Season tickets 2021/22 (22nd July - 9,000 sold).

AndyG said:

I think it really depends on one thing. That thing is if TS is going to be there. If he is then I would be really shocked if it isnt a total sell-out as that will be the day that the fans can show him the thanks for getting us out of the shit

I think you are falling into the trap of thinking all supporters are engaged to the same extent as the core group. I doubt there are an extra 10,000 likely to turn up to see the owner. The Covid rebound, however, Is very hard to estimate. The squad will also be a factor.

Elthamaddick said:

DOUCHER said:

AFKABartram said:

We hit 6k three days ago, do you think we’ll have reached 7k by end of next week? 

if u look at the seats available on the 'buy season ticket' page, it would suggest we have well exceeded £7k already unless a lot of the seats that are greyed out haven't been sold ? i think a block in the NW is held back for academy / players? not sure what others would be held back ? (excluding directors box and the blocks at end of east and west not opened) - maybe current season ticket holders who have yet to renew?? or have they been released now?  

I'm guessing many of those greyed out are existing ST's who can still claim their current seat?

Even if that's true you'd expect those to eventually sell. There can't be many people that bought last year and won't buy this year.

Special one off season ticket for 2020/21 produced for the museum

soapy_jones said:

Thought we might have a stu wall situation developing there... phew!

Then i remembered an IQ is required to join CL.

nope sorry,thinking out loud isn't a good look this time

Were still in May (5) headline writer.
😉

Looks to me as if 2,500-3,000 of the tickets sold might be in the Covered End Lower or family stand, which isn’t great for the club in revenue terms.

It's great for the club in match atmosphere terms.

mattinfinland said:

Airman Brown said:

AndyG said:

I think it really depends on one thing. That thing is if TS is going to be there. If he is then I would be really shocked if it isnt a total sell-out as that will be the day that the fans can show him the thanks for getting us out of the shit

I think you are falling into the trap of thinking all supporters are engaged to the same extent as the core group. I doubt there are an extra 10,000 likely to turn up to see the owner. The Covid rebound, however, Is very hard to estimate. The squad will also be a factor.

I brought a season ticket even though I live in Finland, a big part of that is down to both covid and Thomas taking over. If there is a realistic possiblity I can attend the opening game (I'll be fully vac at this point) then I'll be straight over.

He deserves a welcoming from a mostly sold out valley when the opportunity presents itself imo.

“Bought” not “brought”, irrationally winds me up for some reason!

Bedsaddick said:

Airman Brown said:

Looks to me as if 2,500-3,000 of the tickets sold might be in the Covered End Lower or family stand, which isn’t great for the club in revenue terms.

Blimey mate . Why do you always put a bad spin on things ? 

I’m not sure that looking at detail is “a bad spin”. I’ve seen all kinds of nonsense about the revenue likely to be raised from season tickets on here. I just try to inject some reality into it. 

se9addick said:

ZAirman Brown said:

Bedsaddick said:

Airman Brown said:

Looks to me as if 2,500-3,000 of the tickets sold might be in the Covered End Lower or family stand, which isn’t great for the club in revenue terms.

Blimey mate . Why do you always put a bad spin on things ? 

I’m not sure that looking at detail is “a bad spin”. I’ve seen all kinds of nonsense about the revenue likely to be raised from season tickets on here. I just try to inject some reality into it. 

The very large spread of the adult prices - itself a hangover from previous regimes - skews the sales into low cost areas, which reduces the club’s income. If the club has sold two thirds of tickets in that area it will only have brought in, say, £350k-£400k from a third of sales. People are focused on numbers sold but it’s revenue that matters to the club in the end.

Is there a quantifiable benefit to the club from higher numbers of STs, even in lower priced sections, due to increased spending inside the stadium (merchandise, catering etc) or is that “priced in” to the outsource agreements?

The profit per head from ancillary spendIng is so trivial next to tickets it’s barely worth considering - apart from the fact that most people spend nothing, you have to factor in cost of sale, etc. Unlike tickets there is the cost of the person selling it to you, the unit cost of producing and delivering it to you, etc.

I am not saying it isn’t worthwhile offering these things but think £2 per head per match as a benchmark. And remember not buying a season ticket doesn’t mean you never attend - or that you always attend if you do have one. In fact, as we know, thousands of season ticket holders are invariably missing.

Airman Brown said:

Bedsaddick said:

Airman Brown said:

Looks to me as if 2,500-3,000 of the tickets sold might be in the Covered End Lower or family stand, which isn’t great for the club in revenue terms.

Blimey mate . Why do you always put a bad spin on things ? 

If the club has sold two thirds of tickets in that area it will only have brought in, say, £350k-£400k from a third of sales. People are focused on numbers sold but it’s revenue that matters to the club in the end.

I disagree to a certain extent - another £1m in ST sales is relatively unimportant to TS - it's the number, passion and volume of fans who help push the team onto success that he's looking for.

7,000+ sales after two weeks for a team in the third league must be wildly encouraging and pleasing to him, whatever individuals have paid. It's revenue and a guarantee of additional matchday income.

It's the 'hard core' who have now got to go out and help him market more ST sales over the summer. We've all done our part before.

Airman Brown said:

Bedsaddick said:

Airman Brown said:

Looks to me as if 2,500-3,000 of the tickets sold might be in the Covered End Lower or family stand, which isn’t great for the club in revenue terms.

Blimey mate . Why do you always put a bad spin on things ? 

I’m not sure that looking at detail is “a bad spin”. I’ve seen all kinds of nonsense about the revenue likely to be raised from season tickets on here. I just try to inject some reality into it. 

The very large spread of the adult prices - itself a hangover from previous regimes - skews the sales into low cost areas, which reduces the club’s income. If the club has sold two thirds of tickets in that area it will only have brought in, say, £350k-£400k from a third of sales. People are focused on numbers sold but it’s revenue that matters to the club in the end.

This price in the Covered End arose from a view that we needed more fans Immediately behind the goal - the question I would ask is whether the cost of that would be better spent on players.

And yes, I get that some people paying £260 wouldn’t buy at a higher price, but I doubt if they would all then spend zero on match tickets. The question is more whether big gap between £260 and £400 is dragging people who will buy anyway to the lowest price.

Agree with this, the price gap is quite vast.

260 then a jump to 400 for the same stand is big. I think a better price for zone 3 would be around 350 and then definitely a few more would choose there instead. 

Even at £400+ for a top price ST it’s still about £20 a game.