Matchday Ticket prices 26/27

guinnessaddick

Cafc451 said:

Wow west ham actual attentances.

https://x.com/westhamfootball/status/2099252106980904978

244k tickets sold but not used.

AberystwythAddick

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Airman Brown

Crispywood said:

letthegoodtimesroll said:

Crispywood said:

Covered End said:

I am confident the increased prices are LOSING the club income.

A very rough calculation (so let's not argue too much as it's not precise).

IF last season we were getting let's say 6,000 paying home supporters at £20 net (roughly including concessions, VAT etc etc.
This is £120K.

But IF this season we are getting let's say 3,000 paying home supporters at £30 net, this is £90K.

A £30K LOSS x 23 games = £690K loss over the season.

Charlton season ticket sales last season 12.5k + 2.5k away (average CHATGPT) = 15k
20,066 (average attendance)- 15k= 5,066 matchday sales
5,066 x £20 (average ticket cost adult + kids) = £101,320 revenue. 

This season assuming season ticket sales and away attendances remain the same.

18,875 - 15k= 3875
3,875 x £30 = £116,250 revenue. 

Obviously there are so many factors at play here such as how many season tickets we sold this season the actual away attendances the actual spend on matchday tickets (adults/kids pricing) etc etc. 

However there is absolutely no guarantee that the higher pricing is actually costing the club revenue. 

Thing is the club get no benefit making less money whilst also having less supporters and they actually have all the figures in front of them. If they’re charging more it’s because they believe that’s the best way to maximise their revenue. The only way they make it cheaper is if people are guaranteed to come at lower prices which they wouldn’t go to at current prices which is also not ensured 

It’s not about the revenue, it’s all about how many fans we can get into the ground.

The owners are on the hook for millions, even if they probably haven’t had to hand over everything so far.

the goals have to be a) the PL;  and b) if we can’t go up, to not fuck it up and get relegated from the Championship

they've backed Nathan commendably this window. that says to me that if we are where we are come the January window then it’s likely they will tell Nathan to go for it. 

Having a decent team, however, is just one part of achieving success on the pitch and filling the ground to get behind the team just might make the difference. Emptying it may well have the opposite effect.

If we don’t go up they are going to have to plug the gap to cover losses. Roland could do it repeatedly because he had the stadium and SL and could just revalue their worth to balance his balance sheet to support the ‘investment’ he gets a rent from. The current owners don’t have that luxury. Nicking £20k-£30k extra on tickets for some games in a depressingly half empty stadium isn’t going to really help pay those losses. Nicking £20k-£30k is probably only paying the wage of a couple of players,.

we’re in a good position atm and we’ve not lost at home. Keep that run going and it makes it harder for teams to come to the valley and compete against both the team and the home crowd. Lose a home game or two and those high prices will have an even bigger impact upon attendances and motivating the team from that point could trigger a step too far to recover from in this league.

That’s the problem the board are 100% looking it from a revenue point. Trying to take the emotion out of it and look strictly from a business point if they want to compete at this level they have to start growing revenues to spend more and I don’t agree but this is what they think is a good way to do that, whether that’s more season ticket purchases by improving its value or just more gate receipt income. 

There has been roughly a 1,200 decrease in attendance this season which is 6%. Not only is that not a huge amount but I’m willing to bet the main people who generate the atmosphere and make the valley a difficult place to come is more likely to be the season ticket holders than those coming down for a few games (for the most part). Again not saying I agree £35 for a Charlton home game is absolutely outrageous and nothing against people not willing to spend that much for one game but football is all about money.

If there was enough people willing to come at £25 but not £35 to make up the revenue difference they would 100% do that because they get both the financial and attendance benefit but I’m guessing that’s not the case. 

The owners need to decide whether to maximise revenue or make match day visitors happier and rightly or wrongly they’re doing the former 

The owners don’t know the price points that maximise revenue - how could they? - and I doubt they are actively involved in considering it either. They will leave that to staff.

I’m not advocating a particular price point either, but let’s be clear that most people buying adult match tickets are being asked for £38 or £40 plus fees (for Gold games). There is at least some evidence - anecdotal and statistical - that this is putting people off.

The home ticket sale after season tickets, after comps, is a relatively small part of the crowd. If 3,000 tickets are sold then at most 1,800 will be to adults. However, it has a disproportionate role to play in developing support.

There is plenty of headroom in the season ticket prices to experiment, but the club won’t want to admit they have got it wrong. I suspect we will get there eventually.

Covered End

I agree with the last 2 longer posts, but it seems to me anecdotally/visually that there are lot more than 1,800 missing home fans. My estimate/opinion is it looks more like 4,000 (which is @25%).
(Ok it could include a high number of S/T holders).