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Season tickets 2021/22 (22nd July - 9,000 sold).

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Comments

  • ButtleJR
    ButtleJR Posts: 1,587
    edited July 2021
    Leeds_Addick said:
    ButtleJR said:
    Is the 20% off one drink thing only for one match? If so that's ridiculous 😂
    Yep. I can't have been the only person that thought it was 20% off a drink for each game.

    The actual saving here is about 80p over the course of a season!
    To me that was how it was marketed! Completely agree, oh well 😂
  • 801912601
    801912601 Posts: 621
    20% off the price of a triple Bacardi & coke sounds good
  • TeeC
    TeeC Posts: 311
    Even the club shop discount is for a maximum of a £100 purchase on a specific weekend in September. No problem at all with the club trying to increase revenue but these moves just look amateurish 
  • ElliotCAFC
    ElliotCAFC Posts: 2,553
    edited July 2021
    That drink discount is a joke. What’s the point? 

    It’s like giving an employee a £2.50 bonus, might as well not have it
  • paulie8290
    paulie8290 Posts: 23,344
    Dont think there was any issue with the marketing myself, just think people need to read better 🤣🤣

    The brochure clearly said A matchday not every matchday 




  • Leeds_Addick
    Leeds_Addick Posts: 4,702
    I thought it was every matchday as it's unbelievable to think the no.1 listed early bird benefit is a saving of 80p!
  • Covered End
    Covered End Posts: 52,013
    edited July 2021
    It says on a matchday.
    It definitely doesn't say on one specific match day that we will advise you.

    Similarly, the % discount in the club shop, does not say on a specific weekend in September.

    Assuming this is not a wind up, I would suggest it's deliberately misleading advertising bordering on something worse and will cause a whole lot of bad feeling towards the club.

    Very poor and something more fitting of the Duchatelet/Meire years & I'm very surprised.
  • Belv
    Belv Posts: 836
    edited July 2021
    paulie8290 said:
    Dont think there was any issue with the marketing myself, just think people need to read better 🤣🤣

    The brochure clearly said A matchday not every matchday 




    If only the club had used a capital "A" to make it clearer and nowhere does it say that the club will dictate to you when you can use it.

    I do think the way they've worded it does make it sound like it's every game. If I'm talking to another fan I would refer to "a matchday" as any matchday.

    "What's your routine on a matchday?"

    "Where do you drink on a match day?" etc.

    Ultimately, I'm not bothered as it's not the reason I've purchased a season ticket and I suspect not one of the 9,000 have bought one because they thought they would get 90p off a drink every matchday but it's a bit disappointing that the club believe a genuine benefit of purchasing early is to give them 90p off a drink which is already grossly overpriced. The shop discount stipulations also weren't made clear (or even mentioned at all).
  • Covered End
    Covered End Posts: 52,013
    TeeC said:
    Even the club shop discount is for a maximum of a £100 purchase on a specific weekend in September. No problem at all with the club trying to increase revenue but these moves just look amateurish 
    Borderline fraudulent.
  • valleynick66
    valleynick66 Posts: 4,891
    edited July 2021
    Matchday very ambiguous given the chosen day appears to be a 'night' game!

    Cant see many people actually redeeming that on a cold Tuesday night in December.
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  • Belv
    Belv Posts: 836
    valleynick66 said:
    Matchday very ambiguous given the chosen day appears to be a 'night' game!

    Cant see many people actually redeeming that on a cold Tuesday night in December.
    Almost like it's on purpose.

    I suppose you can use it on hot drinks.
  • killerandflash
    killerandflash Posts: 69,874
    It wasn't a big deal for me, but the wording is slightly ambiguous.

    I'm certainly surprised that the drink discount is actually allotted for a specific date, rather than being flexible to use whenever you want.
  • ElliotCAFC
    ElliotCAFC Posts: 2,553
    edited July 2021
    It would make more sense and would have been a nice gesture of goodwill to give one free drink on one singular match day this season. 

    The ambiguous wording looks designed to hoodwink fans into purchasing the early-bird season tickets. 

    I don’t particularly care as I don’t drink but it does leave a bitter taste (ironically, so does the kiosk beer).
  • cafcfan
    cafcfan Posts: 11,199
    Well it seems I misread it too. I suppose logic dictates that as it is 20% off one drink, it has to be done by way of a voucher which you hand in. And they were not going to be handing out 23 vouchers.
    However it makes a bit of a mockery of the use and redeem throughout the season quote.

    However the ASA rules are clear: Marketing communications must not materially mislead or be likely to do so.  I'd suggest that a complaint to the ASA would likely be upheld if anyone feels so inclined.
  • Leeds_Addick
    Leeds_Addick Posts: 4,702
    It's just the cheapest way of doing it isn't it. If they chose the same specific game for everyone then the revenue would be down (albeit a relatively tiny amount) for that month.

    If they let everyone choose then everyone would probably redeem in the evening sunshine next Saturday. 

    This way most people will forget about it and the revenue loss from those that do use it won't even be noticeable.

    It's not a big deal but it comes across as really cheap. I struggle to believe they didn't know how it would be perceived.
  • Covered End
    Covered End Posts: 52,013
    edited July 2021
    Leeds_Addick said:
    I thought it was every matchday as it's unbelievable to think the no.1 listed early bird benefit is a saving of 80p!

    TeeC said:
    Even the club shop discount is for a maximum of a £100 purchase on a specific weekend in September. No problem at all with the club trying to increase revenue but these moves just look amateurish 
    Borderline fraudulent.
    I might get a membership now as the lucky socks are starting to look attractively priced.

    I'm presuming the team will be playing for the full 90 minutes plus stoppage time?
    Perhaps we need to check the T&C's in case they are walking off beforehand?
  • Airman Brown
    Airman Brown Posts: 15,742
    Interesting one. I initially assumed the drink discount was a one-off and thought in that case it was a bit pathetic. I subsequently assumed from listening to other people that it must be every match.

    It never occurred to me that the shop discount was a one-off and I think the club should have made that very clear. Not doing so looks like a deliberate attempt to mislead people, which is a bit shabby.

    I doubt if any of the benefits had any effect on purchasing though. But in that case, why did they bother? 
  • Rufus is a dogs name
    Rufus is a dogs name Posts: 1,518
    Almost comical that the no.1 incentive used to drive people to buying early season tickets now transpires to be worth about 80p.
  • ElliotCAFC
    ElliotCAFC Posts: 2,553
    edited July 2021
    Airman Brown said:
    Interesting one. I initially assumed the drink discount was a one-off and thought in that case it was a bit pathetic. I subsequently assumed from listening to other people that it must be every match.

    It never occurred to me that the shop discount was a one-off and I think the club should have made that very clear. Not doing so looks like a deliberate attempt to mislead people, which is a bit shabby.

    I doubt if any of the benefits had any effect on purchasing though. But in that case, why did they bother? 
    I assume it’s Wayne Mumford just chucking thing’s at the wall to see what sticks. 

    9,000+ season tickets sold, vast majority are early-bird, indicates that he’s done his job very well. 
  • T_C_E
    T_C_E Posts: 16,421
    edited July 2021
    Henry Irving said:
    1921


    I bet @Redmidland was moaning even then his s/t hadn't turned up ;)



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  • Covered End
    Covered End Posts: 52,013
    The bad taste in the mouth/loss of goodwill will be greater than any cost saving by deliberately misleading fans.
    I couldn't give a monkeys about £10/£15, but I do take exception about being deliberately misled, especially by the club I love.

  • Hartleypete
    Hartleypete Posts: 4,700
    edited July 2021
    Mis-selling at the very least, we have joke people in charge of the day to day running of the club.
  • cafcsinger
    cafcsinger Posts: 5,549
    No way its just for one watch. Hahaha that is so poor but equally hilarious
  • stoneroses19
    stoneroses19 Posts: 7,223
    edited July 2021
    cafcsinger said:
    No way its just for one watch. Hahaha that is so poor but equally hilarious
    Is the Charlton watch as rare as the Charlton Life badge?
  • RomseyAddick
    RomseyAddick Posts: 180
    The Ts& Cs make it even more of a joke IMO

    image


  • TeeC
    TeeC Posts: 311
    I’m really happy to contribute to the club - when people acting in good faith are in charge it’s more like a cause than a business in my eyes. But this is just a low quality move. 
  • thickandthin63
    thickandthin63 Posts: 2,957
    A bit odd why they did this,it could not have been as an incentive as I guarantee everyone who has bought a season ticket would have bought one anyway,I think it is  a slightly misjudged "thankyou" to those who have put their money up front.
  • letthegoodtimesroll
    letthegoodtimesroll Posts: 10,623
    Dippenhall said:
    Henry Irving said:
    1921


    Very posh - Guineas and gentlemen. 

    £1.05 is £53 in today’s money. But at 70% of then average weekly wage of about £1.50 is not too far off today’s price.
    Never mind charging a guinea, somebody should have started a campaign to let them know twenty’s plenty 

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