That story originates from a well known fake news site apparently
It should have been ignored by anyone who got to the sentence "We hope it's false", anyway. Serious journalists, even if not accredited to any organisation, do not need to give themselves pathetic alibis like that.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
Click Here to see the story as it appeared on the New York Times website.
Copyright 2022 The New York Times Company
-0- Nov/18/2022 09:37 GMT
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(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
Apparently it is going to be no drink even within the perimeter.. I still think this might change. but lets see
Not sure this will be the last of it.. Bud to give away lots of free beer?? would make for a great marketing campaign considering all of the shipments that are now stuck there, and could go to waste..
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
Apparently it is going to be no drink even within the perimeter.. I still think this might change. but lets see
If this happens it'll be a farce.
Suppose all the fake fans are on the job anyway so can't drink.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
Apparently it is going to be no drink even within the perimeter.. I still think this might change. but lets see
If this happens it'll be a farce.
Suppose all the fake fans are on the job anyway so can't drink.
The tournament is already a farce.
Non footballing country hosting it Host country has a poor human rights record Certain groups of people not welcome (LGBT) Being held halfway through domestic seasons Being held in November instead of the summer..........Etc
I have never been so disinterested in a WC as I am this one and only found out England's first game was on Monday a couple of days ago.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
I thought that drinking was ok now within the perimeter but that it would only be non alcoholic.
If I was involved with marketing at Budweiser I’d be preparing a statement denying any involvement in a projector bomb campaign on Qatari embassies in participating nations throughout the World Cup.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
Apparently it is going to be no drink even within the perimeter.. I still think this might change. but lets see
Yes seems that is going to be the case now, all becoming a bit of a farce.
To be honest, the 'no beer' isn't even the issue, i'm sure people will survive 2-3 hours without a drink especially when it's Budweiser, but it's just the complete joke of them forcing through a change 48 hours before the tournament starts. Something which they've had about 10 years to do, and they do it now. Pricks.
If I was involved with marketing at Budweiser I’d be preparing a statement denying any involvement in a projector bomb campaign on Qatari embassies in participating nations throughout the World Cup.
I’m not certain what a “projector bomb campaign” is, but a bombing campaign of any type feels like a slight overreaction to this news!
If I was involved with marketing at Budweiser I’d be preparing a statement denying any involvement in a projector bomb campaign on Qatari embassies in participating nations throughout the World Cup.
I’m not certain what a “projector bomb campaign” is, but a bombing campaign of any type feels like a slight overreaction to this news!
Not sure I’ve used the correct term but it’s when images (of say bottles of Budweiser for instance) are projected onto buildings.
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
Apparently it is going to be no drink even within the perimeter.. I still think this might change. but lets see
Yes seems that is going to be the case now, all becoming a bit of a farce.
To be honest, the 'no beer' isn't even the issue, i'm sure people will survive 2-3 hours without a drink especially when it's Budweiser, but it's just the complete joke of them forcing through a change 48 hours before the tournament starts. Something which they've had about 10 years to do, and they do it now. Pricks.
Having said that now, a lot of media outlets have changed the wording to 'concourse' they won't be selling, which is what I thought it was anyway!
Pretty sure we won't find out until the first game...
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
I thought the 'no beer in stadiums, only in hospitality suites' had been known for weeks. It was to me anyway. Not sure this is the revelation that news outlets seem to think it is.
That was how I understood it as well, but you could drink in the out perimeter - but now I don't think you can. That's the bit banned.
"Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero."
I assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
I thought that drinking was ok now within the perimeter but that it would only be non alcoholic.
Trouble is, Bud may sue FIFA for wasting their time…Qatar May pay FIFA the lawsuit cost*2, FIFA then doesn’t change, next World Cup awarded to Mordor as per @Friend Or Defoe excellent earlier link (above)
Comments
By Tariq Panja
(New York Times) -- The about-face on alcohol, in violation of a multimillion-dollar FIFA sponsorship agreement, signaled soccer’s governing body may no longer be in full control of its showcase event.
DOHA, Qatar — Beer is out at the World Cup.
In an abrupt and stunning about-face, Qatari officials have decided that the only alcohol that will be on sale to fans at stadiums during the monthlong World Cup that begins on Sunday will be nonalcoholic.
The decision on beer sales was confirmed on Friday morning by a World Cup official familiar with the change in plans. The official asked not to be named because they were not authorized to speak with the news media, and because Qatar was still preparing its official announcement on Friday morning.
The move is the latest and most dramatic change to an evolving alcohol plan that has for months increased tensions between FIFA, soccer’s global governing body, and Qatar, a conservative Muslim nation where the sale of alcohol is tightly controlled. But it also will complicate FIFA’s $75 million sponsorship agreement with Budweiser; infuriate fans already chafing at restrictions; and once again leave organizers scrambling to adjust — this time only 48 hours before the tournament’s opening game.
But it also suggested that FIFA, which has faced years of blistering criticism for its decision to bring its showpiece championship to Qatar, may no longer be in full control of major decisions related to its event.
The ban on alcohol sales to fans at stadiums — beer will still be available in luxury suites reserved for FIFA officials and other wealthy guests — comes a week after an earlier edict that dozens of red beer tents bearing Budweiser’s branding be moved to more discrete locations at the World Cup’s eight stadiums, away from where most of the crowds attending games would pass.
Qatar has grappled with the subject of alcohol every since the tiny Gulf nation was awarded World Cup hosting rights in 2010. Alcohol is available in the country, but sales are strictly controlled; most visitors, even before the World Cup, were only permitted to buy beer and other alcoholic beverages in upscale hotel bars and at unusually high prices.
World Cup organizers declined to comment on the new plan for alcohol on Friday. Representatives for Budweiser, who had said last week that they were blindsided to Qatar’s earlier changes to their sales strategy for the World Cup, did not immediately reply to requests for comment.
Last week, Qatari organizers tried to play down the rising tension over beer sales, a fixture of World Cups for generations, by saying operational plans were still being finalized, and that changes were still being made in “the location of certain fan areas.” Its statement also noted that “pouring times and the number of pouring destinations” remained the same at all eight stadiums.
Budweiser, which pays FIFA the $75 million for each four-year World Cup cycle, had said it was working with organizers “to relocate the concession outlets to locations as directed.”
Friday’s newest plan means the brewer’s red tents now may not be visible at all around stadiums; unbranded white replacements are being considered. Refrigerators in the company’s famous red colors are likely to be replaced by blue ones, the color associated with Budweiser’s nonalcoholic brand, Budweiser Zero.
Click Here to see the story as it appeared on the New York Times website.
Copyright 2022 The New York Times Company
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SOCCERSoccerI assume perimeter drinking is still permitted just no advertisement allowed from Budweiser.
This is basically a rehash of the plan we knew last weekend but from a new paper.
would make for a great marketing campaign considering all of the shipments that are now stuck there, and could go to waste..
You probably have if you've been Wea*her*poo*s.
Suppose all the fake fans are on the job anyway so can't drink.
Non footballing country hosting it
Host country has a poor human rights record
Certain groups of people not welcome (LGBT)
Being held halfway through domestic seasons
Being held in November instead of the summer..........Etc
I have never been so disinterested in a WC as I am this one and only found out England's first game was on Monday a couple of days ago.
To be honest, the 'no beer' isn't even the issue, i'm sure people will survive 2-3 hours without a drink especially when it's Budweiser, but it's just the complete joke of them forcing through a change 48 hours before the tournament starts. Something which they've had about 10 years to do, and they do it now. Pricks.
Pretty sure we won't find out until the first game...