Even the club shop discount is for a maximum of a £100 purchase on a specific weekend in September. No problem at all with the club trying to increase revenue but these moves just look amateurish
It says on a matchday. It definitely doesn't say on one specific match day that we will advise you.
Similarly, the % discount in the club shop, does not say on a specific weekend in September.
Assuming this is not a wind up, I would suggest it's deliberately misleading advertising bordering on something worse and will cause a whole lot of bad feeling towards the club.
Very poor and something more fitting of the Duchatelet/Meire years & I'm very surprised.
Dont think there was any issue with the marketing myself, just think people need to read better 🤣🤣
The brochure clearly said A matchday not every matchday
If only the club had used a capital "A" to make it clearer and nowhere does it say that the club will dictate to you when you can use it.
I do think the way they've worded it does make it sound like it's every game. If I'm talking to another fan I would refer to "a matchday" as any matchday.
"What's your routine on a matchday?"
"Where do you drink on a match day?" etc.
Ultimately, I'm not bothered as it's not the reason I've purchased a season ticket and I suspect not one of the 9,000 have bought one because they thought they would get 90p off a drink every matchday but it's a bit disappointing that the club believe a genuine benefit of purchasing early is to give them 90p off a drink which is already grossly overpriced. The shop discount stipulations also weren't made clear (or even mentioned at all).
Even the club shop discount is for a maximum of a £100 purchase on a specific weekend in September. No problem at all with the club trying to increase revenue but these moves just look amateurish
Well it seems I misread it too. I suppose logic dictates that as it is 20% off one drink, it has to be done by way of a voucher which you hand in. And they were not going to be handing out 23 vouchers. However it makes a bit of a mockery of the use and redeem throughout the seasonquote.
However the ASA rules are clear: Marketing communications must not materially mislead or be likely to
do so. I'd suggest that a complaint to the ASA would likely be upheld if anyone feels so inclined.
It's just the cheapest way of doing it isn't it. If they chose the same specific game for everyone then the revenue would be down (albeit a relatively tiny amount) for that month.
If they let everyone choose then everyone would probably redeem in the evening sunshine next Saturday.
This way most people will forget about it and the revenue loss from those that do use it won't even be noticeable.
It's not a big deal but it comes across as really cheap. I struggle to believe they didn't know how it would be perceived.
Even the club shop discount is for a maximum of a £100 purchase on a specific weekend in September. No problem at all with the club trying to increase revenue but these moves just look amateurish
Borderline fraudulent. I might get a membership now as the lucky socks are starting to look attractively priced.
I'm presuming the team will be playing for the full 90 minutes plus stoppage time? Perhaps we need to check the T&C's in case they are walking off beforehand?
Interesting one. I initially assumed the drink discount was a one-off and thought in that case it was a bit pathetic. I subsequently assumed from listening to other people that it must be every match.
It never occurred to me that the shop discount was a one-off and I think the club should have made that very clear. Not doing so looks like a deliberate attempt to mislead people, which is a bit shabby.
I doubt if any of the benefits had any effect on purchasing though. But in that case, why did they bother?
Interesting one. I initially assumed the drink discount was a one-off and thought in that case it was a bit pathetic. I subsequently assumed from listening to other people that it must be every match.
It never occurred to me that the shop discount was a one-off and I think the club should have made that very clear. Not doing so looks like a deliberate attempt to mislead people, which is a bit shabby.
I doubt if any of the benefits had any effect on purchasing though. But in that case, why did they bother?
I assume it’s Wayne Mumford just chucking thing’s at the wall to see what sticks.
9,000+ season tickets sold, vast majority are early-bird, indicates that he’s done his job very well.
The bad taste in the mouth/loss of goodwill will be greater than any cost saving by deliberately misleading fans. I couldn't give a monkeys about £10/£15, but I do take exception about being deliberately misled, especially by the club I love.
Wasn't going to bother with that Ipswich game as its winter and midweek. But now I've realised I can queue up for a hour to save 80p, I might make the effort.
I’m really happy to contribute to the club - when people acting in good faith are in charge it’s more like a cause than a business in my eyes. But this is just a low quality move.
A bit odd why they did this,it could not have been as an incentive as I guarantee everyone who has bought a season ticket would have bought one anyway,I think it is a slightly misjudged "thankyou" to those who have put their money up front.
Comments
The brochure clearly said A matchday not every matchday
It definitely doesn't say on one specific match day that we will advise you.
Similarly, the % discount in the club shop, does not say on a specific weekend in September.
Assuming this is not a wind up, I would suggest it's deliberately misleading advertising bordering on something worse and will cause a whole lot of bad feeling towards the club.
Very poor and something more fitting of the Duchatelet/Meire years & I'm very surprised.
I do think the way they've worded it does make it sound like it's every game. If I'm talking to another fan I would refer to "a matchday" as any matchday.
"What's your routine on a matchday?"
"Where do you drink on a match day?" etc.
Ultimately, I'm not bothered as it's not the reason I've purchased a season ticket and I suspect not one of the 9,000 have bought one because they thought they would get 90p off a drink every matchday but it's a bit disappointing that the club believe a genuine benefit of purchasing early is to give them 90p off a drink which is already grossly overpriced. The shop discount stipulations also weren't made clear (or even mentioned at all).
Cant see many people actually redeeming that on a cold Tuesday night in December.
I suppose you can use it on hot drinks.
I'm certainly surprised that the drink discount is actually allotted for a specific date, rather than being flexible to use whenever you want.
However it makes a bit of a mockery of the use and redeem throughout the season quote.
However the ASA rules are clear: Marketing communications must not materially mislead or be likely to do so. I'd suggest that a complaint to the ASA would likely be upheld if anyone feels so inclined.
If they let everyone choose then everyone would probably redeem in the evening sunshine next Saturday.
This way most people will forget about it and the revenue loss from those that do use it won't even be noticeable.
It's not a big deal but it comes across as really cheap. I struggle to believe they didn't know how it would be perceived.
I might get a membership now as the lucky socks are starting to look attractively priced.
I'm presuming the team will be playing for the full 90 minutes plus stoppage time?
Perhaps we need to check the T&C's in case they are walking off beforehand?
It never occurred to me that the shop discount was a one-off and I think the club should have made that very clear. Not doing so looks like a deliberate attempt to mislead people, which is a bit shabby.
I doubt if any of the benefits had any effect on purchasing though. But in that case, why did they bother?
I couldn't give a monkeys about £10/£15, but I do take exception about being deliberately misled, especially by the club I love.