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Matchday Ticket prices 26/27
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£38 plus your £1.50 handling fee, so £39.50.golfaddick said:I was only looking at Pompey tickets this afternoon. Not got a ST and very rarely go to matches nowadays.
Gobsmacked at the price for the AC stand. I usually go for either block F or G and was paying around £30 last year.
Now £38.
That's almost a 30% increase.
Sorry, but I probably wont be going to that one.1 -
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.
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If enough people did that we’d sell out but have 2 to 3 thousand unoccupied seats on the day.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.1 -
And a lot of phantom kids on the databaseLargeAddick said:
If enough people did that we’d sell out but have 2 to 3 thousand unoccupied seats on the day.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.1 -
Instead of the average 7k the pricing aims to maintain ?LargeAddick said:
If enough people did that we’d sell out but have 2 to 3 thousand unoccupied seats on the day.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.0 -
I guess you could, bit like the people who buy tickets in the family corner, but walk around and sit in the NU. It can be done, but its a bit of a knobhead move.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.0 -
Not really equivalent, sitting in a seat in the pricing tier above is dishonest. Buying a ticket that includes two adult seats, which are used by two adults, is fair enough.shine166 said:
I guess you could, bit like the people who buy tickets in the family corner, but walk around and sit in the NU. It can be done, but it’s a bit of a knobhead move.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.
Plus, £39.50 for a 12:30 kick off is a “bit of a knobhead move” as well.4 -
It probably looks good on a spreadsheet projection for generating revenuesse9addick said:
Not really equivalent, sitting in a seat in the pricing tier above is dishonest. Buying a ticket that includes two adult seats, which are used by two adults, is fair enough.shine166 said:
I guess you could, bit like the people who buy tickets in the family corner, but walk around and sit in the NU. It can be done, but it’s a bit of a knobhead move.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.
Plus, £39.50 for a 12:30 kick off is a “bit of a knobhead move” as well.0 -
Yeah fair play, tbh now it includes the whole curbs stand its not such a issue. Was very frustrating trying to buy family stand seats, in a area that was always pretty much sold out, but always empty.se9addick said:
Not really equivalent, sitting in a seat in the pricing tier above is dishonest. Buying a ticket that includes two adult seats, which are used by two adults, is fair enough.shine166 said:
I guess you could, bit like the people who buy tickets in the family corner, but walk around and sit in the NU. It can be done, but it’s a bit of a knobhead move.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.
Plus, £39.50 for a 12:30 kick off is a “bit of a knobhead move” as well.
The pricing for the gold games are madness, regardless of the KO time.3 -
Away fans don’t pay the top price as their stand is linked to our cheapest area. The Gold mark-up there is £5 for adults, which is £4.17 net of VAT. The concession mark-up is £2 or £1 (£1.67 or £83p net).fenaddick said:
It's purely linked to how many away fans will come so the club can grab as much money from them as possible, it sucksvalleynick66 said:This gold and silver differentiation is a further anti fan trend.Surely the whole point about football is that on the day any result is possible. Jones always tells us how good / difficult the opposition will be.We don’t need to manage demand.It’s an out and out money grab and a disappointing feature of football that isn’t going away - sadly.Let’s say the seat sale is 3,400 - the maximum possible - and 80% are adults, which is very high against the crowd as a whole, but away contingents are skewed. That’s about £13k marginal revenue from the increase.
If the average net income from a home fan is £25 (including ancillary income), you are only looking at pricing out 500 to 600 home ticket buyers before you have wiped out the gain from away fans.
I suspect it’s correct that tourists aren’t put off by the increase but realistically we don’t have 1,000 tourists attending. Even if we did the £3 additional adult price (£2.50 net) in most seats is diddly squat in overall terms.
You would expect an uplift in home attendance for those games in any event, but it’s hard to know what that would be, ie we can’t know the starting point.This is a long way of saying I reckon the club do look at the increased away revenue but I’m doubtful the numbers stack up. Or at best the gain is marginal. I do know the Portsmouth (abandoned) crowd last season was regarded by the club as very poor.
i also think the standard prices are not set at the point where they maximise revenue. There is too much “x charge y” and not enough understanding of the market at Charlton or the opportunity provided by the empty seats (see also the club’s position on Valley Express).Possibly the intention is to ratchet season ticket prices year on year using the match prices as justification. I doubt the demand is there to underpin this, and although improved performances on the pitch do help you still have to look at the empty seats and think who else could be attracted where you are at any given time. They are the real revenue oppprtunity. Selling 1k extra home tickets a game is double the revenue effect of gold games from away supporters, with no downside.7 -
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I don't believe much thinking goes into the pricing strategy at all.
They probably think it's only a £3 increase, just as they have in recent years. No consideration of increasing the fanbase. This time next year we'll be having the same conversation.7 -
They need to create a solid and increasing demand for season tickets before they can even consider ratcheting up prices. As far as I’m aware they still haven’t mentioned how many have been sold so if I had to guess the answer is probably sales didn’t go the way they thought they should.Airman Brown said:
Away fans don’t pay the top price as their stand is linked to our cheapest area. The Gold mark-up there is £5 for adults, which is £4.15 net of VAT. The concession mark-up is £2 or £1 (£1.71 or £85p net).fenaddick said:
It's purely linked to how many away fans will come so the club can grab as much money from them as possible, it sucksvalleynick66 said:This gold and silver differentiation is a further anti fan trend.Surely the whole point about football is that on the day any result is possible. Jones always tells us how good / difficult the opposition will be.We don’t need to manage demand.It’s an out and out money grab and a disappointing feature of football that isn’t going away - sadly.Let’s say the seat sale is 3,400 - the maximum possible - and 80% are adults, which is very high against the crowd as a whole, but away contingents are skewed. That’s about £13k marginal revenue from the increase.
If the average net income from a home fan is £25 (including ancillary income), you are only looking at pricing out 500 to 600 home ticket buyers before you have wiped out the gain from away fans.
I suspect it’s correct that tourists aren’t put off by the increase but realistically we don’t have 1,000 tourists attending. Even if we did the £3 additional adult price (£2.50 net) in most seats is diddly squat in overall terms.
You would expect an uplift in home attendance for those games in any event, but it’s hard to know what that would be, ie we can’t know the starting point.This is a long way of saying I reckon the club do look at the increased away revenue but I’m doubtful the numbers stack up. Or at best the gain is marginal. I do know the Portsmouth (abandoned) crowd last season was regarded by the club as very poor.
i also think the standard prices are not set at the point where they maximise revenue. There is too much “x charge y” and not enough understanding of the market at Charlton or the opportunity provided by the empty seats (see also the club’s position on Valley Express).Possibly the intention is to ratchet season ticket prices year on year using the match prices as justification. I doubt the demand is there to underpin this, and although improved performances on the pitch do help you still have to look at the empty seats and think who else could be attracted where you are at any given time. They are the real revenue oppprtunity. Selling £1k extra home tickets a game is double the revenue effect of gold games from away supporters.1 -
I agree. I would be very interested to know whether the “shadow board” actually interrogates the revenue calculations, never mind the actual one. The actual 90s/ 2000s board wasn’t great at this, I don’t think, and there were some individuals who were prone to asserting opinions about what people should pay. That is why we used the Target 10k/Target 40k committees to stress test everything. I have no idea what the “shadow board” does but if they aren’t pulling the numbers apart stand by stand I doubt it’s worthwhile. “Fred thinks £35 is fine” is just a waste of time.superclive98 said:I don't believe much thinking goes into the pricing strategy at all.
They probably think it's only a £3 increase, just as they have in recent years. No consideration of increasing the fanbase. This time next year we'll be having the same conversation.4 -
Maybe they didn’t share the memo that the owners were going to step up and back Nathan as much as they have and that if he is building a team that just might have a go at promotion this season then filling the ground with fans to get behind the team is far more important than getting more revenue out of a half full to two-thirds full stadium that has so many empty seats on match days.0
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It's obviously slightly different but there's been some interesting discussions in the last few days about the big PL clubs slowly realising that squeezing money out of fans isn't what makes them money in the long run, what does is a successful team and "brand" (🤢) and that's why the PL to PL transfer market has gone mad. I wonder if that will trickle down to the Championship at any point1
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I don’t think it’s an either/or.letthegoodtimesroll said:Maybe they didn’t share the memo that the owners were going to step up and back Nathan as much as they have and that if he is building a team that just might have a go at promotion this season then filling the ground with fans to get behind the team is far more important than getting more revenue out of a half full to two-thirds full stadium that has so many empty seats on match days.1 -
They certainly don't consider supply and demand, that's for sure.0
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Sort of depends on whether you are talking about being at the match or reading the write up afterwards and the guesses we all make always seems to be off the mark so needs a bit of leeway.Airman Brown said:
I don’t think it’s an either/or.letthegoodtimesroll said:Maybe they didn’t share the memo that the owners were going to step up and back Nathan as much as they have and that if he is building a team that just might have a go at promotion this season then filling the ground with fans to get behind the team is far more important than getting more revenue out of a half full to two-thirds full stadium that has so many empty seats on match days.0 -
The west stand seems to be the emptiest why dont they run some initiatives/discounts to get it full or even make a family area there1
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What scenario would get regular 27k sellouts at The Valley across a season in the 2nd tier?
A blanket £20 adults and £10 kids ticket price everywhere in the ground for all 23 home games? Is it even possible to get regular sellouts at The Valley if the club is either struggling or, at best, mid-table in a season, regardless of the price? Is there just an attendance ceiling for Charlton in the Championship of around 16–21k?
Of course, having a promotion-challenging season would help fill the ground, but I think we’d need to be consistently in the top two for the entire season to see the ground sell out nearly every game. And even then, I’m not convinced we’d get 27k every week.
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No chance with the amount of matches shown on tv.CAFCTrev said:What scenario would get regular 27k sellouts at The Valley across a season in the 2nd tier?
A blanket £20 adults and £10 kids ticket price everywhere in the ground for all 23 home games? Is it even possible to get regular sellouts at The Valley if the club is either struggling or, at best, mid-table in a season, regardless of the price? Is there just an attendance ceiling for Charlton in the Championship of around 16–21k?
Of course, having a promotion-challenging season would help fill the ground, but I think we’d need to be consistently in the top two for the entire season to see the ground sell out nearly every game. And even then, I’m not convinced we’d get 27k every week.
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Generally speaking if you have a team fighting for promotion fans will feel inclined to pay extra and attend.
Get it right on the pitch and the rest will follow.3 -
Yes exactly. People at the club who don’t pay for their seats / hospitality judging what more they can make a fan pay and no concept of what disposable income many of our demographic likely have and to consider spending that on football.Airman Brown said:
I agree. I would be very interested to know whether the “shadow board” actually interrogates the revenue calculations, never mind the actual one. The actual 90s/ 2000s board wasn’t great at this, I don’t think, and there were some individuals who were prone to asserting opinions about what people should pay. That is why we used the Target 10k/Target 40k committees to stress test everything. I have no idea what the “shadow board” does but if they aren’t pulling the numbers apart stand by stand I doubt it’s worthwhile. “Fred thinks £35 is fine” is just a waste of time.superclive98 said:I don't believe much thinking goes into the pricing strategy at all.
They probably think it's only a £3 increase, just as they have in recent years. No consideration of increasing the fanbase. This time next year we'll be having the same conversation.People who earn good money seem to soon forget what an average income really equates to after spending on essentials.As I’ve said before when it comes to attracting fans we price for the demographic we want not that we have it feels.4 -
Agreed but I was more highlighting the inequity in the pricing. Is it right 2 adults must pay as much as they do relative to a family group? Every person attracted is a potential returning customer after all.shine166 said:
I guess you could, bit like the people who buy tickets in the family corner, but walk around and sit in the NU. It can be done, but it’s a bit of a knobhead move.valleynick66 said:
So I could theoretically buy a family bundle to get 2 x adults at a better price and simply not use the 2 x under 12 tickets and have a spare seat next to me ?shine166 said:The family bundle for £50 is a great deal, will definitely use that for Pompey. I didnt realise it was a regular offer.I’d still favour buy 2 consecutive home matches for a discount or bring a friend at a discounted price type thing.1 -
I think 27k week in week out requires Premier League football.CAFCTrev said:What scenario would get regular 27k sellouts at The Valley across a season in the 2nd tier?
A blanket £20 adults and £10 kids ticket price everywhere in the ground for all 23 home games? Is it even possible to get regular sellouts at The Valley if the club is either struggling or, at best, mid-table in a season, regardless of the price? Is there just an attendance ceiling for Charlton in the Championship of around 16–21k?
Of course, having a promotion-challenging season would help fill the ground, but I think we’d need to be consistently in the top two for the entire season to see the ground sell out nearly every game. And even then, I’m not convinced we’d get 27k every week.
That being said, and as I mentioned above, I am
disappointed with the attendance last Saturday. Championship football, the team playing decent stuff and a 100% start to the season should have converted to a better home attendance. Summer holidays probably didn’t help, but I doubt the ticket prices did much to boost the attendance either.3 -
I think if we stayed top 3 all season we'd struggle to get a sell out.se9addick said:
I think 27k week in week out requires Premier League football.CAFCTrev said:What scenario would get regular 27k sellouts at The Valley across a season in the 2nd tier?
A blanket £20 adults and £10 kids ticket price everywhere in the ground for all 23 home games? Is it even possible to get regular sellouts at The Valley if the club is either struggling or, at best, mid-table in a season, regardless of the price? Is there just an attendance ceiling for Charlton in the Championship of around 16–21k?
Of course, having a promotion-challenging season would help fill the ground, but I think we’d need to be consistently in the top two for the entire season to see the ground sell out nearly every game. And even then, I’m not convinced we’d get 27k every week.
That being said, and as I mentioned above, I am
disappointed with the attendance last Saturday. Championship football, the team playing decent stuff and a 100% start to the season should have converted to a better home attendance. Summer holidays probably didn’t help, but I doubt the ticket prices did much to boost the attendance either.
That aside I'd like to think we'd be getting 22k plus each weekend game.0 -
It’s pretty clear that there is not enough database analysis / focus on progression from first time visitor to occasional visitor to regular / potential season ticket holder.We have an amazing catchment area to bring in new fans. Initiatives such as the schools partnership are vital but it then needs consistent and dedicated work to convert first time / new visitors to become long term fans.The strategy isn’t difficult. Enacting it (which includes getting the pricing right) seems to be more problematic.3
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I think 38 quid for a home game is ridiculous.
Charlton used to charge 20 flat.
If people could afford it, more people would attend12 -
When was the £20 ticket sold? I do not remember this.FinlandMatt said:I think 38 quid for a home game is ridiculous.
Charlton used to charge 20 flat.
If people could afford it, more people would attend2 -
The world has moved on. Most Championship teams are regularly pulling in a lot more fans than we do. We have an issue catching up at the moment because we currently kill off any feel good factors that would encourage more fans with our pricing approach that often seems to just be disconnected with what everyone seems to see when they realise how much a ST or match ticket is going to cost them and that’s without the travel and other associated costs with a day out.se9addick said:
I think 27k week in week out requires Premier League football.CAFCTrev said:What scenario would get regular 27k sellouts at The Valley across a season in the 2nd tier?
A blanket £20 adults and £10 kids ticket price everywhere in the ground for all 23 home games? Is it even possible to get regular sellouts at The Valley if the club is either struggling or, at best, mid-table in a season, regardless of the price? Is there just an attendance ceiling for Charlton in the Championship of around 16–21k?
Of course, having a promotion-challenging season would help fill the ground, but I think we’d need to be consistently in the top two for the entire season to see the ground sell out nearly every game. And even then, I’m not convinced we’d get 27k every week.
That being said, and as I mentioned above, I am
disappointed with the attendance last Saturday. Championship football, the team playing decent stuff and a 100% start to the season should have converted to a better home attendance. Summer holidays probably didn’t help, but I doubt the ticket prices did much to boost the attendance either.
you have to build the fan base first before you can look to see how much extra revenue you can extract from it, not the other way around as we seem to be doing at present.6
