andrew-smith-44295b12 

    some football experience, and potentially worked with Jokat at AEG?
    I heard he was at Reading with Adkins, Roddy and Marshall.....
  • Swisdom
    Swisdom Posts: 14,977
    A nice fluffy LinkedIn profile - I suppose the proof is in the pudding!

    welcome aboard Andrew
  • Henry Irving
    Henry Irving Posts: 85,225
    Swisdom said:
    A nice fluffy LinkedIn profile - I suppose the proof is in the pudding!

    welcome aboard Andrew
    No, the proof of the pudding is in the eating!  : - )



    Not called Ben but Welcome anyway.
  • Rob7Lee
    Rob7Lee Posts: 9,595
    Bit strange that nothings been announced.
  • usetobunkin
    usetobunkin Posts: 2,184
    Something is not sitting right here.
  • KiwiValley
    KiwiValley Posts: 3,379
    He’s West Ham scum ;)…  all the best to Rob . Here’s to the first billion pound sponsorship he reels in. No pressure. 
  • Rob7Lee
    Rob7Lee Posts: 9,595
    usetobunkin said:
    Something is not sitting right here.
    I can only think he was 'relieved' of his duties, as otherwise I'm sure something would have been said. In my experience when TS is away he's been the face/most senior person there.

    Then again the website still lists Mick Everett, thought he'd retired?
  • Henry Irving
    Henry Irving Posts: 85,225
    Rob7Lee said:
    usetobunkin said:
    Something is not sitting right here.
    I can only think he was 'relieved' of his duties, as otherwise I'm sure something would have been said. In my experience when TS is away he's been the face/most senior person there.

    Then again the website still lists Mick Everett, thought he'd retired?
    Mick is still involved as he said when he retired
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  • Cafc43v3r
    Cafc43v3r Posts: 21,600
    Rob7Lee said:
    usetobunkin said:
    Something is not sitting right here.
    I can only think he was 'relieved' of his duties, as otherwise I'm sure something would have been said. In my experience when TS is away he's been the face/most senior person there.

    Then again the website still lists Mick Everett, thought he'd retired?
    I don't think he was.  I think he realised he couldn't deliver what he was asked because what he was told would happen hasn't.

    There has been a massive sea change in rhetoric, and actions, because funny enough it's not easy is it?  No matter how much you want it to be. 
  • killerandflash
    killerandflash Posts: 69,849
    Henry Irving said:
    Rob7Lee said:
    usetobunkin said:
    Something is not sitting right here.
    I can only think he was 'relieved' of his duties, as otherwise I'm sure something would have been said. In my experience when TS is away he's been the face/most senior person there.

    Then again the website still lists Mick Everett, thought he'd retired?
    Mick is still involved as he said when he retired
    It still says he's Safety Officer

    I've not seen any announcement about a replacement
  • DamoNorthStand
    DamoNorthStand Posts: 10,934
    It’s a pretty volatile industry at the moment is sports sponsorship - a lot of people will be bouncing around from role to role as management gets frustrated at them not delivering. Only to find out the next person had the same issue.
  • DubaiCAFC
    DubaiCAFC Posts: 2,461
    shirty5 said:
    Wayne Mumford’s name no longer appears on the updated list (as of yesterday) of Charlton Athletic staff. 

    A new person in the form of Head of Commercial Partnerships: Andrew Smith

    https://www.cafc.co.uk/club/club-overview/staff
    Wayne must have finished his notice period, from all accounts he is a decent guy, but was having the rug pulled from under his feet on a number things.. Good luck in the future..

    Andrew Linkedin profile looks impressive, but doesn't seem to hang around long, not sure if that is wanting to move, or he goes at it for 6 to 12 months, then the feet come off the pedal! Time will tell I suppose.. But good luck!
  • soapboxsam
    soapboxsam Posts: 23,229
    edited June 2022
    DamoNorthStand said:
    It’s a pretty volatile industry at the moment is sports sponsorship - a lot of people will be bouncing around from role to role as management gets frustrated at them not delivering. Only to find out the next person had the same issue.

    The brand band wagon is relentless and the above applies to every layer of Professional Football with Managers, Coaches, players under the same pressures to succeed in an industry where there will be more losers than winners. 
    Companies want to be associated with a winning sports team with a positive profile.

    This really is a fact:
    Charlton Athletic are a mid table League 1 team and the sponsorship will reflect that.
    We can show Curbishley's Premier team at 10 to 3 on a Saturday beating Man city 4-0 on the big screen but that is ancient history when you are about to play Fleetwood with their 80 fans and our crowd boosted by the amount of freebies given to local clubs and schools in a 6 miles or so radius from Charlton out to the suburbs of Kent. 

    Cafc is a tough gig now on and off the pitch.

  • usetobunkin
    usetobunkin Posts: 2,184
    I believe that the club loss £8mil last season, that will increase this season to maybe £9-10mil, that can not be sustainable.
    I would be surprised if TS is here the season after next.

    I do hope i am way off the mark and wrong.
  • killerandflash
    killerandflash Posts: 69,849
    usetobunkin said:
    I believe that the club loss £8mil last season, that will increase this season to maybe £9-10mil, that can not be sustainable.
    I would be surprised if TS is here the season after next.

    I do hope i am way off the mark and wrong.
    Financially that applies to most of the Championship and probably a third of L1. Football finances are a nightmare across the board
  • Airman Brown
    Airman Brown Posts: 15,734
    edited June 2022
    These figures are rather old but then again we haven’t had a typical League One season lately (21/22 numbers not being available). I just post them to make the point that Charlton are not typical of L1 - we generally lose considerably more than most in this division, although Sheff Wed and Derby will struggle too.

    Transfer income aside, it’s likely the club would still lose money if the players agreed to play for free. Local commercial income (not including match ticket receipts) is below par whatever division we are in and is likely to remain so - it will be impossible to transform that in L1 regardless of personnel.

    Operating losses accelerated sharply under Duchatelet, whatever claims are made to the contrary!


  • Elthamaddick
    Elthamaddick Posts: 15,812
    interesting stats - especially as I would place us as a similar sized club to Pompey, yet we are losing about 8x more
  • Airman Brown
    Airman Brown Posts: 15,734
    edited June 2022
    Elthamaddick said:
    interesting stats - especially as I would place us as a similar sized club to Pompey, yet we are losing about 8x more
    One factor would be that Pompey were ascending to L1 from a low cost base and we were descending from a higher one, but the cost of the academy might be another.

    it’s obvious why successive owners have decided that player trading is the easiest way to close the gap - it holds out the prospect of windfall profits which are unlikely in other areas of the business, but it is inherently speculative and you do have to invest upfront.

    It is clearly sensible to maximise all income streams but realistically it’s easier - and complementary - to drive ticket revenue, which also incurs limited marginal cost, as opposed to sponsorship etc. Hence Fill The Valley but the execution was very, very poor and if anything may have reduced revenue. 
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  • soapboxsam
    soapboxsam Posts: 23,229
    edited June 2022
     We will continue to see our best young talent go higher as the potential add on's from a Pope or a Gomez moving on again is a business in its self; Millions hopefully and without that we are screwed.

    Morgan at the moment is last man standing from his peer group in the academy as they were either deemed not good enough and have gone down the pyramid or have been in the older age group of Joe Aribo, Ademola lookman and Joe Gomez from the 24 to 25's who have gone high. Aribo was the poor insight when he walked away for a mandatory set low fee.

    Reaching Category 1/A status for cafc won't stop our talented young players leave but it will mean we can prey on teams with our present 2/B status and go outside our  catchment area.

    The food chain has always existed but the Hungry Premier team are totally ravenous and was highlighted by Mason Burstow move after a handful of games. 

    A League 1 commercial manager has one hand tied behind his back as the product is not attractive enough. I don't call any level of football shite (a tad pooey !) but it's one thing being outplayed by a Liverpool but when it's a Wycombe or Cheltenham it does make you realize how far we have slide down the greasy pole of Football. 
  • Dazzler21
    Dazzler21 Posts: 51,344
    Elthamaddick said:
    interesting stats - especially as I would place us as a similar sized club to Pompey, yet we are losing about 8x more
    Were.
  • JohnnyH2
    JohnnyH2 Posts: 5,342

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