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Matchday Ticket prices 26/27
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100% agree with this & there should also be a under 16 category too…it’s a big jump in price from an under 11 to an under 18 season ticket or day ticket,I know that’s a factor with some of my mates who were regularly going with their kids when they were younger,basically been priced out now…🙁letthegoodtimesroll said:
The world has moved on. Most Championship teams are regularly pulling in a lot more fans than we do. We have an issue catching up at the moment because we currently kill off any feel good factors that would encourage more fans with our pricing approach that often seems to just be disconnected with what everyone seems to see when they realise how much a ST or match ticket is going to cost them and that’s without the travel and other associated costs with a day out.se9addick said:
I think 27k week in week out requires Premier League football.CAFCTrev said:What scenario would get regular 27k sellouts at The Valley across a season in the 2nd tier?
A blanket £20 adults and £10 kids ticket price everywhere in the ground for all 23 home games? Is it even possible to get regular sellouts at The Valley if the club is either struggling or, at best, mid-table in a season, regardless of the price? Is there just an attendance ceiling for Charlton in the Championship of around 16–21k?
Of course, having a promotion-challenging season would help fill the ground, but I think we’d need to be consistently in the top two for the entire season to see the ground sell out nearly every game. And even then, I’m not convinced we’d get 27k every week.
That being said, and as I mentioned above, I am
disappointed with the attendance last Saturday. Championship football, the team playing decent stuff and a 100% start to the season should have converted to a better home attendance. Summer holidays probably didn’t help, but I doubt the ticket prices did much to boost the attendance either.
you have to build the fan base first before you can look to see how much extra revenue you can extract from it, not the other way around as we seem to be doing at present.
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I will say that those of us who have run Valley Express scoffed at Gavin Carter’s explanation on one of the club’s videos about why the club couldn’t put on an extra coach. I doubt if anyone at Charlton has ever travelled on a Valley Express coach. There also seems to be an assumption that no one outside the club is capable of understanding a business case, when the whole initiative was built on one and analysed on that basis each year.Similarly, while the schools partnership is a good thing, the number of attendances it produced last season is trivial across 23 matches. It’s operated at a much, much lower level than what we did in the past, yet gets presented as revolutionary.
As for the idea that a more successful team will produce significantly higher attendances across the season, the data always showed that this only really happens in March and April. Anything else will depend on the opposition.I agree that we could be top all autumn without selling The Valley out except for the biggest games. We don’t need £20 flat pricing and it wouldn’t fill the ground regularly if we had it. We do need some recognition of the reality that we have 6,000-10,000 empty seats and charging most adults £38 or more will be seen, quite rightly, as taking the piss and fail to maximise revenue accordingly.19 -
An extra £3 on the ticket price isn't going to break me financially but that increase year-on-year to get to the position where my minimum ticket price on a match hy match basis is £35 (£36.50 with the fee) does make me question whether it is value for money.
This is made worse when it costs me a minimum of £20 to get to games and then they want to charge £7/£8 for a pint.
They just aren't encouraging people to attend games when it's so easy to sit at home and watch the game on TV.17 -
I’m getting to less and less games a season partly because of this. I live a fair whack away from The Valley these days and it means all the costs add up. I know that isn’t on the club but if the focal point of my trip starts to feel like bad value for money on its own then the rest of it can feel like a real waste.superclive98 said:An extra £3 on the ticket price isn't going to break me financially but that increase year-on-year to get to the position where my minimum ticket price on a match hy match basis is £35 (£36.50 with the fee) does make me question whether it is value for money.
This is made worse when it costs me a minimum of £20 to get to games and then they want to charge £7/£8 for a pint.
They just aren't encouraging people to attend games when it's so easy to sit at home and watch the game on TV.
There’s also no incentive to come back if you’ve got a cheaper ticket through the schools programme. Your kid begs you to go to another game and you’re already £50+ out of pocket
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£30 is a week's food shopping for me. No brainer, no attend.
On week's i can attend i have paid cost price for someone's season ticket, either a mate's or via here on Charlton Life.
Paying £20 or so to someone for use of their otherwise unused ticket, either to them or the Upbeats, is how i see games these days, guilt free, and able to eat something that week!4 -
Going to put a plug here for CAST Ticketbank. CAST members can nominate a friend / family member to receive a free match ticket by emailing secretary@castrust.org. It is there for people who can’t afford to attend otherwise. It’s been in operation for a few seasons now and we distribute tickets for both men’s and women’s games. NB CAST buys the tickets from its funds - they aren’t freebies from the club.(NB appreciate this is a drop in the ocean re the overall strategy / issue.)8
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Why would you be against £20 flat pricing ? Surely it would reduce the number of empty seats considerablyAirman Brown said:I will say that those of us who have run Valley Express scoffed at Gavin Carter’s explanation on one of the club’s videos about why the club couldn’t put on an extra coach. I doubt if anyone at Charlton has ever travelled on a Valley Express coach. There also seems to be an assumption that no one outside the club is capable of understanding a business case, when the whole initiative was built on one and analysed on that basis each year.Similarly, while the schools partnership is a good thing, the number of attendances it produced last season is trivial across 23 matches. It’s operated at a much, much lower level than what we did in the past, yet gets presented as revolutionary.
As for the idea that a more successful team will produce significantly higher attendances across the season, the data always showed that this only really happens in March and April. Anything else will depend on the opposition.I agree that we could be top all autumn without selling The Valley out except for the biggest games. We don’t need £20 flat pricing and it wouldn’t fill the ground regularly if we had it. We do need some recognition of the reality that we have 6,000-10,000 empty seats and charging most adults £38 or more will be seen, quite rightly, as taking the piss and fail to maximise revenue accordingly.0 -
I’m in favour of maximising revenue and we clearly have a cohort of people who are willing and able to pay more, including season-ticket holders. We don’t achieve anything by reducing what they pay. The trick is to justify differentiation while accommodating more who can’t afford the current prices. Our current cheapest price band is too dear and offers an experience (low behind the goal) that many people won’t fancy.charltonnick said:
Why would you be against £20 flat pricing ? Surely it would reduce the number of empty seats considerablyAirman Brown said:I will say that those of us who have run Valley Express scoffed at Gavin Carter’s explanation on one of the club’s videos about why the club couldn’t put on an extra coach. I doubt if anyone at Charlton has ever travelled on a Valley Express coach. There also seems to be an assumption that no one outside the club is capable of understanding a business case, when the whole initiative was built on one and analysed on that basis each year.Similarly, while the schools partnership is a good thing, the number of attendances it produced last season is trivial across 23 matches. It’s operated at a much, much lower level than what we did in the past, yet gets presented as revolutionary.
As for the idea that a more successful team will produce significantly higher attendances across the season, the data always showed that this only really happens in March and April. Anything else will depend on the opposition.I agree that we could be top all autumn without selling The Valley out except for the biggest games. We don’t need £20 flat pricing and it wouldn’t fill the ground regularly if we had it. We do need some recognition of the reality that we have 6,000-10,000 empty seats and charging most adults £38 or more will be seen, quite rightly, as taking the piss and fail to maximise revenue accordingly.Even with Football for a Fiver, we aimed to take more in matchday ticket revenue than the standard prices would achieve for the game.4 -
I'm more interested in what £30 food you buy that sustains you for a weekswords_alive said:£30 is a week's food shopping for me. No brainer, no attend.
On week's i can attend i have paid cost price for someone's season ticket, either a mate's or via here on Charlton Life.
Paying £20 or so to someone for use of their otherwise unused ticket, either to them or the Upbeats, is how i see games these days, guilt free, and able to eat something that week!2 -
bolloxbolder said:
I'm more interested in what £30 food you buy that sustains you for a weekswords_alive said:£30 is a week's food shopping for me. No brainer, no attend.
On week's i can attend i have paid cost price for someone's season ticket, either a mate's or via here on Charlton Life.
Paying £20 or so to someone for use of their otherwise unused ticket, either to them or the Upbeats, is how i see games these days, guilt free, and able to eat something that week!
He's a 28" waist.
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Was a 33 before the latest price surgeElfsborgAddick said:bolloxbolder said:
I'm more interested in what £30 food you buy that sustains you for a weekswords_alive said:£30 is a week's food shopping for me. No brainer, no attend.
On week's i can attend i have paid cost price for someone's season ticket, either a mate's or via here on Charlton Life.
Paying £20 or so to someone for use of their otherwise unused ticket, either to them or the Upbeats, is how i see games these days, guilt free, and able to eat something that week!
He's a 28" waist.3 -
I was just looking at QPR Wednesday night game as my sisters birthday and i should really go.... £35 for a ticket FML when did it get expensive.0
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Last night's game Vs QPR should (would normally) have been a circa 24K crowd. But to me it looked like about 18K in the ground.
My group was five strong with 3 season ticket holders and 2 buying the day before. Two others that were originally coming gave it a pass citing ticket prices at £35 - 38. They sat in the Pub and watched it on a screen.
Excessive match day prices and TV coverage are killing the attendances.
I think I might be joining those watching in the Pub in future seasons!2 -
Have we ever had more than 24k against QPR in tier 2 for a midweek game in recent times?tallboy said:Last night's game Vs QPR should (would normally) have been a circa 24K crowd. But to me it looked like about 18K in the ground.
My group was five strong with 3 season ticket holders and 2 buying the day before. Two others that were originally coming gave it a pass citing ticket prices at £35 - 38. They sat in the Pub and watched it on a screen.
Excessive match day prices and TV coverage are killing the attendances.
I think I might be joining those watching in the Pub in future seasons!2 -
We haven’t “normally” had a 24k crowd since about 2008!tallboy said:Last night's game Vs QPR should (would normally) have been a circa 24K crowd. But to me it looked like about 18K in the ground.
My group was five strong with 3 season ticket holders and 2 buying the day before. Two others that were originally coming gave it a pass citing ticket prices at £35 - 38. They sat in the Pub and watched it on a screen.
Excessive match day prices and TV coverage are killing the attendances.
I think I might be joining those watching in the Pub in future seasons!The attendance in the home ends was pretty abysmal though.0 -
London Derby game, either team would top the division with a win and good weather. Maybe I built the game up in my mind too much but even given that the attendance was poor.JohnnyH2 said:
Have we ever had more than 24k against QPR in tier 2 for a midweek game in recent times?tallboy said:Last night's game Vs QPR should (would normally) have been a circa 24K crowd. But to me it looked like about 18K in the ground.
My group was five strong with 3 season ticket holders and 2 buying the day before. Two others that were originally coming gave it a pass citing ticket prices at £35 - 38. They sat in the Pub and watched it on a screen.
Excessive match day prices and TV coverage are killing the attendances.
I think I might be joining those watching in the Pub in future seasons!2 -
Expensive tickets and people being charged for their bags they would have needed to bring with them from the office. Why would anyone on the fence pay when they could just head home after work and watch on sky?
Going to be some very low attendances for midweek games in winter.10 -
Contributing factors to the poor crowd were ticket prices for walk ups, a not very clear bag drop policy and the nightmare of trying to get away by bus after the game.
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Yes, I forgot the 'where do I put my bag' issue. We had another who cried off because he had to come straight from work with a laptop.Croydon said:Expensive tickets and people being charged for their bags they would have needed to bring with them from the office. Why would anyone on the fence pay when they could just head home after work and watch on sky?
Going to be some very low attendances for midweek games in winter.2 -
9k empty seats for two teams currently around the top of the Championship playing a derby match.1 -
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There was nowhere near 15k home fans there last night, not even close10
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decent noise though throughout the second half from those that were there. I didn't think the attendance was that bad given all the other things surrounding travel/bags etc.
East looked pretty sparse3 -
Looking forward to seeing what the attendance will be this coming Saturday with the most expensive matchday tickets for a Home League game at the Valley (Someone can correct if we charged more back in the Premier League days) at a minimum for an adult at £35
It won’t also be helped with the tickets now on restricted sale with Portsmouth selling out the away end in no time
Unless we have given away a load of cheap tickets to local schools and youth organisations then anything over 20,000 in my eyes would be a success2 -
There might have been some games against United, Chelsea and Arsenal that was £45 towards the back end of the PL seasonsshirty5 said:Looking forward to seeing what the attendance will be this coming Saturday with the most expensive matchday tickets for a Home League game at the Valley (Someone can correct if we charged more back in the Premier League days) at a minimum for an adult at £35
It won’t also be helped with the tickets now on restricted sale with Portsmouth selling out the away end in no time
Unless we have given away a load of cheap tickets to local schools and youth organisations then anything over 20,000 in my eyes would be a success1 -
Really? Christ, you could have bought a house for that in those days!JohnnyH2 said:
There might have been some games against United, Chelsea and Arsenal that was £45 towards the back end of the PL seasonsshirty5 said:Looking forward to seeing what the attendance will be this coming Saturday with the most expensive matchday tickets for a Home League game at the Valley (Someone can correct if we charged more back in the Premier League days) at a minimum for an adult at £35
It won’t also be helped with the tickets now on restricted sale with Portsmouth selling out the away end in no time
Unless we have given away a load of cheap tickets to local schools and youth organisations then anything over 20,000 in my eyes would be a success0 -
Yep. We definitely charged Arsenal and Chelsea £45 as long ago as 2004/05. Possibly other occasions too.JohnnyH2 said:
There might have been some games against United, Chelsea and Arsenal that was £45 towards the back end of the PL seasonsshirty5 said:Looking forward to seeing what the attendance will be this coming Saturday with the most expensive matchday tickets for a Home League game at the Valley (Someone can correct if we charged more back in the Premier League days) at a minimum for an adult at £35
It won’t also be helped with the tickets now on restricted sale with Portsmouth selling out the away end in no time
Unless we have given away a load of cheap tickets to local schools and youth organisations then anything over 20,000 in my eyes would be a success3 -
There were more than 9k empty seats last night.letthegoodtimesroll said:9k empty seats for two teams currently around the top of the Championship playing a derby match.2 -
Correct. Rightly or wrongly attendances include no-show season ticket holders so what we had last night was circa 9,000 unsold seats and perhaps 13,000 empty ones.ElfsborgAddick said:
There were more than 9k empty seats last night.letthegoodtimesroll said:9k empty seats for two teams currently around the top of the Championship playing a derby match.
The game being available on TV and travel logistics for so many of our fans are, I think, bigger factors than the price of the tickets. I also don't think we are the size of club / fan base that some people see us as. We are currently hamstrung by having a stadium far larger than required so gates like last night give the Valley a desolate feel.
I don't wish to sound stuck in the past but if there were 11 or 12 thousand Charlton fans there last night that doesn't feel too bad, especially the eye watering walk-up price of a ticket. If we canvassed 25-30 year old football fans around the country my hunch would be they'd see us a League One team with Championship aspirations. We used to be like QPR are now, a floater in the Championship, but we are still a way off that.
We aren't gonna be doing a West Ham and taking 5k to Bolton midweek. We are Charlton, we'll be taking 400 to Burnley midweek next month. I love us just the way we are and think we will continue grow bit by bit. Jones is the man to get us there.4 -
The problem is that from the point of view of building a supporter base that actually attends matches at The Valley we aren't growing 'bit by bit' but at best are standing still.9goalswentpastperry said:
Correct. Rightly or wrongly attendances include no-show season ticket holders so what we had last night was circa 9,000 unsold seats and perhaps 13,000 empty ones.ElfsborgAddick said:
There were more than 9k empty seats last night.letthegoodtimesroll said:9k empty seats for two teams currently around the top of the Championship playing a derby match.
The game being available on TV and travel logistics for so many of our fans are, I think, bigger factors than the price of the tickets. I also don't think we are the size of club / fan base that some people see us as. We are currently hamstrung by having a stadium far larger than required so gates like last night give the Valley a desolate feel.
I don't wish to sound stuck in the past but if there were 11 or 12 thousand Charlton fans there last night that doesn't feel too bad, especially the eye watering walk-up price of a ticket. If we canvassed 25-30 year old football fans around the country my hunch would be they'd see us a League One team with Championship aspirations. We used to be like QPR are now, a floater in the Championship, but we are still a way off that.
We aren't gonna be doing a West Ham and taking 5k to Bolton midweek. We are Charlton, we'll be taking 400 to Burnley midweek next month. I love us just the way we are and think we will continue grow bit by bit. Jones is the man to get us there.
The population living within 3 miles of The Valley has grown by about 100K over the last 20 years and we haven't attracted any of that increase.
Expensive match day tickets and an inflexible ticketing offer (no Jackson 5 type deal in the last few years) isn't helping grow the supporter base.7 -
It's not just Charlton. We have exorbitant ticket prices in England for most sports, plus music.Millwall Cat A home games = £36 "family stand" then £39 minimum elsewhere. Cat C is £31 "family" then £34 min elsewhere.Watford host Stoke on Saturday and it's £36 to sit behind the goal in the same stand as the away fans.QPR v PNE the following week appears to be £34 for the cheapest ticket.I feel like Charlton's tickets are prohibitively expensive but we'd be bucking the trend to go cheaper. It's English football in general. I had a look at Barnet tickets recently and they're £28+.I'm not sure what all their bag policies are, mind.6
